Karen McCandless

GetApp is an online resource for businesses exploring software products. 

• Implemented content strategy and plans, specializing in HR and sales content.
• Optimized existing site content for on-page and off-page SEO.
• Carried out in-depth research and wrote research reports.
• Managed a global network of editorial contributors.
• Produced reports on content performance analysis and trends.
• Worked with the product team on the UX and UI of the blog.
• Collaborated with the marketing team on brand and social media exposure.

GetApp is an online resource for businesses exploring software products. 

• Implemented content strategy, focusing on relevant topics and trends to generate user interest and SEO traffic.
• Carried out research into key industry trends, created surveys (B2B and B2C), and produced reports based on findings; participated in research communities.
• Managed projects, such as the launch of a new article series, implementation of research and SEO best practices.
• Provided expert commentary and tips to external publications, as well as guest blogging for leading tech sites.
• Optimized existing site content, making sure it is shareable on social media and SEO friendly.
• Led meetings and collaborated with colleagues in different locations in the US, as well as India.
• Gained exposure for articles through journalist and influencer outreach.
• Recruited and managed a network of bloggers and reviewers.

Softonic publishes Softonic.com, a global software and app discovery destination, offering a complete selection of software and apps across hundreds of categories. 

• Wrote reviews and features on the latest mobile apps and trends.
• Built relationships with PRs in the tech industry to produce high-quality, exclusive content.
• Put together best practice documents to help ensure all the department was up to speed with key skills and trends.
• Used social media to promote content and engage with audiences.
• Coordinated coverage of important news and events.
• Monitored and reported on the performance of published content to improve traffic.

Tudor Rose is a publishing, design, copywriting, branding, advertising, and digital agency based in Leicester.

• Worked on two Microsoft technology magazines, as well as the associated website OnWindows.com; managed the publication process and editorial direction, from content planning, to article assignment to design through to post-publication review.
• Wrote and edited news and features and tailored according to the platform and audience.
• Devised digital and social media strategies.
• Worked with content management systems and Google Analytics.
• Represented the company at industry events.
• Interviewed senior executives.
• Collaborated with the sales team to ensure the commercial success of all products.