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Kaitlin Brennan

Kaitlin Brennan

Content Strategist

Expert in digital content & media strategy.

Kaitlin Brennan is a marketing manager with a strong digital content and media strategy background. She is agency-trained with over seven years working for startups and small businesses, as well as managing people and providing creative direction and feedback. As a content strategist, she has developed and implemented digital content management strategies and campaigns for digital ads, websites, newsletters, and social media. Her experience also includes B2B and B2C marketing strategy and execution.

Content Strategy
Marketing Strategy
Media Strategy
Digital Content
Digital Media
B2B Marketing
B2C Marketing
Content Marketing
Content Creation
Social Media Content Creation
Digital Campaign
Digital Ads
Web Content
Newsletters
Social Media Strategy
Digital Marketing
Public Relations
SEO
SEM
Google Analytics
Banner Ads
Creative Direction
Email Marketing
Branding
Copywriting
Google AdWords
Salesforce
HubSpot
WordPress
Adobe Creative Suite
HootSuite
Kaitlin Brennan

Kaitlin Brennan

Expert in digital content & media strategy.

Content Strategist

Kaitlin is Available for Projects

Work with Kaitlin

Employment Highlights

Digital Content Strategist

Independent

September 2014 - Present (6 years 5 months)

Digital Marketing Specialist

ChowNow

June 2019 - November 2019 (5 months)

Marketing Manager

Sickweather

June 2018 - September 2019 (1 year 3 months)

Digital Content Creator

Rivet

January 2016 - June 2018 (2 years 5 months)

1 More Entries

Education Highlights

Bachelor of Arts

The University of Kansas

September 2010 - June 2014 (3 years 9 months)

Portfolio

Resume

Digital Content Strategist

Independent

September 2014 - Present (6 years 5 months)

  • Developed and implemented digital content management strategies and campaigns for digital ads, websites, newsletters, and social media.
  • Tailored each marketing strategy to fit the unique company culture, values, and principles.
  • Used analytics to determine key demographic, target audiences, and success of digital marketing campaigns.

Digital Marketing Specialist

ChowNow

June 2019 - November 2019 (5 months)

ChowNow is an online food ordering platform that connects customers with local restaurants.

  • Developed automated outbound emails, white papers, case studies, webinars, and landing pages to nurture live clients and decrease churn.
  • Implemented best practices in reporting and content optimization using Google Analytics for digital content campaigns and click-to-purchase metrics on automated email programs.
  • Contributed to an increase in marketing store sales by 50%, through automated emails and other content marketing efforts.

Marketing Manager

Sickweather

June 2018 - September 2019 (1 year 3 months)

Sickweather is an app that scans social networks like Twitter and Facebook to see where people are reporting that they’re sick, and then gives an area a “sick” rating based on that data.

  • Developed B2B and B2C inbound and outbound marketing campaigns for an increase in leads and app downloads.
  • Created and project managed all paid digital ads, including social media, PR, SEO, SEM, Google AdWords, banner ads, TV ads, radio, and more.
  • Leveraged Google Analytics, Flurry Analytics, and social media metrics to measure success of all content and marketing campaigns.

Digital Content Creator

Rivet

January 2016 - June 2018 (2 years 5 months)

Rivet provides strategic and tactical marketing services, including creative direction and consultation, advertising, print design and production, interactive design and development, and video direction and production.

  • Wrote unique copy for digital advertisements, print advertisements, direct mailers, email campaigns, TV, radio, and more.
  • Developed SEM, SEO, and paid social media advertisements, and coordinate digital marketing efforts with designers.
  • Utilized best practice SEO and Google Analytics to measure the advertisement success.

Content Manager

Ollo Wearables (TechStars Company)

January 2014 - September 2015 (1 year 8 months)

  • Managed and executed all social media strategies for Facebook, Twitter, LinkedIn, Crunchbase, and Angel List.
  • Created content for press and news releases, weekly blog posts, and marketing materials.
  • Assisted in local outreach, public relation opportunities, and new business opportunities.

Education

Bachelor of Arts, English Language & Literature

The University of Kansas

September 2010 - June 2014 (3 years 9 months)