<ul><li>Wrote for a range of clients, both directly and through London marketing and PR agencies.</li><li>Created marketing emails and social media posts for a global tech events company.</li><li>Developed a whitepaper funnel for a software developer, as well as copy for emails, landing page, and ads.</li><li>Produced website copy for B2B SaaS and B2B tech service providers.</li><li>Wrote for various industries, including technology, SaaS, automotive, lifestyle, marketing, FMCG, recruitment, finance, real estate, oil and gas, theater, construction, self-improvement, recruitment, global shipping, and charity.</li><li>Presented copy and website designs to Sony executives.</li><li>Reviewed copy created by junior and mid-weight copywriters and providing feedback.</li><li>Developed web content, blog writing, e-commerce product descriptions, tone of voice guides, magazine advertorials, press releases, marketing emails, PR toolkits, brochures and catalogs, social media posts, and greeting card jokes.</li><li>Interviewed a director and created a PR kit for an upcoming movie.</li><li>Wrote movie and TV show synopses for Sky TV.</li><li>Clients: Samsung, Nissan, Braun, Sony, eBay, Mitre Sports, Fairy Liquid, Sky TV, Disneyland Paris, Philips, Puma, Coca-Cola, Moonpig, GlaxoSmithKlein, Adobe, Hiscox, Carphone Warehouse, and the BBC.</li></ul>

Copywriter

<ul><li>Created messages for B2B and B2C industries, including fintech, SaaS, consumer electronics, software, AI, blockchain, IoT, consumer tech, sports tech, and lifestyle tech.</li><li>Wrote copy for websites, landing pages, emails, whitepapers, case studies, and blogs with optional SEO.</li><li>Managed multiple projects with clients in different time zones.</li><li>Interviewed C-level professionals and VPs from global enterprises.</li><li>Clients: Microsoft, Sony, Adobe, RankTracker, WeGift, DreamQuark, and Zoovu.</li></ul>

Tech Copywriter

<ul><li>Wrote promotional copy for websites, emails, and promotions.</li><li>Created SEO-focused blog copy with strong brand TOV.</li><li>Worked with the marketing team to optimize website conversions.</li><li>Ensured new copy passes legal and compliance checks.</li></ul>

Digital Copywriter

Cheil UK is a full-service data-driven marketing agency, rooted firmly in digital innovation.<ul><li>Created promotional copy for Samsung mobile phones, fitness wearables, and household appliances.</li><li>Wrote copy for emails, web copy, banners, and blog.</li><li>Named a new Samsung technology during this placement.</li></ul>

<ul><li>Wrote brochure and web copy for the agency’s own promotional materials.</li><li>Created documentation and sample copy for agency pitches.</li></ul>

Senior Copywriter

Hugo &amp; Cat is an award-winning digital brand engagement agency based in London and New York.&nbsp;<ul><li>Wrote promotional web copy for new Sony technology products. The content had to be created in line with Sony’s brand concept, ‘be moved’, meant which focusing on the end benefit and user experience. </li><li>Worked closely with graphic designers, art directors, and the head copywriter.&nbsp;</li></ul>

Collaborated with Mitre on brochure copy advertising their new ball technology.

Mitre Sports Brochure Copy

Jon Evans

Wrote web copy for a SaaS company, RankTracker.com. The website currently ranks no.1 in Google for 'Rank Tracker'.

RankTracker SaaS Website

Wrote copy for the BBC regarding a new Twitter application.

@BBCElectionBot

Wrote copy for the website of a new B2C app, plus the text seen within the app itself.

Trusty App

Created a homepage copy for a software platform. The client wanted jargon-free, benefit-lead copy with a fun, youthful feel.

Smarty Marketing Cloud

How Smart Cities Are Putting People First in the Urban World

Wrote web copy for Sony promoting a new range of durable sports headphones.

Sony Promo Copy

Interviewed and created case studies around Microsoft customers, including HP.

Microsoft - HP Case Study

Created web copy for Sony's new high-end smartphone.

Sony Mobile Web Copy

Wrote the foreword and key pages of a whitepaper for Smart Assistant (now Zoovu), a SaaS company with an AI-driven marketing product.

Going Digital While Staying Human

Produced copy for a whitepaper for AI company DreamQuark that helps banks, insurance companies, and asset management firms with their artificial intelligence needs.

Managing Wealth With AI

Produced a magazine advertorial for Braun promoting a new range of men's styling products.

Advertorial - Braun

Edited and wrote copy for a yearly Disneyland Paris brochure.

Disneyland Paris Brochure Copy

Enlisted by Philips Lighting to write the content for its new B2B/B2C website in line with updated brand guidelines. The website later won the Web Marketing Association Web Award in the B2B Standard of Excellence category.

Philips Website

Produced copy for a magazine advertorial. Wrote the copy without any country-specific language or idioms so that it could also be used in Poland.

Magazine Advertorial - Fairy

Crafted a slogan for a portable Philips lamp.

Light That Moves

Created a travel guide for a mobile phone provider (carphone warehouse), highlighting destinations with good and bad connectivity.

Sri Lanka Off the Grid Destination

English (British)

Jon Evans is a technology copywriter with expertise in creating messages for B2B and B2C industries, including fintech, SaaS, consumer electronics, software, AI, blockchain, and IoT. He has written copy for websites, emails, whitepapers, and case studies for global brands such as Microsoft, Philips, Sony, Adobe, Samsung, Braun, eBay, Nissan, Proctor & Gamble, 7up, Sky TV, GlaxoSmithKlein, and the BBC, as well as numerous tech startups like Zoovu and WeGift. His diverse skills include SEO, WordPress, HTML, social media platforms, and Hootsuite.

Jon Evans

Employment Highlights

Education Highlights

Portfolio

Mitre Sports Brochure Copy

RankTracker SaaS Website

@BBCElectionBot

Trusty App

Smarty Marketing Cloud

How Smart Cities Are Putting People First in the Urban World

Mitre Sports Brochure Copy

RankTracker SaaS Website

@BBCElectionBot

Trusty App

Smarty Marketing Cloud

How Smart Cities Are Putting People First in the Urban World