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John Egan

John Egan

Personal Finance Writer

Personal finance writer for CreditCards.com & Bankrate.

John Egan is an accomplished content marketer with extensive experience in industries such as personal finance and real estate. With a roster of clients including CreditCards.com, Bankrate, Credit Karma, LendingTree, PolicyGenius, PrimeRates, National Real Estate Investor and the Urban Land Institute, he has produced content on personal finance such as credit cards, loans, and insurance. His experience also includes managing writing, editing, public relations, SEO, communication strategies, and daily operations for blogs, websites, B2B publications, and print as well as online newspapers.

Editorial Writing
Personal Finance Content
Corporate Finance Content
Real Estate Content
Insurance Content
Editing
Public Relations
SEO Strategy
Communications
B2B Content
Content Marketing
Press Releases
Copywriting
Proofreading
Social Media Content Creation
B2C Content
Blogposts
John Egan

John Egan

Personal finance writer for CreditCards.com & Bankrate.

Personal Finance Writer

John is Available for Projects

Work with John

Resume

Writer

Jayhawk Media LLC

April 2017 - December 2018 (2 years 8 months)

Jayhawk Media is an advertising agency specializing in developing content for businesses in insurance, personal finance, commercial real estate, self-storage, and health sectors.

  • Produced well-researched, well-sourced, engaging content for audiences seeking trusted answers to questions about personal finance, commercial real estate, health and wellness, and numerous other subjects. 
  • Worked with personal finance brands such as CreditCards.com, Bankrate, Credit Karma, LendingTree, PolicyGenius, and PrimeRates.

Editor-in-Chief

LawnStarter

August 2015 - April 2017 (2 years 8 months)

LawnStarter is a marketplace for lawn maintenance and outdoor services based in Texas.

  • Collaborated with the co-founder and chief operating officer on content strategies for the LawnStarter blog and numerous market-focused pages, including the creation of the bulk of the consumer-focused content.
  • Boosted year-over-year unique page views for LawnStarter by more than 150%, created content that garnered thousands of online shares, and generated dozens of authoritative media mentions.
  • Served as the creative force behind infographics and other data visualizations involving originating data-based content, researching and selecting proprietary and publicly available data, populating blogs, and posting content through the WordPress platform.
  • Managed blog and website content in boosting the main website’s domain authority from the mid-30s in August 2015 to the mid-50s in mid-2017.

Editor-in-Chief

SpareFoot

April 2013 - August 2015 (2 years 4 months)

SpareFoot is an Austin-based company that provides listings for self-storage units. 

  • Wrote content and expanded interest and readership for four blogs focused on news and advice for self-storage consumers and self-storage professionals.
  • Led SpareFoot to win Best Online Newsroom Award from Ragan’s PR Daily.
  • Increased monthly blog sessions by 471% through perceptive SEO management.
  • Recruited and supervised one staff writer and 20 freelance writers. Managed over $120,000 annual content budget.
  • Assigned, edited, and wrote content for four blogs, coordinated editorial calendar, tracked performance, and directed PR strategy.
  • Cultivated relationships with Wall Street analysts covering the self-storage industry.

Editor-in-Chief

Bankrate Insurance

September 2010 - March 2013 (3 years 6 months)

Bankrate is a publisher, aggregator, and distributor of personal finance content on the Internet.

  • Provided critical organizational and content strategy oversight in integrating communications for several recently acquired lead-generation companies for home, auto, life, and health insurance. 
  • Directed the digital strategy for six consumer-facing websites.
  • Increased SEO traffic for Bankrate Insurance websites from 12% to 23% of total traffic within nine months.
  • Hired, mentored, and managed two staff editors and 20 freelance writers. Controlled $300,000 annual content budget.
  • Communicated with leaders of publicly held company and recommended innovative content initiatives; collaborated with colleagues on PR strategy. Served as media spokesman for Bankrate Insurance.
  • Helped develop an editorial calendar and assign content; collaborated with an outside firm on creation and distribution of infographics. Edited content created by staff editors and freelance writers.

Education

Master of Arts, Communication

Southern New Hampshire University

June 2014 - October 2016 (2 years 4 months)

Bachelor of Science, Journalism

University of Kansas

August 1983 - February 1986 (3 years 6 months)