Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Kayla Gonzales

Kayla Gonzales

Social Media Management Expert

Social media manager & strategist, event manager & web designer.

Kayla Gonzales is a social media manager specializing in social media strategy, content calendar production and management, content creation, community engagement and communication, promotion ad campaigns, lead generation, and social media monitoring. She has worked with B2B and B2C companies as well as clients within various sectors, such as lifestyle, travel, and nonprofits. Her skills also include event production and management, content marketing, web design, digital analytics, market research, and project coordination.

Social Media Management
Social Media Strategy
Content Calendar
Content Production
Content Planning
Social Media Content Creation
Community Engagement
Social Media Campaigns
Social Media Analytics
Social Media Monitoring
B2B Marketing
B2C Marketing
Event Production
Event Management
Web Design
Graphic Design
Content Marketing
Digital Analytics
Marketing Research
Digital Marketing
Social Media Audits
Kayla Gonzales

Kayla Gonzales

Social media manager & strategist, event manager & web designer.

Social Media Management Expert

Kayla is Available for Projects

Work with Kayla

Employment Highlights

Social Media Manager & Project Coordinator

Independent

September 2016 - Present (5 years 1 month)

Full-service Marketing Specialist

Independent

April 2019 - Present (2 years 6 months)

Project Coordinator

Texas International Wine Competition

July 2018 - February 2019 (7 months)

Digital Media Marketing Strategist

Kevin York Communications

October 2015 - January 2017 (1 year 3 months)

Education Highlights

BA in Journalism, Media Studies

San Diego State University

September 2013 - June 2015 (1 year 9 months)

Portfolio

Untitled Content

Untitled Content

Resume

Social Media Manager & Project Coordinator

Independent

September 2016 - Present (5 years 1 month)

  • Provided social media management services, including social media strategy, content calendar production and management, content creation, community engagement and communication, promotion ad campaigns, lead generation, and social media monitoring. 
  • Worked with B2B and B2C companies as well as clients within various sectors, such as lifestyle, travel, and nonprofits.

Full-service Marketing Specialist

Independent

April 2019 - Present (2 years 6 months)

  • Developed client strategy and content for social media channels, email campaigns, blog pages, and website interface (overall 50% content output and 30% audience engagement increase).
  • Led the development via connection of social media ad strategy, website content strategy and CRM platforms.
  • Managed community maintenance and relationship building, including current clients, client leads, vendors, and partners, via all marketing platforms.
  • Provided corporate networking event production and event marketing to increase client awareness, community relationship building and lead conversion.

Project Coordinator

Texas International Wine Competition

July 2018 - February 2019 (7 months)

Texas International Wine Competition helps raise awareness of Texas wines while raising money for charity.

  • Created sponsorship strategy and marketing plan which garnered 80% of funds necessary through corporate/personal sponsorships and event sales for the 2018 competition season.
  • Developed marketing material which acquired a 20% increase of new and returning winemakers and wineries to enter into the 2018 competition season.
  • Managed and executed social media and media relations strategy with a 75% increase in content output and 30% increase in community engagement.
  • Led organization and strategy that efficiently and effectively produced the 2018 TXIWC including transportation and lodging logistics, venue design and setup, vendor and event contacts relationship management, and the 2018 volunteer program.

Digital Media Marketing Strategist

Kevin York Communications

October 2015 - January 2017 (1 year 3 months)

Kevin York Communications provides strategic content, social media, digital marketing, and public relations services.

  • Provided communication services with an average of 30% yearly engagement performance increase for agency clients, including social media strategy, management and execution with monthly analytic reporting; content marketing strategy, writing and management such as blogs, press releases, and multimedia; public relations strategy and management; and large scale conference preparations including pre/real-time/post event marketing.
  • Interfaced with client teams on a weekly basis to plan and execute programs, creative ideas, and deliverables.
  • Managed the KYC social media program with a 40% yearly engagement increase, aided in lead and new business generation with a 25% yearly increase, developed content marketing material and aided in company rebranding (new website, graphics, written content, purpose and profile).

Education

BA in Journalism, Media Studies

San Diego State University

September 2013 - June 2015 (1 year 9 months)

Minor in International Studies.