Joy Remuzzi
Digital Marketer

Joy Remuzzi

Specializes in B2B marketing, lead generation & brand awareness.
Work with Joy Work with a Digital Marketer

About

Joy Remuzzi is a digital marketing expert with over a decade of experience creating sales and marketing strategies that deliver lead generation results and raise brand awareness. She has a background in business development, content marketing, copywriting, branding, social media, UX, web and graphic design, various CMS, Google Analytics and Google Ads, SEO, PR, and media relations. As a former marketing director for a digital marketing agency specializing in healthcare and life sciences, she developed corporate marketing strategy, which included writing thought leadership communications and creating web and social media content.

Employment

5 roles
Jul 2018 - Present 7 years 10 months
Marketing Consultant
Independent
  • Worked with various B2B tech companies to provide corporate marketing and communications services.
  • Designed and developed websites.
  • Provided social media marketing monitoring, strategy development, execution, and reporting.
  • Monitored and reported on market trends, performed competitive market analysis.
Jul 2018 - Jan 2019 6 months
Marketing Consultant
CryptoBaseCamp

CryptoBaseCamp offers corporate blockchain education in London and around the world.

  • Utilized best practices for SEO optimization to boost the social media program's visibility.
  • Defined, executed, and monitored content marketing and social media strategies to increase brand visibility, website traffic, and lead generation; increased Twitter impressions from less than 400 to over 22,000 in four months.
  • Identified key PR influencers and online communities to position the company as a thought leader in blockchain consulting and training.
  • Developed and implemented editorial calendar, improving website content and functionality.
Nov 2016 - Jan 2018 1 year 2 months
Marketing Director
Nitro Digital

Nitro Digital is a digital marketing agency specializing in healthcare and life sciences.

  • Developed corporate marketing strategy and managed execution and analysis of marketing plans to generate brand awareness and qualified sales leads.
  • Performed day-to-day management of the company website, focusing on content creation and lead generation activities, monitored and created reports with Google Analytics.
  • Developed branding and corporate identity.
  • Provided event management, partnership development, PR, social media management, and analytics reporting.
  • Managed CRM using Salesforce.
Dec 2011 - Sep 2016 4 years 9 months
Marketing Director
Mode Digital

Mode Digital is a boutique design agency that specializes in website design and development, graphic design, and content marketing.

  • Owned all corporate marketing activities, including branding, PR, events, award submissions, content marketing, social media, digital advertising, SEO, website operation, and industry partnerships.
  • Led two website rebrands in under three months each time, undertook the copywriting, art direction, UX, SEO; increased traffic 60% out of the first rebrand.
  • Worked closely with business development on lead generation activities.
  • Defined KPIs, maximizing ROI of marketing activities through planning, analysis, and reporting.
  • Recruited and managed team of six digital marketing specialists.
Feb 2011 - Nov 2011 9 months
PR & Social Media Consultant
MedicAnimal

MedicAnimal is an online retailer for pet food, pet supplies, and veterinary products.

  • Laid the groundwork for the company’s first PR and social media activities.
  • Identified key PR targets and online communities to position the company as a thought leader at the front of democratizing animal welfare.
  • Defined, implemented, and monitored a social media strategy to increase brand awareness, website traffic, and customer acquisition.

Portfolio

3 items