KBFA is an award-winning full-service fine art consulting company that deals extensively with the art, design, and architectural communities both domestically and internationally.&nbsp;<ul><li>Provided cross-platform B2B and B2C digital marketing strategy targeting interior designers and architects in the hospitality, healthcare, corporate, and residential verticals.</li><li>Created and implemented digital marketing campaigns, including new website launch, CRO, SEO, social media, email marketing, content marketing, landing page development, A/B testing, and digital advertising campaigns. Reported and analyzed cross-channel campaign performance against goals.</li><li>Built social media presence, increased engagement and following.</li><li>Provided Salesforce and Pardot CRM management.</li><li>Interviewed and managed team of social media managers, developers, and content writers to execute above campaigns.</li><li>Planned and executed print advertising campaigns in major publications. Planned and promoted national and international trade shows and conferences.</li><li>Produced video and photo shoots for major hospitality, healthcare, and corporate spaces.</li></ul>

Marketing Manager & Digital Marketing Consultant

GovEvents is an online resource for government events worldwide.&nbsp;<ul><li>Developed B2G (government) paid lead generation campaign strategy for Carahsoft, the leading provider of government IT solutions via their advertising partner, GovEvents.com. </li><li>Performed complete audit and strategic planning for organic and paid social media campaigns.</li><li>Provided buyer persona and top of funnel content research and development.</li><li>Managed Google, LinkedIn, and Facebook paid campaign strategy and execution exceeding client’s goal of qualified leads. Landing page CRO strategy, development, and A/B testing. </li><li>Strategized full website relaunch for GovEvents and new unannounced business venture (in development).</li></ul>

Digital Marketing Strategist

MistNet develops security threat detection and prevention technologies that helps minimize exposure to serious cyber risks.<ul><li>Created B2B digital marketing strategy for the debut of CyberMist multi-entity threat detection and response platform in conjunction with the closing of their Series A funding round.</li><li>Managed website UX, content and conversion rate optimization strategy and implementation.</li><li>Provided SEO competitive research, optimization strategy, and implementation.</li><li>Developed buyer persona and top of funnel content.</li><li>Created and implemented HubSpot email nurture strategy.</li><li>Implemented Google and LinkedIn paid campaign strategy as well as organic social media strategy.</li></ul>

EVXO creates organic vegan makeup available, specializing in ethical, cruelty-free cosmetics.<ul><li>Developed B2C e-commerce digital marketing strategy for vegan cosmetics line targeting millennials with the goal of reducing dependence on Amazon as a sales channel.</li><li>Created and implemented Google Ads campaign strategy, including landing page strategy and A/B testing, resulting in increasing conversion rate by 240% in a six month period, delivering ROI through cosmetics sales.</li><li>Built Shopify website UX, content, and conversion rate optimization strategy.</li><li>Performed SEO competitive research, optimization strategy, and implementation, resulting in ROI from cosmetics sales through SEO. Also built MailChimp email nurture strategy.</li><li>Reported and analyzed cross-channel campaign performance against goals.</li></ul>

ROI Online specializes in internet marketing, inbound marketing, content management, branding, social media, SEO, and design.<ul><li>Developed inbound marketing strategy for the agency and its clients; created marketing strategy as a scalable product for the agency.</li><li>Created a process for executing strategy and client reporting.</li><li>Conducted website audits, competitor research, UX assessments, and CRO strategy for agency and its clients.</li><li>Interfaced with clients, agency executives, and direct internal team of content writers, developers, project managers and social media managers.</li><li>Managed product development for agency HubSpot website and inbound marketing packages.</li></ul>

Digital Marketing Consultant

Kelsi Schmiedeke

English (British)

Kelsi Schmiedeke is a digital marketing strategist helping B2B, B2C, and B2G businesses drive growth, scale-up, and attain ROI through expertly targeted and optimized campaigns over the past ten years. She provides digital marketing strategy across all major channels, including SEO, content marketing, social media management, paid search and social media advertising, marketing automation, as well as campaign analysis and reporting. Her past clients include GovEvents, MistNet, EVXO Cosmetics, and ROI Online.

Kelsi Schmiedeke

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