Joy Remuzzi

Digital Marketer

Joy Remuzzi

Specializes in B2B marketing, lead generation & brand awareness.

Joy Remuzzi is a digital marketing expert with over a decade of experience creating sales and marketing strategies that deliver lead generation results and raise brand awareness. She has a background in business development, content marketing, copywriting, branding, social media, UX, web and graphic design, various CMS, Google Analytics and Google Ads, SEO, PR, and media relations. As a former marketing director for a digital marketing agency specializing in healthcare and life sciences, she developed corporate marketing strategy, which included writing thought leadership communications and creating web and social media content.

Digital MarketingSales and MarketingMarketing StrategyB2B MarketingLead GenerationBrand AwarenessBusiness DevelopmentContent MarketingCopywritingBrandingSocial Media MarketingSocial Media Content CreationUX StrategyWeb DesignGraphic DesignCMSGoogle AnalyticsGoogle AdsSEOPublic RelationsMedia RelationsPress ReleasesMarketing CommunicationsThought LeadershipWeb Content CreationPPCblogp

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Employment Highlights

Marketing Consultant

Independent

July 2018 - Present (7 years 9 months)

Marketing Consultant

CryptoBaseCamp

July 2018 - January 2019 (6 months)

Marketing Director

Nitro Digital

November 2016 - January 2018 (1 year 2 months)

Marketing Director

Mode Digital

December 2011 - September 2016 (4 years 9 months)

PR & Social Media Consultant

MedicAnimal

February 2011 - November 2011 (9 months)

Portfolio

Resume

Marketing Consultant

Independent

July 2018 - Present (7 years 9 months)

  • Worked with various B2B tech companies to provide corporate marketing and communications services.
  • Designed and developed websites.
  • Provided social media marketing monitoring, strategy development, execution, and reporting.
  • Monitored and reported on market trends, performed competitive market analysis.

Marketing Consultant

CryptoBaseCamp

July 2018 - January 2019 (6 months)

CryptoBaseCamp offers corporate blockchain education in London and around the world.

  • Utilized best practices for SEO optimization to boost the social media program's visibility.
  • Defined, executed, and monitored content marketing and social media strategies to increase brand visibility, website traffic, and lead generation; increased Twitter impressions from less than 400 to over 22,000 in four months.
  • Identified key PR influencers and online communities to position the company as a thought leader in blockchain consulting and training.
  • Developed and implemented editorial calendar, improving website content and functionality.

Marketing Director

Nitro Digital

November 2016 - January 2018 (1 year 2 months)

Nitro Digital is a digital marketing agency specializing in healthcare and life sciences.

  • Developed corporate marketing strategy and managed execution and analysis of marketing plans to generate brand awareness and qualified sales leads.
  • Performed day-to-day management of the company website, focusing on content creation and lead generation activities, monitored and created reports with Google Analytics.
  • Developed branding and corporate identity.
  • Provided event management, partnership development, PR, social media management, and analytics reporting.
  • Managed CRM using Salesforce.

Marketing Director

Mode Digital

December 2011 - September 2016 (4 years 9 months)

Mode Digital is a boutique design agency that specializes in website design and development, graphic design, and content marketing.

  • Owned all corporate marketing activities, including branding, PR, events, award submissions, content marketing, social media, digital advertising, SEO, website operation, and industry partnerships.
  • Led two website rebrands in under three months each time, undertook the copywriting, art direction, UX, SEO; increased traffic 60% out of the first rebrand.
  • Worked closely with business development on lead generation activities.
  • Defined KPIs, maximizing ROI of marketing activities through planning, analysis, and reporting.
  • Recruited and managed team of six digital marketing specialists.

PR & Social Media Consultant

MedicAnimal

February 2011 - November 2011 (9 months)

MedicAnimal is an online retailer for pet food, pet supplies, and veterinary products.

  • Laid the groundwork for the company’s first PR and social media activities.
  • Identified key PR targets and online communities to position the company as a thought leader at the front of democratizing animal welfare.
  • Defined, implemented, and monitored a social media strategy to increase brand awareness, website traffic, and customer acquisition.