Karthick Kumar Rasu

• Activated the demand generation, events (go-to-market programs), and nurtures campaigns.
• Monitored and analyzed campaign metrics, and provided recommendations to key stakeholders, enabling teams to make data-driven decisions to optimize campaign performance.
• Handled end-to-end consultation and project management of digital campaigns for field marketing campaigns.
• Ran digital events using Google's Internal Platform through YouTube and analyzed the session view reports to optimize the future digital events.
• Worked consistently with the data analysis team to update the database segmentation for better scoring/routing quality MQL's them to the sales followup.

• Worked in Eloqua, Act-On, Adobe Experience Manager, Campaign Monitor, Sitecore (Content Population), SIEBEL, Salesforce Marketing Cloud (Exact Target) & Salesforce.com, IBM Watson campaign automation (Silverpop) and Traction Tool.
• Created responsive emails and landing pages using HTML, CSS, jQuery, and Bootstrap3 that renders accurately in all major email clients and browsers for all types of devices.
• Set and deployed campaigns and provided the best-detailed reports to the clients about the campaign performance.
• Created EDM templates that comply with CAN-SPAM laws and implemented best practices to avoid spam traps.
• Improved open rates and email deliverability rates by doing proper IP warming and managed a clean database.
• Implemented SEO best practices in the landing pages and updated the campaign details using JIRA.
• Managed the campaigns from end to end through email/SMS and constantly updated interacting with the client to improve the campaign performance.
• Implemented and monitored the data sync daily between the systems.
• Worked with different B2B and B2C business verticals including software, automotive, e-commerce, and food solutions companies.
• Implemented lead life cycle, lead scoring, lead nurturing, leverage campaign performance by continuously optimizing it through AB testing.

• Provided codes and deployed of landing pages with the use of open source and existing in-house technology.
• Assisted in making designs and also in testing technical solutions.
• Kept existing websites functional and updated with new technology and content.
• Performed and executed plans and coding standards per the guidelines of the company.

MarketOne is a global demand generation agency aiming to create and nurture leads, retain and grow customers.

• Developed email and landing page assets based on the template design (PSD) and style guidelines provided by clients.
• Created responsive emails and landing pages, survey pages and multi-tab pages with forms, videos and infographics using HTML, CSS, jQuery, and Bootstrap3 in all major email clients and browsers for all types of devices.
• Implemented best practices for email HTML coding, content checking, IP warming and managed a clean database to ensure good delivery rates and avoid spam traps.
• Developed the best lead scoring and nurture program plan to various business clients.
• Integrated Eloqua forms with external websites and completed the Eloqua implementation.
• Provided and ensured best-detailed reports in custom dashboard to the clients about the campaign performance.
• Managed marketing automation tool audit and gave a clear picture of the performance, status of the database, and provided the best solutions to overcome from the leaking funnel and ensured to get better ROI.
• Updated web pages in Tridion and WordPress.
• Created marketing strategies to improve demand generation and ROI.

Position² is a demand generation company venture backed by Accel Partners specializing in search engine optimization, social media marketing and web analytics.

• Developed email and landing page assets based on the template design (PSD) and style guidelines provided by clients.
• Created responsive emails and landing pages with forms, videos and infographics using HTML, CSS, jQuery and Bootstrap3 in all major email clients and browsers for all types of devices.
• Implemented best practices for email HTML coding to avoid email spam traps.
• Developed the best lead scoring and nurture program plan to the clients.
• Integrated Marketo forms with external websites and implementation.
• Provided and ensured best-detailed reports to the clients about the programs and campaigns.
• Integrated SFDC, webinar tools such as Goto meeting, ON24, Webex and Marketo and ensured their proper syncing.

• Earned CGPA of 7.39/10