Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Jessamyn Palme

Jessamyn Palme

Digital Marketer

Brand strategist and CMO for hire.

Jessamyn Palme is a global marketer specializing in tech and financial services sectors. An energetic, creative and strategic person who approaches client needs with flexibility and an adaptable style, she has spearheaded new market entry strategies, established corporate brand identity, led social media and digital campaigns and developed PR and advertising projects to organizations ranging from direct marketing shops to leading Fortune 500 companies. At SAP, Jessamyn designed a mobility go-to-market community representing global teams and devised marketing and engagement strategies that resulted in 15,000 page hits, 5,000 unique users and over 350 content pages. She enjoys helping out organizations in achieving its market growth and international success.

Communications
Adobe Creative Suite
Corporate Brand Identity
MailChimp
Public Relations
Media Relations
Google AdWords
HubSpot
Marketo
Marketing Communications
Advertising Content
Brand Strategist
Account Based Marketing
Social & Digital Campaign Management
Jessamyn Palme

Jessamyn Palme

Brand strategist and CMO for hire.

Digital Marketer

Jessamyn is Available for Projects

Work with Jessamyn

Employment Highlights

Vice President for Marketing & Head of Brand and Campaigns

Intellect Design Arena Ltd

August 2017 - September 2018 (1 year 1 month)

Global Marketing and Partnerships Director

TAS Group

January 2015 - August 2017 (3 years 7 months)

Global Marketing and Communications Strategist

Independent Consultant

June 2008 - December 2014 (7 years 6 months)

Creative Lead

Merkle, Inc.

March 2004 - May 2008 (4 years 2 months)

Education Highlights

Master of Science in International Marketing

Saint Joseph’s University

January 2011 - December 2012 (2 years 11 months)

Master of Business Administration

Drexel University

January 2009 - December 2010 (2 years 11 months)

Bachelor of Fine Arts

Fashion Institute of Technology, SUNY

January 1989 - December 1993 (5 years 11 months)

Resume

Vice President for Marketing & Head of Brand and Campaigns

Intellect Design Arena Ltd

August 2017 - September 2018 (1 year 1 month)

Jessamyn researched, prepared and oversaw the execution of annual marketing strategies and regional campaigns and initiated lead nurturing program.

  • Wrote content for articles, whitepapers, case studies, press releases, scripts, blogs and posts to build brand reputation and establish the company as thought leaders with target audience.
  • Managed all external media channels, vendors, public relations and advertising.
  • Coordinated all speaking engagements, exhibits, conferences, and company-hosted events.
  • Implemented comprehensive digital and social media plan in support of traditional media campaigns, increasing brand awareness and improving search engine optimization (SEO).
  • Collaborated with sales team to improve lead generation and progression through sales funnel.
  • Liaised with internal stakeholders, key customers, and strategic partners.
  • Generated over 400 target role new leads in 57 US transaction banks in 3 months.
  • Improved digital campaigns response from 3% to 21%.
  • Contributed to the development of $48 million sales pipeline for continental Europe.

Global Marketing and Partnerships Director

TAS Group

January 2015 - August 2017 (3 years 7 months)

She directed multichannel campaign launches for both new and existing products and managed all external media channels, vendors, public relations and advertising.

  • Coordinated all exhibits, conferences, events and speaking engagements.
  • Collaborated with sales team to improve lead generation.
  • Oversaw company website and intranet.
  • Instituted thought leadership program to build a brand reputation outside of home country and developed all content and collateral for product promotion.
  • Composed executive and board reports on budgeting, marketing activities, website and digital campaign data analytics and SEO, event ROI, etc.
  • Liaised with strategic partners, internal stakeholders, and key customers and hired and trained new staff.
  • Improved digital campaigns to 26% response rate (from 9%).
  • Negotiated €25,000 in cost savings with vendors, reallocated budget savings to new activities.

Global Marketing and Communications Strategist

Independent Consultant

June 2008 - December 2014 (7 years 6 months)

  • Developed and spearheaded advertising and communications projects for a variety of clients.
  • Architected virtual community representing global teams and 6 regional sub-areas, consolidated content from 17 cross-teams, devised marketing and engagement strategy and publicized community to target audience at SAP.
  • Expanded social media strategy to incorporate on- and off-site media ambassadors and enhance live-streaming of event and accessibility of video and presentations post-event during 2011 SAP Influencer Summit.
  • Worked for Advertising Specialties Institute, America Italy Society, Bata and Barnes Foundation.
  • Clients: Towers Perrin, Lincoln Financial, British Tourism Agency, Juvenile Diabetes Foundation and Genesis Health Care Systems, and Venture Marketing Group.

Creative Lead

Merkle, Inc.

March 2004 - May 2008 (4 years 2 months)

Jessamyn maintained brand standards for each account and assure compliance throughout project stages.

  • Analyzed and reported metrics to improve client satisfaction and campaign success.
  • Designed marketing collateral across multimedia campaigns and coordinated scheduling.
  • Led client presentations and creative briefings.
  • Managed and trained a team of 8 artists and copy editors on procedures and brand standards.
  • Increased agency ratings from 80% to 97% on high profile accounts.
  • Won $3 million in new Capital One business through a series of test programs.

Education

Master of Science in International Marketing, International Marketing

Saint Joseph’s University

January 2011 - December 2012 (2 years 11 months)

  • Belonged to Top 5% of class.
  • Received business residency in Chile and Argentina.

Master of Business Administration, Business Administration and Management

Drexel University

January 2009 - December 2010 (2 years 11 months)

  • Belonged to Top 5% of class.
  • Earned Beta Gamma Sigma honors.
  • Received business residency with WTO in China.
  • Acted as Marketing Director of Drexel Women in Business Association.

Bachelor of Fine Arts, Arts

Fashion Institute of Technology, SUNY

January 1989 - December 1993 (5 years 11 months)