Kate Kuilman

Kate has helped a range of clients reach new users and increase their e-commerce performance.

• Was responsible for management of multiple digital marketing campaigns.
• Worked with the digital marketing group and marketing teams to perform paid search, display and social advertising strategies.
• Ran keyword research and management, ad copy and extension creation, campaign implementation, landing page performance analysis and campaign reporting.

She was in charge for pay-per-click (PPC) tasks including keyword research, audience targeting, paid search account set up and campaign build, bid management and strategy, day-to-day optimization and maintenance of campaigns, reporting to client and highlighting opportunities for campaign optimization.

• Was responsible for media efficiencies, budget management of campaigns, build and optimize paid social campaign in Facebook, Instagram, Twitter and YouTube.
• Created, developed and managed of effective PPC campaigns.
• Communicated account performance, trends and areas of opportunity to client leads.
• Worked alongside other key departments and delivered client satisfaction through results-driven campaigns.
• Handled campaign reporting including analysis and recommendations.

As a PPC Specialist, Kate initiated and supported the development of PPC strategies.

• Managed monthly and weekly campaign reporting, tracking and analysis.
• Established landing page optimization to improve campaign performance in WordPress and Unbounce.
• Created conversion tracking through AdWords & Analytics including event tracking.
• Discovered new revenue opportunities including identifying up-sell possibilities.
• Handled campaign monitoring, data analysis and optimization recommendations.
• Was part of an agile team to manage the bigger more demanding clients.
• Ran paid Facebook advertising strategies and optimizations.

Kate led Ad text creation and AdWords accounts and campaigns across search and display networks.

• Was in charge for setting, measuring and achieving customer relevant KPIs compiling performance and management weekly and monthly reports.
• Ran analysis, monitor and optimization of Adwords accounts and managed account budgets.
• Was responsible for research and assisting in implementing effective PPC strategies.