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Kathryn Collins

Kathryn Collins

Marketo Expert

Certified technical marketer specialized in marketing automation.

Kathryn Collins is a certified technical marketer with nearly ten years of marketing experience across lead and demand generation, marketing automation, digital transformation, and conversion optimization. As a Marketo certified expert, she has helped clients to implement and leverage marketing automation to build team efficiencies, drive customer engagement, and prove marketing ROI. At Squiz, she developed and expanded their Europe, Middle East, and Africa marketing automation proposition and acquired their largest new UK client. Her experience also includes creating marketing plans and developing program templates in Marketo.

Marketo
Marketing Strategy
Marketing Automation
Lead Generation
Demand Generation
Digital Transformation
Conversion Optimization
ROI Analysis
Marketing Strategy
Market Research
Social Media Marketing
Social & Digital Strategy
Business Development
Analytics
SEO
CRM
Digital Marketing
Strategic Planning
Kathryn Collins

Kathryn Collins

Certified technical marketer specialized in marketing automation.

Marketo Expert

Kathryn is Available for Projects

Work with Kathryn

Employment Highlights

Marketing Automation Consultant

Squiz

December 2018 - September 2019 (9 months)

Marketing Manager

CACI

January 2017 - December 2018 (1 year 11 months)

Senior Marketing Executive

CACI

May 2016 - January 2017 (8 months)

Marketing Executive

Pearson UK

November 2015 - May 2016 (6 months)

1 More Entries

Education Highlights

Bachelor of Commerce

University of Auckland

March 2009 - November 2012 (3 years 8 months)

Resume

Marketing Automation Consultant

Squiz

December 2018 - September 2019 (9 months)

  • Developed and expanded the Squiz EMEA marketing automation proposition, growing venue contribution over 3,500% in 10 months.
  • Acquired the largest UK new business client within the past 12 months, leading and delivering a custom Marketo implementation project, allowing the client to recognize value within 26 days of provision.
  • Implemented channel acquisition and lead generation strategies to grow client customer base, with end to end visibility of marketing contribution to revenue.
  • Established marketing strategies for clients to implement and leverage the power of marketing automation to build team efficiencies, drive customer engagement, and prove marketing ROI.
  • Managed technical implementations of marketing automation strategy, including developing complex custom system integrations and creating business processes to ensure the adoption, ongoing success, and proven ROI on client investment in marketing automation.
  • Created and ran workshops to provide relevant and personalized solutions for clients. Challenged preconceptions to produce innovative, but lean and efficient solutions from complex problems and business requirements.

Marketing Manager

CACI

January 2017 - December 2018 (1 year 11 months)

CACI is a UK consumer and market analysis company offering an unrivaled range of solutions and information systems.

  • Developed the marketing plan for the Location Planning Group with goals, objectives, strategies, and tactics to drive profitable business growth. Management of £113,000 marketing budget.
  • Increased event attendance by 130% and reduced event drop out rate by 50% by working closely with the business to develop targeted, automated communications and new customer acquisition tactics.
  • Created new business lead nurture campaigns, structured to ensure optimal send time for varying lead time zones, improving engagement by 20%. 
  • Established analytics dashboards to easily track performance of business unit webpages and effects of SEO strategy, leading to a 8% increase in organic traffic
  • Built rapport rapidly with key stakeholders across all business units and maintained trusted working relationships by consistently working to deadlines and ensuring regular communication

Senior Marketing Executive

CACI

May 2016 - January 2017 (8 months)

  • Managed marketing automation system like Marketo and other integrated business apps to support business objectives across a range of business units.
  • Trained marketing team in Marketo and other business apps, writing documentation to support training and business processes.
  • Developed program templates in Marketo, allowing the scalable and efficient creation of marketing campaigns, reducing campaign creation time by at least four hours.
  • Streamlined campaign reporting process by devising and implementing channel conversion tracking, enabling the marketing team to make more efficient marketing investments.
  • Implemented and maintained application documentation for use by the marketing team to ensure accuracy and consistency when campaigns go live, reducing time spent on retraining.
  • Established company wide Master Data Suppression list to improve email marketing deliverability rates and inbox placement, improving the Data Lab deliverability rate by nearly 10% YOY.

Marketing Executive

Pearson UK

November 2015 - May 2016 (6 months)

  • Implemented new web page wireframes for BTEC Nationals subject pages to accurately present a new proposition.
  • Developed automated system to be used by the wider team to allow messages and communication to be personalized by customer segment, without duplication of efforts.
  • Created a data strategy to allow the team to accurately track leads and their engagement across campaigns to improve decision making for future investments.
  • Coordinated marketing communications including PR, advertising, digital and social for BTEC National teaching events at five locations across the UK, with consistent messaging and branding.

NZ National Marketing Executive

Ray White

April 2015 - September 2015 (5 months)

  • Planned and adapted international campaigns and collateral to the NZ market to align with strategic goals and local strategy.
  • Managed national brand image and integrity across all 145 offices.
  • Launched the Make the Move recruitment campaign, including the management and maintenance of the project filming schedule, budgeting, and design of conjunctional print and online advertising.
  • Oversaw print media bookings across more than 15 publications, including negotiation of rates.
  • Implemented responsive email newsletter template to be used to communicate with over 3,000 staff, improving engagement by 10%.
  • Created and managed the brands’ content calendar for social media.
  • Researched and wrote three articles per week for the company blog. 
  • Handled multiple senior and C-Level stakeholders.

Education

Bachelor of Commerce, Marketing & Information Systems

University of Auckland

March 2009 - November 2012 (3 years 8 months)