Judy Weldon

 Centrepoint Alliance is a network of financial advisers and brokers in Australia.

• Built and managed content strategy for Centrepoint Alliance across all communications channels, including internal, social media, PR, and digital.
• Created plans, managed calendars, and developed content, including CEO presentations and communications, blogs, EDMs, newsletter articles, social media, whitepapers and reports, eBooks, investor relations (annual report chairman letter and CEO report), and media releases.  
• Performed content audit of all existing content (approximately 1,000 pieces of current content) and developed strategy for migration to new intranet and continued management of content lifecycle through review and archival.
• Established foundational programs across the group including style guide, content calendar, and social media guidelines.
• Produced a series of interviews with Centrepoint Alliance advisers to promote the strength of the community amidst an environment of disruption and uncertainty. Series successfully received by the community with advisers proactively reaching out to be interviewed.

• Developed content strategy, audience journey maps, and content plan for the promotion of Australia’s Nation Brand.
• Managed the development of tutorial and explainer videos to explain the Nation Brand to a diverse audience including storyboarding, scripting, production, and editing.

• Built content and experience zones to support key senior decision-maker B2B customer event, Future Now 2019, being delivered in March 2019.
• Led the virtual team to deliver the overall messaging and experience for the event, managed demand generation related content, writing, editing, and publication of content related to the event (invitations, web copy, social content, internal presentations, and support collateral, etc.), customer journey mapping and digital UX journey mapping.

• Built content and experiences to support marketing and sales enablement programs, including key B2B customer events, Vantage™, and B2B Sales conferences, both domestic and international. Includes leading a team of production specialists in the development of video case studies, whitepapers, animations, infographics, and digital content to engage with C-level and senior executive audiences.
• Reviewed and redesigned tools and processes to better uncover stories and key messages to align with brand messaging and campaign requirements. 

• Built thought Leadership program to position Telstra Enterprise and Government as a trusted advisor and support sales management to provide strategic advice to customers.
• Led end-to-end delivery of thought leadership reports from conception and hypothesis testing to launch and execution across multiple channels including face-to-face, digital, email marketing, and media. 

• Determined client campaign tactics by utilizing product and service research, market research, and social media capabilities; managed a portfolio of direct and indirect tactical product marketing activity, including communications, marketing campaigns, and initiatives to support the product plan.
• Conducted comprehensive research into the market looking at existing product lines and brands and pricing offered within the market.
• Assessed markets to refocus marketing efforts on potential growth markets to successfully build the business and achieve growth.