Uncle Maddio's Pizza is a fast casual restaurant chain serving pizzas, salads, and sandwiches based in Atlanta, Georgia.<ul><li>Created plan and strategy, and executed all web, email, social media, and loyalty program campaigns.</li><li>Designed, built and maintained email marketing platform and for e-club and loyalty subscribers.</li><li>Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs).</li><li>Identified trends and insights and optimized performance based on the insights.</li><li>Collaborated with internal teams to create campaigns for both franchisees and national marketing initiatives and communicated to internal and external stakeholders.</li><li>Utilized the strong analytical ability to evaluate customer experience across multiple channels and customer touch points.</li><li>Collaborated with agencies and other vendor partners on campaign strategy and execution.</li><li>Evaluated emerging technologies. Provided thought leadership and perspective for adoption where appropriate.</li><li>Assessed and chose ESP for national/corporate and all franchisees.</li><li>Integrated POS, email, and social platforms to create a single database of record.</li><li>Increased corporate Facebook likes by 818%, post engagement by 52%, page views by 40%, and reach by 39%.</li><li>Developed strategy and implementation of an automated trigger email series for customer lifecycle.</li><li>Deployed first-ever consumer national campaign for the brand.</li></ul>

Marketing Manager

<ul><li>Created and implemented marketing strategy.</li><li>Led and executed email campaigns.</li><li>Improved the performance of email marketing campaigns and identified the enhancement opportunities to maximize ROI.</li><li>Analyzed and improved lead and customer acquisition tactics.</li><li>Led social media strategy, content creation, and graphic design for various channels and clients.</li><li>Executed strategic CRO testing initiatives to increase website conversion rates.</li></ul>

Digital Marketing Strategist

Nebo&nbsp;is a full-service&nbsp;marketing agency specializing in SEO, PPC, digital analytics, content management systems, social media marketing, remarketing and conversion rate optimization to name a few.<ul><li>Conceptualized, developed and implemented effective email campaign strategies to build lists, increase sales, generate leads, or achieve other client goals.</li><li>Managed the creative process from strategy and user experience through design, copywriting, and technical implementation — on time and budget.</li><li>Oversaw, developed and mentored the email marketing team of over six individuals and email, creative and copywriting teams.</li><li>Created business processes to continually improve the efficiency, costs, and productivity of email marketing account operations.</li><li>Developed bold, brief, and brilliant analytical, financial, and status reporting to improve results and to demonstrate the effectiveness of client campaign strategies.</li><li>Managed and developed client relationships through project delivery.</li><li>Won multiple email awards for the first time in agency’s 14-year history.</li><li>Created departmental goals, processes, handbooks, and sales materials.</li><li>Led business development for department.</li><li>Established agency as thought leaders and innovators in the email space.</li><li>Improved client results: 87% increase in conversion rates YOY; 23% increase in revenue even while decreasing frequency by 53% and total volume by 95%; 12% increase in average order value (AOV); 38% increase in click-to-open rate (CTOR); 400% increase in revenue from promotional/sale emails; 200% increase in revenue from non-sale emails; 20% increase in inbox placement.</li></ul>

Director of Email Marketing

<ul><li>Created and maintained all elements of email marketing initiatives, including strategies, programs, and calendars.</li><li>Managed list segmentation to increase engagement by sending the right message to the right user at the right time.</li><li>Crafted and implemented email marketing calendars that are integrated with other marketing initiatives.</li><li>Used research, insights, and A/B testing to optimize campaigns.</li><li>Tracked, analyzed, and regularly reported on email campaign results.</li><li>Participated in email marketing thought leadership.</li><li>Supported business development needs by participating in client pitches.</li><li>Helped clients achieve over 200% subscriber growth.</li><li>Conceptualized and executed new automation and innovative email approaches for multiple clients.</li><li>Wrote agency’s first ever email marketing focused blog post.</li></ul>

Senior Email Marketing Strategist

BrightWave is an email and eCRM agency which aims to elevates eCRM and cross-channel programs through industry-leading innovation, relationship orchestration and pioneering inbox experiences.<ul><li>Built and maintained strong, long-lasting customer relationships.</li><li>Developed a trusted advisor relationship with key client executives and internal resources.</li><li>Ensured the timely and successful delivery of deliverables according to client requirements.</li><li>Communicated clearly the progress of monthly/quarterly initiatives to internal and external stakeholders.</li><li>Forecasted and tracked key account metrics.</li><li>Identified and grew opportunities among clients.</li><li>Assisted with high severity requests or issue escalations as needed.</li><li>Worked with various clients including Mizuno, Friendly's, Fatz, 99 Restaurants, Lawn Doctor, Promontory Financial, Castlight Health, Volvo Construction, and VitalSource.</li><li>Grew client account revenue by 460% within six months and client database size by 10%.</li><li>Obtained highest client satisfaction scores of the entire account management team.</li><li>Achieved $25 ROI client.</li></ul>

Account Manager

Tackled a large-scale conversion rate optimization project and managed multiple moving parts, requests, bugs, and A/B tests for a digital marketing agency.

Essex Marketing Co.

Julie Marks

Developed a trusted advisor relationship with key client executives and internal resources of an email and eCRM agency. Grew client account revenue by 460% within six months.

BrightWave

Conceptualized, developed, and implemented effective email campaign strategies for Nebo Agency, to build lists, increase sales, generate leads, or achieve other client goals.

A Human-Centered Agency Built for the Digital Age

Crafted a case study for a film streaming service, providing email designs that were responsive and tailored to the brand, subscriber audience and the needs of their cinephile users.

FilmStruck

Created plan and strategy, and executed all web, email, social media, and loyalty program campaigns for a fast-casual restaurant chain in Atlanta, GA.

Uncle Maddio's Pizza

Redesigned the Welcome series of an e-commerce company website which drove an 80% increase in YOY RPE and a 31.23% increase in YOY CTOR; redesigned the shopping cart abandonment which led to a 52% increase in conversion rate, a 36% lift in open rate, and a 43% increase in CTOR; improved the email program’s performance resulting in a 31% increase in conversion rate and 38% click to open rate YOY.

FLOR

Redesigned the Welcome series of FLOR, an e-commerce company website which drove an 80% increase in YOY RPE and a 31.23% increase in YOY CTOR; redesigned the shopping cart abandonment which led to a 52% increase in conversion rate, a 36% lift in open rate, and a 43% increase in CTOR; improved the email program’s performance resulting in a 31% increase in conversion rate and 38% click to open rate YOY.

Email Marketing for E-commerce Industry

English (British)

Julie Marks is an experienced email marketing specialist with a demonstrated history in the marketing and advertising industry particularly providing technical support in digital, email and interactive marketing, online advertising and account management. She has solid experience in leading social media strategy, content creation and graphic design for various channels and clients and executing strategic CRO testing initiatives to increase website conversion rates. At Nebo Agency, Julie developed email marketing campaigns that have won multiple awards for the first time in the agency's history such as 2018 Atlanta Interactive Marketing Association Awards Best Email Marketing Campaign, 2018  Best in Show Cross Channel Marketing and 2017 Email Marketing Best in Show.

Julie Marks

Employment Highlights

Education Highlights

Portfolio

Essex Marketing Co.

BrightWave

A Human-Centered Agency Built for the Digital Age

FilmStruck

Uncle Maddio's Pizza

FLOR

Essex Marketing Co.

BrightWave

A Human-Centered Agency Built for the Digital Age

FilmStruck

Uncle Maddio's Pizza

FLOR