Juanne Tang

• Provided regular updates to clients on the progress of projects and campaigns that directly affect each client.
• Issued the digital schedule and budget to the client before launching the campaigns.
• Prepared monthly reports with insights and key learning once the campaign has ended.
• Developed open and effective channels of communication with each client that can be employed by other departments as well.
• Coordinated internal projects and determined the best utilization of resources to increase clients satisfaction.
• Encouraged revenue growth by inspiring clients to purchase accessories and additional services.
• Became the reliable point of contact for each customer to establish a strong business relationship.
• Monitored the budget tracker based on the campaigns in order to avoid over or under-spent and the conversions.
• Supervised internal teams and ensured the teams meet the client’s expectation as well as assisted with human resource duties.
• Created content for paid social in Mandarin, English and Malay.
• Clients: Abbott, Spotify (MY, VN, SG, TH), Spotify B2B, Jo Malone, Astro, La Mer, Tom Ford and Estee Lauder.

Bricks and Clicks is a digital performance agency specializing in pay per click advertising, content development and marketing, social media marketing and online video marketing.

• Allocated marketing resources to affiliate programs and CPM, CPC, CPL and CPA advertising.
• Placed bids on keywords for CPC advertising on search engines.
• Commissioned and reviewed market research on a company’s Internet customer base.
• Coordinated the efforts of various teams including advertising and web development to maintain the quality and consistency of the campaign.
• Pitched creative ideas for web advertisements.
• Designed messaging and captions for banner ads.
• Produced video and Facebook Canvas Ads for interactive Internet ads.
• Wrote copy for CPC ads on search engines and other websites.
• Produced and presented monthly ads reports to the clients.
• Created landing pages for Internet ads.
• Worked also as a quasi graphic designer by sharing visual thinking for the brand.
• Designed, monitored and updated a webpage’s purchasing system.
• Managed data and metrics, tying social outcomes to brand outcomes.
• Analyzed the traffic on a web page, as well as traffic coming in from ads, and identified significant issues (such as click fraud generated by a competitor).
• Generated potential leads for the company via cold calling, LinkedIn and connection.
• Proposed Facebook audit for the potential clients to help them to analyze their brand and the comparison of other competitors.
• Presented proposal including cost schedules to clients.
• Clients: Kawasaki, Texas Chicken, Al-Ikhsan Sports, Royal Sporting House, Gameka, HLK Chain-Store, IMU Health Care, The Body Shop, FFM, Reapfield and Exsim Property.

Progressture and OurNextDoor.com are online property software for condominiums offering investment, development and advisory services for real estate and infrastructure development players as well investors.

• Developed business strategies by contributing information, analysis and recommendations to the management.
• Closed new business deals by coordinating requirements, drafting and negotiating contracts and integrated contract requirements with business operations.
• Hired, trained and built an expert team of sales.
• Oversaw the marketing aspect of the business including forming a strategic key alliance.
• Accomplished company successes by providing a superior level of service and a customer-driven experience.
• Consulted and involved in product design and development.

• Worked within advertising agencies or media planning and buying agencies.
• Enabled the clients to maximize the impact of their advertising campaigns through the use of a range of media.
• Combined creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.
• Applied knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client’s brand.
• Dealt with press, television, radio, new media in particular, the Internet.
• Collaborated with the clients and the account team to understand the clients business objectives and advertising strategy.
• Delivered decisions on the best form of media for specific clients and campaigns.
• Developed research and analyzed their characteristics, behavior, and media habits.
• Recommended the most appropriate types of media to use, as well as the most effective periods and locations.
• Presented proposal, including cost schedules to clients.
• Clients: Rohto Mentholatum and L’Oreal.