Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Kate Kuilman

Paid Social

Kate Kuilman

Paid media specialist for iProspect and Titan Digital.

A pay-per-click expert with over 5 years in the industry, Kate Kuilman has extensive media and communications experience in social media advertising and search engine marketing (SEM). She has crafted pay-per-click (PPC) campaigns and executed paid search, display and social advertising strategies, as well as improved and utilized media campaign efficiencies to increase conversions across multiple B2C and B2B brands using her skills in digital strategy, Google AdWords, Facebook, Instagram, Twitter and Youtube advertising.

Digital Marketing
Google AdWords
Instagram Marketing
Twitter Marketing
Brand Strategist
Digital Strategist
E-Commerce Content Strategy
Facebook Ads
Paid Search
Paid Social
Youtube Ads
Search Engine Marketing
Pay-Per-Click
Kate Kuilman

Kate Kuilman

Paid media specialist for iProspect and Titan Digital.

Paid Social

Kate is Available for Projects

Work with Kate

Employment Highlights

Paid Media Specialist

Independent

March 2017 - Present (7 years 1 month)

PPC Campaign Manager

iProspect Cape Town

February 2016 - April 2017 (1 year 3 months)

PPC Specialist

Titan Digital

June 2015 - December 2015 (7 months)

Paid Media Analyst

R.O.I. Media

June 2013 - May 2015 (2 years)

Education Highlights

Bachelor of Arts, Honours in Brand Leadership and Brand Strategy

Vega Brand School

January 2012 - December 2013 (2 years)

Bachelor of Arts, Media and Sociology, Media Studies

University of Cape Town

January 2009 - December 2011 (3 years)

Resume

Paid Media Specialist

Independent

March 2017 - Present (7 years 1 month)

Kate has helped a range of clients reach new users and increase their e-commerce performance.

  • Was responsible for management of multiple digital marketing campaigns.
  • Worked with the digital marketing group and marketing teams to perform paid search, display and social advertising strategies.
  • Ran keyword research and management, ad copy and extension creation, campaign implementation, landing page performance analysis and campaign reporting.

PPC Campaign Manager

iProspect Cape Town

February 2016 - April 2017 (1 year 3 months)

She was in charge for pay-per-click (PPC) tasks including keyword research, audience targeting, paid search account set up and campaign build, bid management and strategy, day-to-day optimization and maintenance of campaigns, reporting to client and highlighting opportunities for campaign optimization.

  • Was responsible for media efficiencies, budget management of campaigns, build and optimize paid social campaign in Facebook, Instagram, Twitter and YouTube.
  • Created, developed and managed of effective PPC campaigns.
  • Communicated account performance, trends and areas of opportunity to client leads.
  • Worked alongside other key departments and delivered client satisfaction through results-driven campaigns.
  • Handled campaign reporting including analysis and recommendations.

PPC Specialist

Titan Digital

June 2015 - December 2015 (7 months)

As a PPC Specialist, Kate initiated and supported the development of PPC strategies.

  • Managed monthly and weekly campaign reporting, tracking and analysis.
  • Established landing page optimization to improve campaign performance in WordPress and Unbounce.
  • Created conversion tracking through AdWords & Analytics including event tracking.
  • Discovered new revenue opportunities including identifying up-sell possibilities.
  • Handled campaign monitoring, data analysis and optimization recommendations.
  • Was part of an agile team to manage the bigger more demanding clients.
  • Ran paid Facebook advertising strategies and optimizations.

Paid Media Analyst

R.O.I. Media

June 2013 - May 2015 (2 years)

Kate led Ad text creation and AdWords accounts and campaigns across search and display networks.

  • Was in charge for setting, measuring and achieving customer relevant KPIs compiling performance and management weekly and monthly reports.
  • Ran analysis, monitor and optimization of Adwords accounts and managed account budgets.
  • Was responsible for research and assisting in implementing effective PPC strategies.

Education

Bachelor of Arts, Honours in Brand Leadership and Brand Strategy

Vega Brand School

January 2012 - December 2013 (2 years)

Bachelor of Arts, Media and Sociology, Media Studies

University of Cape Town

January 2009 - December 2011 (3 years)