<ul><li>Activated the demand generation, events (go-to-market programs), and nurtures campaigns.</li><li>Monitored and analyzed campaign metrics, and provided recommendations to key stakeholders, enabling teams to make data-driven decisions to optimize campaign performance.</li><li>Handled end-to-end consultation and project management of digital campaigns for field marketing campaigns.</li><li>Ran digital events using Google's Internal Platform through YouTube and analyzed the session view reports to optimize the future digital events.</li><li>Worked consistently with the data analysis team to update the database segmentation for better scoring/routing quality MQL's them to the sales followup.</li></ul>

Marketing Automation Architect

<ul><li>Worked in Eloqua, Act-On, Adobe Experience Manager, Campaign Monitor, Sitecore (Content Population), SIEBEL, Salesforce Marketing Cloud (Exact Target) &amp; Salesforce.com, IBM Watson campaign automation (Silverpop) and Traction Tool.</li><li>Created responsive emails and landing pages using HTML, CSS, jQuery, and Bootstrap3 that renders accurately in all major email clients and browsers for all types of devices.</li><li>Set and deployed campaigns and provided the best-detailed reports to the clients about the campaign performance.</li><li>Created EDM templates that comply with CAN-SPAM laws and implemented best practices to avoid spam traps.</li><li>Improved open rates and email deliverability rates by doing proper IP warming and managed a clean database.</li><li>Implemented SEO best practices in the landing pages and updated the campaign details using JIRA.</li><li>Managed the campaigns from end to end through email/SMS and constantly updated interacting with the client to improve the campaign performance.</li><li>Implemented and monitored the data sync daily between the systems.</li><li>Worked with different B2B and B2C business verticals including software, automotive, e-commerce, and food solutions companies.</li><li>Implemented lead life cycle, lead scoring, lead nurturing, leverage campaign performance by continuously optimizing it through AB testing.</li></ul>

Mid Technology Developer

<ul><li>Provided codes and deployed of landing pages with the use of open source and existing in-house technology.</li><li>Assisted in making designs and also in testing technical solutions.</li><li>Kept existing websites functional and updated with new technology and content.</li><li>Performed and executed plans and coding standards per the guidelines of the company.</li></ul>

Junior Web Developer

MarketOne is a global demand generation agency aiming to create and nurture leads, retain and grow customers.<ul><li>Developed email and landing page assets based on the template design (PSD) and style guidelines provided by clients.</li><li>Created responsive emails and landing pages, survey pages and multi-tab pages with forms, videos and infographics using HTML, CSS, jQuery, and Bootstrap3 in all major email clients and browsers for all types of devices.</li><li>Implemented best practices for email HTML coding, content checking, IP warming and managed a clean database to ensure good delivery rates and avoid spam traps.</li><li>Developed the best lead scoring and nurture program plan to various business clients.</li><li>Integrated Eloqua forms with external websites and completed the Eloqua implementation.</li><li>Provided and ensured best-detailed reports in custom dashboard to the clients about the campaign performance.</li><li>Managed marketing automation tool audit and gave a clear picture of the performance, status of the database, and provided the best solutions to overcome from the leaking funnel and ensured to get better ROI.</li><li>Updated web pages in Tridion and WordPress.</li><li>Created marketing strategies to improve demand generation and ROI.</li></ul>

Marketing Automation Consultant

Position² is a demand generation company venture backed by Accel Partners specializing in search engine optimization, social media marketing and web analytics.<ul><li>Developed email and landing page assets based on the template design (PSD) and style guidelines provided by clients.</li><li>Created responsive emails and landing pages with forms, videos and infographics using HTML, CSS, jQuery and Bootstrap3 in all major email clients and browsers for all types of devices.</li><li>Implemented best practices for email HTML coding to avoid email spam traps.</li><li>Developed the best lead scoring and nurture program plan to the clients.</li><li>Integrated Marketo forms with external websites and implementation.</li><li>Provided and ensured best-detailed reports to the clients about the programs and campaigns.</li><li>Integrated SFDC, webinar tools such as Goto meeting, ON24, Webex and Marketo and ensured their proper syncing.</li></ul>

Junior Marketing Automation Analyst

Executed email and landing page assets based on the template design (PSD) and style guidelines provided by clients.

Position2

Karthick Kumar Rasu

Developed responsive emails and landing pages, survey pages, multi-tab pages (with forms, videos, infographics, etc.) using HTML, CSS, jQuery, and Bootstrap3 that renders accurately in all major email clients and browsers for all types of devices.

MarketOne

Created responsive email and landing page templates in Act-On, Eloqua, Marketo, Hubspot, Pardot, IBM Watson Campaign Automation (Silverpop), Salesforce Marketing Cloud, Campaign Monitor, Mail Chimp, and Traction.

MRM McCann

English (British)

Karthick Kumar Rasu is a campaign manager with experience in marketing automation, specializing in Salesforce Marketing Cloud. He has strong expertise in creating, executing, and managing EDM, landing pages, multichannel campaigns, custom dashboards, and lead nurturing webinar campaigns. As a marketing automation architect at Google (powered by Targetbase), he is responsible for activating the demand generation, events (go-to-market programs), and nurture campaigns. At McCann, he created responsive email and landing page templates in Act-On, Eloqua, Marketo, Hubspot, Pardot, IBM Watson Campaign Automation (Silverpop), Salesforce Marketing Cloud, Campaign Monitor, Mail Chimp, Traction and content management in Adobe Marketing Cloud (AEM), SDL Tridion, and Sitecore. Karthick is also proficient in HTML, CSS, jQuery, and Bootstrap3.

Karthick Kumar Rasu

Employment Highlights

Education Highlights

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Position2

MarketOne

MRM McCann

Position2

MarketOne

MRM McCann