Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Karthick Kumar Rasu

Karthick Kumar Rasu

Previously marketing technologist at MRM/McCann.

Karthick Kumar Rasu is a software developer with experience working with different business B2B and B2C verticals including software, automotive, e-commerce, healthcare and food solutions companies. He has strong expertise in creating and executing EDM, landing pages, multichannel campaigns, custom dashboards, and lead nurturing webinar campaigns. As a mid technology developer at McCann, he has created responsive email and landing page templates in Act-On, Eloqua, Marketo, Hubspot, Pardot, IBM Watson Campaign Automation (Silverpop), Salesforce Marketing Cloud, Campaign Monitor, Mail Chimp, Traction and content management in Adobe Marketing Cloud (AEM), SDL Tridion, and Sitecore. Karthick is also proficient in HTML, CSS, jQuery, and Bootstrap3.

HTML
SQL
Bootstrap
CSS
JavaScript
jQuery
Landing Pages
MailChimp
Salesforce.com
Website Development
Email Marketing
HubSpot
Marketing Automation
Marketing Cloud Development
Marketo
Demand Generation
Lead Generation
Pardot
Campaign Management
Software Development
SilverPop
AB Testing
Search Engine Optimization
Karthick Kumar Rasu

Karthick Kumar Rasu

Previously marketing technologist at MRM/McCann.

Karthick Kumar is Available for Projects

Work with Karthick Kumar

Employment Highlights

Mid Technology Developer

MRM//McCann

April 2018 - June 2019 (1 year 2 months)

Junior Web Developer

MRM//McCann

March 2016 - March 2018 (2 years)

Marketing Automation Consultant

MarketOne International

December 2014 - February 2016 (1 year 2 months)

Junior Marketing Automation Analyst

Position2

July 2013 - November 2014 (1 year 4 months)

Education Highlights

Bachelor of Engineering

Mahendra Institute of Technology, Anna University

January 2008 - December 2012 (5 years 11 months)

Resume

Mid Technology Developer

MRM//McCann

April 2018 - June 2019 (1 year 2 months)

  • Worked in Eloqua, Act-On, Adobe Experience Manager, Campaign Monitor, Sitecore (Content Population), SIEBEL, Salesforce Marketing Cloud (Exact Target) & Salesforce.com, IBM Watson campaign automation (Silverpop) and Traction Tool.
  • Created responsive emails and landing pages using HTML, CSS, jQuery, and Bootstrap3 that renders accurately in all major email clients and browsers for all types of devices.
  • Set and deployed campaigns and provided the best-detailed reports to the clients about the campaign performance.
  • Created EDM templates that comply with CAN-SPAM laws and implemented best practices to avoid spam traps.
  • Improved open rates and email deliverability rates by doing proper IP warming and managed a clean database.
  • Implemented SEO best practices in the landing pages and updated the campaign details using JIRA.
  • Managed the campaigns from end to end through email/SMS and constantly updated interacting with the client to improve the campaign performance.
  • Implemented and monitored the data sync daily between the systems.
  • Worked with different B2B and B2C business verticals including software, automotive, e-commerce, and food solutions companies.
  • Implemented lead life cycle, lead scoring, lead nurturing, leverage campaign performance by continuously optimizing it through AB testing.

Junior Web Developer

MRM//McCann

March 2016 - March 2018 (2 years)

  • Provided codes and deployed of landing pages with the use of open source and existing in-house technology.
  • Assisted in making designs and also in testing technical solutions.
  • Kept existing websites functional and updated with new technology and content.
  • Performed and executed plans and coding standards per the guidelines of the company.

Marketing Automation Consultant

MarketOne International

December 2014 - February 2016 (1 year 2 months)

MarketOne is a global demand generation agency aiming to create and nurture leads, retain and grow customers.

  • Developed email and landing page assets based on the template design (PSD) and style guidelines provided by clients.
  • Created responsive emails and landing pages, survey pages and multi-tab pages with forms, videos and infographics using HTML, CSS, jQuery, and Bootstrap3 in all major email clients and browsers for all types of devices.
  • Implemented best practices for email HTML coding, content checking, IP warming and managed a clean database to ensure good delivery rates and avoid spam traps.
  • Developed the best lead scoring and nurture program plan to various business clients.
  • Integrated Eloqua forms with external websites and completed the Eloqua implementation.
  • Provided and ensured best-detailed reports in custom dashboard to the clients about the campaign performance.
  • Managed marketing automation tool audit and gave a clear picture of the performance, status of the database, and provided the best solutions to overcome from the leaking funnel and ensured to get better ROI.
  • Updated web pages in Tridion and WordPress.
  • Created marketing strategies to improve demand generation and ROI.

Junior Marketing Automation Analyst

Position2

July 2013 - November 2014 (1 year 4 months)

Position² is a demand generation company venture backed by Accel Partners specializing in search engine optimization, social media marketing and web analytics.

  • Developed email and landing page assets based on the template design (PSD) and style guidelines provided by clients.
  • Created responsive emails and landing pages with forms, videos and infographics using HTML, CSS, jQuery and Bootstrap3 in all major email clients and browsers for all types of devices.
  • Implemented best practices for email HTML coding to avoid email spam traps.
  • Developed the best lead scoring and nurture program plan to the clients.
  • Integrated Marketo forms with external websites and implementation.
  • Provided and ensured best-detailed reports to the clients about the programs and campaigns.
  • Integrated SFDC, webinar tools such as Goto meeting, ON24, Webex and Marketo and ensured their proper syncing.

Education

Bachelor of Engineering, Computer Science & Engineering

Mahendra Institute of Technology, Anna University

January 2008 - December 2012 (5 years 11 months)

  • Earned CGPA of 7.39/10