Jessamyn researched, prepared and oversaw the execution of annual marketing strategies and regional campaigns and initiated lead nurturing program.

• Wrote content for articles, whitepapers, case studies, press releases, scripts, blogs and posts to build brand reputation and establish the company as thought leaders with target audience.
• Managed all external media channels, vendors, public relations and advertising.
• Coordinated all speaking engagements, exhibits, conferences, and company-hosted events.
• Implemented comprehensive digital and social media plan in support of traditional media campaigns, increasing brand awareness and improving search engine optimization (SEO).
• Collaborated with sales team to improve lead generation and progression through sales funnel.
• Liaised with internal stakeholders, key customers, and strategic partners.
• Generated over 400 target role new leads in 57 US transaction banks in 3 months.
• Improved digital campaigns response from 3% to 21%.
• Contributed to the development of $48 million sales pipeline for continental Europe.

She directed multichannel campaign launches for both new and existing products and managed all external media channels, vendors, public relations and advertising.

• Coordinated all exhibits, conferences, events and speaking engagements.
• Collaborated with sales team to improve lead generation.
• Oversaw company website and intranet.
• Instituted thought leadership program to build a brand reputation outside of home country and developed all content and collateral for product promotion.
• Composed executive and board reports on budgeting, marketing activities, website and digital campaign data analytics and SEO, event ROI, etc.
• Liaised with strategic partners, internal stakeholders, and key customers and hired and trained new staff.
• Improved digital campaigns to 26% response rate (from 9%).
• Negotiated €25,000 in cost savings with vendors, reallocated budget savings to new activities.

• Developed and spearheaded advertising and communications projects for a variety of clients.
• Architected virtual community representing global teams and 6 regional sub-areas, consolidated content from 17 cross-teams, devised marketing and engagement strategy and publicized community to target audience at SAP.
• Expanded social media strategy to incorporate on- and off-site media ambassadors and enhance live-streaming of event and accessibility of video and presentations post-event during 2011 SAP Influencer Summit.
• Worked for Advertising Specialties Institute, America Italy Society, Bata and Barnes Foundation.
• Clients: Towers Perrin, Lincoln Financial, British Tourism Agency, Juvenile Diabetes Foundation and Genesis Health Care Systems, and Venture Marketing Group.

Jessamyn maintained brand standards for each account and assure compliance throughout project stages.

• Analyzed and reported metrics to improve client satisfaction and campaign success.
• Designed marketing collateral across multimedia campaigns and coordinated scheduling.
• Led client presentations and creative briefings.
• Managed and trained a team of 8 artists and copy editors on procedures and brand standards.
• Increased agency ratings from 80% to 97% on high profile accounts.
• Won $3 million in new Capital One business through a series of test programs.

• Belonged to Top 5% of class.
• Received business residency in Chile and Argentina.

• Belonged to Top 5% of class.
• Earned Beta Gamma Sigma honors.
• Received business residency with WTO in China.
• Acted as Marketing Director of Drexel Women in Business Association.