John Egan

LawnStarter is a marketplace for lawn maintenance and outdoor services based in Texas.

• Collaborated with the co-founder and chief operating officer on content strategies for the LawnStarter blog and numerous market-focused pages, including the creation of the bulk of the consumer-focused content.
• Boosted year-over-year unique page views for LawnStarter by more than 150%, created content that garnered thousands of online shares, and generated dozens of authoritative media mentions.
• Served as the creative force behind infographics and other data visualizations involving originating data-based content, researching and selecting proprietary and publicly available data, populating blogs, and posting content through the WordPress platform.
• Managed blog and website content in boosting the main website’s domain authority from the mid-30s in August 2015 to the mid-50s in mid-2017.

SpareFoot is an Austin-based company that provides listings for self-storage units. 

• Wrote content and expanded interest and readership for four blogs focused on news and advice for self-storage consumers and self-storage professionals.
• Led SpareFoot to win Best Online Newsroom Award from Ragan’s PR Daily.
• Increased monthly blog sessions by 471% through perceptive SEO management.
• Recruited and supervised one staff writer and 20 freelance writers. Managed over $120,000 annual content budget.
• Assigned, edited, and wrote content for four blogs, coordinated editorial calendar, tracked performance, and directed PR strategy.
• Cultivated relationships with Wall Street analysts covering the self-storage industry.

Bankrate is a publisher, aggregator, and distributor of personal finance content on the Internet.

• Provided critical organizational and content strategy oversight in integrating communications for several recently acquired lead-generation companies for home, auto, life, and health insurance. 
• Directed the digital strategy for six consumer-facing websites.
• Increased SEO traffic for Bankrate Insurance websites from 12% to 23% of total traffic within nine months.
• Hired, mentored, and managed two staff editors and 20 freelance writers. Controlled $300,000 annual content budget.
• Communicated with leaders of publicly held company and recommended innovative content initiatives; collaborated with colleagues on PR strategy. Served as media spokesman for Bankrate Insurance.
• Helped develop an editorial calendar and assign content; collaborated with an outside firm on creation and distribution of infographics. Edited content created by staff editors and freelance writers.