<ul><li>Provided various services, including copywriting, copyediting, brand messaging strategy and tactical execution, digital marketing, branded content/SEO strategies, social media programs, content auditing, newsletters and promotional emails, magazine copyediting and proofing.</li><li>Procured and managed all client accounts and also contractors, such as writers, social media experts, graphic designers, and web developers.</li><li>Developed brand messaging, strategy and content across marketing and promotional channels for clients, such as commercial insurance platform Layr, government agency digital payments processor FivePoint Payments, international tech startup WebPurify, global haircare company Keune Haircosmetics, fitness app Fit Radio, luxury skincare brand Immunocologie, health and wellness festival Wigwam and Swedish sports apparel brand Bjorn Borg.&nbsp;</li><li>Launched websites, blogs, and rebranding for top technical university Georgia Tech, luxury events producer Crystal Plaza Group, concert promoter and live events producer Rival Entertainment, luxury-home painter Castle Painting, solar crowdsourcing platform Solar Crowdsource, and local tattoo shop SparrowHawk Studio.</li><li>Experienced in creative and PR agency, working as extension of in-house teams at THINK Interactive, The Super Group, Bread ‘n’ Butter Productions and Caren West Public Relations to produce content strategy, presentations and copy for high-profile clients such as Express, Coca-Cola, and PureCars.</li><li>Produced e-commerce descriptions, SEO-optimized landing pages, editorial calendars, ghost blogs, and weekly promotional emails for several Taylor Corporation sites, including 123Print, Bride and Groom Direct, and Office Depot.</li><li>Supported the internal editorial teams at media companies, such as Modern Luxury and ValueStream, with magazine lineup ideas, editing articles and proofing final issues before they go to press.&nbsp;</li><li>Published editorial articles in Delta Sky, Go: AirTran, Georgia Travel Guide, Southbound, Roam, Health, Ocean Home, Get Married, Les Nouvelles Esthetiques &amp; Spa Magazine, Jezebel, The Atlantan, Men’s Book Atlanta, Atlanta Magazine, Modern Luxury Weddings, Atlanta Weddings, Spry, Marie Claire, Parade.com, Luxury Home Quarterly, American Builder’s Quarterly, American Profile, Simply Buckhead, and Best Self Atlanta.</li></ul>

Senior Copywriter, Editor & Brand Content Strategist

HauteHouse Brands creates quality hair care and hair styling brands.<ul><li>Created and fine-tuned brand standards for HauteHouse beauty brands SEDU and Theorie.&nbsp;</li><li>Wrote all brand marketing copy, including emails, e-commerce descriptions, website landing pages, digital advertising (Google Display, affiliate, and social media), press releases, and retail displays.&nbsp;</li><li>Conceptualized and wrote video scripts for brand’s promotional videos for social media and TV show appearance on the CW Network’s The Look: All Stars.</li><li>Crafted product descriptions and packaging copy for all new Theorie and SEDU haircare and skincare products.&nbsp;</li><li>Managed digital marketing and social media agencies.</li></ul>

Senior Copywriter

Get Married Media is a fun media network for brides, delivering information and entertainment via website, magazine, and video productions.<ul><li>Implemented full redesign of Get Married magazine’s look and voice. Created company’s first Style Guide, which was the catalyst for the national media company’s company-wide rebranding effort. Due to editorial enhancements, magazine revenue grew 31% in preceding year.&nbsp;</li><li>Reorganized workflow, initiated all organizational processes and documents. Executed each 132-page issue 100 percent on deadline.&nbsp;</li><li>Managed creative teams; assigned and prioritized tasks for in-house editorial and design personnel as well as remote production team and freelancers.</li><li>Conceptualized, project managed and produced cover stories. Slashed budget costs by negotiating trade agreements with vendors.&nbsp;</li><li>Helped grow social media following to more than 26,000; launched digital magazine platform.&nbsp;</li><li>Orchestrated a 360-degree approach to editorial and marketing strategies by coordinating content that was globally broadcast for the ‘Get Married in Times Square’ program.</li></ul>

Editor-in-Chief

Atlanta Home Improvement is a monthly publication providing educational information and resources about the home and garden for homeowners in the metro Atlanta area. It was acquired by Network Communications in 2005.<ul><li>Multi-tasked responsibilities of Editor-in-Chief of Atlanta and Triangle Home Improvement magazines while contributing copywriting and proofreading to Dallas and Chicago Home Improvement.&nbsp;</li><li>Managed and assigned creative team of editors, designers, and freelance writers and photographers.&nbsp;</li><li>Launched and maintained magazine social media pages and online presence.</li></ul>

Best Self Atlanta magazine helps readers identify their personal goals, create step-by-step strategies, explore opportunities and find local experts and resources.<ul><li>Produced from concept to final edit beauty, nutrition, fitness, product and real-person content.</li><li>Project managed cover photoshoots; top edited and proofread the entire magazine.</li></ul>

Editor

Wrote press kits and press releases, and developed national media relations strategies for this boutique PR firm's e-commerce clients, such as Honesty Jewelry and The Mommy Pen.

Red Clay Public Relations - The Mommy Pendant, Honesty Jewelry

Karina Antenucci

Provided content strategy and copywriting for a luxury beauty brand. This included the creation of a compelling brand voice and content across several marketing channels, such as the company website, e-commerce product descriptions, and blog.

Immunocologie

Wrote e-commerce product descriptions for seven of this global Swedish sportswear retailer‘s seasonal collections. The English product descriptions were then translated into other languages for Bjorn Borg’s multilingual website.

Bjorn Borg

Defined brand personas and developed a brand voice for Fit Radio. Performed an app messaging audit and provide website copy for Fit Radios sleek, newly revamped website as well as updated promotional copy for the app, email campaigns and product packaging for a marketing initiative.

Fit Radio App

Created a pitch presentation to bring video series concepts to life for Bread 'n' Butter to present to a high-profile client with global recognition.

Bread 'n' Butter Productions

Edited and wrote a variety of materials for a nonprofit organization, including articles in its Magical Moments magazine and blogs.

Bert's Big Adventure

Created a marketing plan and sales kit for wellness and Ayurveda expert Anna Russ of Anna Apotheca.

Anna Apotheca

Handled brand copy development, website copywriting, copyediting collateral materials, and overall creative support for the inaugural wellness festival.

Wigwam Wellness Festival

Developed a messaging framework for PGi's portfolio of collaboration technology products and crafted brand copy for the portfolio, including personality/voice, positioning statement, value proposition, and brand promise.

Produced content and SEO copy for Rival Entertainment's new website, provided input on creative and functionality and served as a liaison between web designer/developer and the client.

Rival Entertainment

Collaborated with several e-commerce brands. Conducted SEO content audits; created SEO website, blog and e-commerce product copy; crafted email campaigns; developed blog/content marketing strategies and editorial calendars.

Taylor Corporation

Launched and maintained a blog for the U.S. arm of a worldwide jewelry company.

Trollbeads USA

Produced and managed magazine editorial and creative operations of a national bridal publication from concept to print. Executed each 132-page issue 100-percent on deadline.

Get Married Media

Maximized content messaging across all of Castle Painting & Remodeling's marketing channels.

Castle Painting & Remodeling

Edited medical/health content and wrote email newsletters and online quizzes for this interactive question-and-answer platform. Also converted beauty content from YouBeauty.com into 100 Sharecare.com Q&As with SEO.

Sharecare.com

Provided marketing consultation services and created a marketing plan for the launch of The Steady Method in the greater New York City area.

Joe Somodi  The Steady Method

Developed brand messaging and website copy for the launch of feminist-inspired cosmetic and traditional tattooing studio.

SparrowHawk Studio

Provided copywriting and editing for marketing and promotional channels of a global haircare company, including email newsletters, brand brochures, blogs, website content, press releases, and internal memos. Also developed and helped to keep the Keune brand voice consistent across B2B and consumer-facing content.

Keune Haircosmetics

English (British)

Karina Antenucci is a senior copywriter, editor, and brand content strategist with over 16 years of diverse editorial and marketing experience. She has expertise in providing professional, premium digital content services to consumer lifestyle, B2B, entertainment, and tech companies across the USA and Europe. Specializing in e-commerce, she has created content for several clients such as Bjorn Borg, Taylor Corporation (Office Depot, Official Costumes, 123Print, Bride and Groom Direct, Now Docs), HauteHouse Brands, and Graco. As a magazine writer and editor, her articles have appeared in publications, including Atlanta Magazine, Georgia Travel Guide, Southbound, DeKalb Visitors Guide, Les Nouvelles Esthetiques & Spa, The Atlantan Brides, Jezebel, Ocean Home, Simply Buckhead, Delta Sky, Private Air, Elite Traveler, American Profile, and Men’s Book Atlanta.

Karina Antenucci

Employment Highlights

Education Highlights

Portfolio

Red Clay Public Relations - The Mommy Pendant, Honesty Jewelry

Immunocologie

Bjorn Borg

Fit Radio App

Bread 'n' Butter Productions

Bert's Big Adventure

Red Clay Public Relations - The Mommy Pendant, Honesty Jewelry

Immunocologie

Bjorn Borg

Fit Radio App

Bread 'n' Butter Productions

Bert's Big Adventure