Julie Marks

Uncle Maddio's Pizza is a fast casual restaurant chain serving pizzas, salads, and sandwiches based in Atlanta, Georgia.

• Created plan and strategy, and executed all web, email, social media, and loyalty program campaigns.
• Designed, built and maintained email marketing platform and for e-club and loyalty subscribers.
• Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs).
• Identified trends and insights and optimized performance based on the insights.
• Collaborated with internal teams to create campaigns for both franchisees and national marketing initiatives and communicated to internal and external stakeholders.
• Utilized the strong analytical ability to evaluate customer experience across multiple channels and customer touch points.
• Collaborated with agencies and other vendor partners on campaign strategy and execution.
• Evaluated emerging technologies. Provided thought leadership and perspective for adoption where appropriate.
• Assessed and chose ESP for national/corporate and all franchisees.
• Integrated POS, email, and social platforms to create a single database of record.
• Increased corporate Facebook likes by 818%, post engagement by 52%, page views by 40%, and reach by 39%.
• Developed strategy and implementation of an automated trigger email series for customer lifecycle.
• Deployed first-ever consumer national campaign for the brand.

• Created and implemented marketing strategy.
• Led and executed email campaigns.
• Improved the performance of email marketing campaigns and identified the enhancement opportunities to maximize ROI.
• Analyzed and improved lead and customer acquisition tactics.
• Led social media strategy, content creation, and graphic design for various channels and clients.
• Executed strategic CRO testing initiatives to increase website conversion rates.

Nebo is a full-service marketing agency specializing in SEO, PPC, digital analytics, content management systems, social media marketing, remarketing and conversion rate optimization to name a few.

• Conceptualized, developed and implemented effective email campaign strategies to build lists, increase sales, generate leads, or achieve other client goals.
• Managed the creative process from strategy and user experience through design, copywriting, and technical implementation — on time and budget.
• Oversaw, developed and mentored the email marketing team of over six individuals and email, creative and copywriting teams.
• Created business processes to continually improve the efficiency, costs, and productivity of email marketing account operations.
• Developed bold, brief, and brilliant analytical, financial, and status reporting to improve results and to demonstrate the effectiveness of client campaign strategies.
• Managed and developed client relationships through project delivery.
• Won multiple email awards for the first time in agency’s 14-year history.
• Created departmental goals, processes, handbooks, and sales materials.
• Led business development for department.
• Established agency as thought leaders and innovators in the email space.
• Improved client results: 87% increase in conversion rates YOY; 23% increase in revenue even while decreasing frequency by 53% and total volume by 95%; 12% increase in average order value (AOV); 38% increase in click-to-open rate (CTOR); 400% increase in revenue from promotional/sale emails; 200% increase in revenue from non-sale emails; 20% increase in inbox placement.

• Created and maintained all elements of email marketing initiatives, including strategies, programs, and calendars.
• Managed list segmentation to increase engagement by sending the right message to the right user at the right time.
• Crafted and implemented email marketing calendars that are integrated with other marketing initiatives.
• Used research, insights, and A/B testing to optimize campaigns.
• Tracked, analyzed, and regularly reported on email campaign results.
• Participated in email marketing thought leadership.
• Supported business development needs by participating in client pitches.
• Helped clients achieve over 200% subscriber growth.
• Conceptualized and executed new automation and innovative email approaches for multiple clients.
• Wrote agency’s first ever email marketing focused blog post.

BrightWave is an email and eCRM agency which aims to elevates eCRM and cross-channel programs through industry-leading innovation, relationship orchestration and pioneering inbox experiences.

• Built and maintained strong, long-lasting customer relationships.
• Developed a trusted advisor relationship with key client executives and internal resources.
• Ensured the timely and successful delivery of deliverables according to client requirements.
• Communicated clearly the progress of monthly/quarterly initiatives to internal and external stakeholders.
• Forecasted and tracked key account metrics.
• Identified and grew opportunities among clients.
• Assisted with high severity requests or issue escalations as needed.
• Worked with various clients including Mizuno, Friendly's, Fatz, 99 Restaurants, Lawn Doctor, Promontory Financial, Castlight Health, Volvo Construction, and VitalSource.
• Grew client account revenue by 460% within six months and client database size by 10%.
• Obtained highest client satisfaction scores of the entire account management team.
• Achieved $25 ROI client.