Kaitlin Brennan

• Developed and implemented digital content management strategies and campaigns for digital ads, websites, newsletters, and social media.
• Tailored each marketing strategy to fit the unique company culture, values, and principles.
• Used analytics to determine key demographic, target audiences, and success of digital marketing campaigns.

ChowNow is an online food ordering platform that connects customers with local restaurants.

• Developed automated outbound emails, white papers, case studies, webinars, and landing pages to nurture live clients and decrease churn.
• Implemented best practices in reporting and content optimization using Google Analytics for digital content campaigns and click-to-purchase metrics on automated email programs.
• Contributed to an increase in marketing store sales by 50%, through automated emails and other content marketing efforts.

Sickweather is an app that scans social networks like Twitter and Facebook to see where people are reporting that they’re sick, and then gives an area a “sick” rating based on that data.

• Developed B2B and B2C inbound and outbound marketing campaigns for an increase in leads and app downloads.
• Created and project managed all paid digital ads, including social media, PR, SEO, SEM, Google AdWords, banner ads, TV ads, radio, and more.
• Leveraged Google Analytics, Flurry Analytics, and social media metrics to measure success of all content and marketing campaigns.

Rivet provides strategic and tactical marketing services, including creative direction and consultation, advertising, print design and production, interactive design and development, and video direction and production.

• Wrote unique copy for digital advertisements, print advertisements, direct mailers, email campaigns, TV, radio, and more.
• Developed SEM, SEO, and paid social media advertisements, and coordinate digital marketing efforts with designers.
• Utilized best practice SEO and Google Analytics to measure the advertisement success.

• Managed and executed all social media strategies for Facebook, Twitter, LinkedIn, Crunchbase, and Angel List.
• Created content for press and news releases, weekly blog posts, and marketing materials.
• Assisted in local outreach, public relation opportunities, and new business opportunities.