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Karen McCandless

Karen McCandless

Content Writer

Past clients include HubSpot, Culture Trip & Microsoft Europe.

Karen McCandless is a content writer, editor, strategist, and digital marketer with a decade of experience crafting content strategies, writing SEO optimized pieces, implementing digital marketing plans, and project managing marketing initiatives. She specializes in technology (business and consumer-facing), communications, retail, marketing, manufacturing, theater, and culture. Her work has appeared in a range of publications, including Motley Fool, HubSpot, Culture Trip, Softonic, Zaius, Typeform blog, The Next Web, Business2Community, Automotive Manufacturing Solutions, GetApp.com, Business.com, and Microsoft Europe.

Content Writing
Content Editing
Content Creation
Content Strategy
Copywriting
Article Writing
Blog Writing
Technology Content
Business Content
Journalism Writing
Editorial Writing
Content Planning
UX Copwriting
Email Copywriting
SEO Copywriting
Social Media Content Creation
Digital Marketing
Content Marketing
Karen McCandless

Karen McCandless

Past clients include HubSpot, Culture Trip & Microsoft Europe.

Content Writer

Karen is Available for Projects

Work with Karen

Employment Highlights

Content Strategist, Copywriter & Digital Marketer

Independent

May 2017 - Present (4 years 4 months)

Senior Content Analyst

GetApp.com

June 2017 - May 2018 (11 months)

Content Editor

GetApp.com

May 2015 - June 2017 (2 years 1 month)

Editor

Softonic

July 2014 - May 2015 (10 months)

1 More Entries

Education Highlights

Postgraduate, Journalism

NCTJ

September 2008 - June 2009 (9 months)

Bachelor of Arts (Hons), -

University of Bristol

September 2003 - June 2007 (3 years 9 months)

Portfolio

Automotive Manufacturing Solutions

Waste Not...

Typeform blog

Social Media Management Tools: Where Do You Even Start?

Codecademy News

Visual Studio vs. Sublime Text: Which Editor Should You Choose?

Zaius

How User-Generated Content Can Boost Your Ecommerce Brand

Appsembler

Why Your Software Company Needs Virtual Training Labs

Codecademy News

What Is Computer Programming?

Automotive Manufacturing Solutions

Waste Not...

Typeform blog

Social Media Management Tools: Where Do You Even Start?

Codecademy News

Visual Studio vs. Sublime Text: Which Editor Should You Choose?

Zaius

How User-Generated Content Can Boost Your Ecommerce Brand

Appsembler

Why Your Software Company Needs Virtual Training Labs

Codecademy News

What Is Computer Programming?

Resume

Content Strategist, Copywriter & Digital Marketer

Independent

May 2017 - Present (4 years 4 months)

  • Helped B2B and B2C companies create content and marketing strategies that are both compelling and commercially successful.
  • Wrote copy for industries such as manufacturing, HR, pharmaceutical/life science, retail, and SaaS software.
  • Provided services in content marketing and strategy, content writing and editing, digital marketing, copywriting, social media management, and email marketing (copywriting and campaign setup).
  • Clients: Motley Fool, HubSpot, Culture Trip, Softonic, Zaius, Typeform blog, The Next Web, Business2Community, Automotive Manufacturing Solutions, GetApp.com, Business.com, and Microsoft Europe.

Senior Content Analyst

GetApp.com

June 2017 - May 2018 (11 months)

GetApp is an online resource for businesses exploring software products. 

  • Implemented content strategy and plans, specializing in HR and sales content).
  • Optimized existing site content for on-page and off-page SEO.
  • Carried out in-depth research and wrote research reports.
  • Managed a global network of editorial contributors.
  • Produced reports on content performance analysis and trends.
  • Worked with the product team on the UX and UI of the blog.
  • Collaborated with the marketing team on brand and social media exposure.

Content Editor

GetApp.com

May 2015 - June 2017 (2 years 1 month)

GetApp is an online resource for businesses exploring software products. 

  • Implemented content strategy, focusing on relevant topics and trends to generate user interest and SEO traffic.
  • Carried out research into key industry trends, created surveys (B2B and B2C), and produced reports based on findings; participated in research communities.
  • Managed projects, such as the launch of a new article series, implementation of research and SEO best practices.
  • Provided expert commentary and tips to external publications, as well as guest blogging for leading tech sites.
  • Optimized existing site content, making sure it is shareable on social media and SEO friendly.
  • Led meetings and collaborated with colleagues in different locations in the US, as well as India.
  • Gained exposure for articles through journalist and influencer outreach.
  • Recruited and managed a network of bloggers and reviewers.

Editor

Softonic

July 2014 - May 2015 (10 months)

Softonic publishes Softonic.com, a global software and app discovery destination, offering a complete selection of software and apps across hundreds of categories. 

  • Wrote reviews and features on the latest mobile apps and trends.
  • Built relationships with PRs in the tech industry to produce high-quality, exclusive content.
  • Put together best practice documents to help ensure all the department was up to speed with key skills and trends.
  • Used social media to promote content and engage with audiences.
  • Coordinated coverage of important news and events.
  • Monitored and reported on the performance of published content to improve traffic.

Editor

Tudor Rose

March 2013 - June 2014 (1 year 3 months)

Tudor Rose is a publishing, design, copywriting, branding, advertising, and digital agency based in Leicester.

  • Worked on two Microsoft technology magazines, as well as the associated website OnWindows.com; managed the publication process and editorial direction, from content planning, to article assignment to design through to post-publication review.
  • Wrote and edited news and features and tailored according to the platform and audience.
  • Devised digital and social media strategies.
  • Worked with content management systems and Google Analytics.
  • Represented the company at industry events.
  • Interviewed senior executives.
  • Collaborated with the sales team to ensure the commercial success of all products.

Education

Postgraduate, Journalism

NCTJ

September 2008 - June 2009 (9 months)

Bachelor of Arts (Hons), -

University of Bristol

September 2003 - June 2007 (3 years 9 months)