Keith Gradowski

• Worked with clients to create and implement social media and digital strategies. Services include content creation and curation; influencer strategy, outreach and management; paid social ad management; community management; and reporting and analytics.
• Clients: Avalon Hotel, Nobu Hotel, Roll & Hill, The Hollywood Roosevelt, Pendry hotel, Solviva, San Francisco Proper Hotel, and Two Bunch Palms, among others.

Proper Hospitality designs, brands, and operates high-end lifestyle hospitality experiences under the Proper, Avalon, and June brands.

• Developed, managed, and executed an on-going social media strategy for 18 profiles, including brand owned social channels, Avalon Hotels and Proper Hotels & Residences, as well as launched individual food and beverage outlet profiles at each property across Instagram and Facebook, working directly with interior designer, Kelly Wearstler.
• Provided community management and storytelling for each individual profile while identifying the brand’s voice and identity, leading the daily conversation between past, present, and future guests.
• Increased the brand Instagram accounts followers by over 350% as well as Instagram verification.
• Supported the sales and marketing teams as well as ownership on campaign initiatives at the corporate and property level across all digital channels, outlets, and offerings.
• Developed and executed paid social ad campaigns on both Facebook and Instagram around key event periods and hotel promotions on a consistent basis, using custom audiences and paid social best practices based on allocated budgets per property – $2,000 per month in spend resulting in an average of a 50% increase in hotel bookings.
• Created and managed pay-per-click campaigns within Google and Bing systems, including remarketing ad campaigns, to help increase online bookings and revenue – $11,000 per month in spend resulting in an average of over $100,000 per month in revenue.
• Managed influencer and blogger partnership outreach around key brand initiatives to drive awareness and move the needle socially.
• Worked in tandem with PR teams to amplify recent press on social and future potential opportunities with known publications and media outlets.
• Managed analytics via Sprout Social, developing core social media KPIs and a plan to achieve them.

Purple PR is a global agency for luxury brands and innovation.

• Created and managed the implementation of the digital strategy for luxury lifestyle clients including Ian Schrager’s PUBLIC Hotels, EDITION Hotels, Nobu Ryokan Malibu, SIXTY Hotels, Pendry Hotels, The Hollywood Roosevelt Hotel, Two Bunch Palms Hotel, and Roll & Hill, while coordinating with stakeholders to ensure its effectiveness and encouraging adoption of relevant social media techniques into their culture and into all their products and services.
• Helped launch and grow the digital division within the agency in NY and LA, managing two direct reports, a community manager and junior digital strategist.
• Ensured integration of digital content plan within overall marketing goals and KPIs, working collaboratively with relevant marketing team members in London, New York, Los Angeles, and external content makers and photographers.
• Managed and executed paid and unpaid global influencer and blogger seeding and activations across industry verticals.
• Created and managed paid Facebook and Instagram ad campaigns, over $100,000 per month in spend.
• Identified organic growth opportunities and worked with team to bring them to fruition during key event periods, including New York Fashion Week, Coachella, Frieze Art Fair, and Art Basel Miami.
• Demonstrated thought leadership within client’s digital execution efforts.
• Provided weekly insights gained from social media monitoring and optimization to help evolve client’s strategies.
• Monitored trends in emerging digital and social media tools and applications.

• Oversaw Bing Search campaigns for over 25 advertisers within the travel, fashion, retail, and consumer goods verticals, including both agencies and direct clients with over $3 million in monthly spend.
• Created and managed complete Search, Remarketing, and Shopping Ad campaigns, compiling weekly and monthly analysis on campaign results, while identifying competitor trends to help exceed client goals.
• Drove performance improvement initiatives and campaign strategies, managing the delivery of their KPIs while increasing their ROI and providing industry insights that highlight significant trends in Search.
• Managed advertisers technical support requests, providing continuous and timely updates until resolution of issues.
• Reviewed Bing Search ads for keyword and landing page relevancy and usage issues, content analysis, quality, and trademark policy issues to maintain a positive Bing Ads customer experience.
• Managed one direct report, account coordinator, leading their training and team growth.

• Provided community management for The Standard hotel’s social media platforms, including Facebook, Twitter, Pinterest, and Instagram feeds, while increasing the overall reach of followers and likes for the brand.
• Created and implemented engaging social programs and strategies to increase The Standard’s brand awareness.
• Optimized and managed paid search ad campaigns across Google and Bing, $10,000 per month in spend.
• Maintained a monthly content calendar, promoting new products, special events, and brand initiatives.
• Managed hotel content on all online travel agencies, including Expedia, Booking.com, Jetsetter, Tablet Hotels, Mr.& Mrs. Smith, and Synxis extranets.
• Built and maintained relationships with industry partnerships, including Vogue, W Magazine, V Magazine, Purple Magazine, Paper Magazine, and other top branded publications.