<ul><li>Awarded the Lee Kuan Yew Gold Medal - Top Student in Cohort.</li></ul>

<ul><li>Obtained IDA Gold Medal - Top Student in Cohort.</li></ul>

ThinkSocial Asia is a Singaporean marketing technology start-up focused on Asia. ThinkSocial Asia specializes in delivering digital solutions and consultancy to brands to help them achieve their business goals based on Asian consumer insights and regional success stories.<ul><li>Delivered consulting services to clients based on Asian consumer insights, regional trends, and success stories.</li><li>Curated conversations and generate discussions around the latest stories and trending topics in the Asian World of Social.</li><li>Managed social campaigns and delivered actionable insights for large consumer brands such as Singtel, Telkomsel, Prudential, Cartier, Montblanc, Volvo, Lux, Panasonic, HTC, Mediacorp, and McDonald's.</li></ul>

Founder & Head of Digital

Socialbakers is a global AI-powered social media marketing company offering a marketing SaaS platform called the Socialbakers Suite.<ul><li>Developed and maintained excellent client relationships, so clients renew their current agreement with Socialbakers and derive more value by using more of the current purchased product, and another product from the Socialbakers platform.</li><li>Tripled the recurring revenue from two key SMB clients within one year of being assigned these client accounts.</li><li>Exceeded customer retention and revenue growth sales targets by devising scalable sales strategies for increasing client adoption and upselling/cross-selling new products.</li><li>Drove customer success in their social media marketing efforts by conducting social strategy and training workshops to communicate commercial and engagement opportunities across the leading social platforms to client teams.</li></ul>

SMB Account Management Lead for APAC

Amobee is an independent advertising platform that unifies all advertising channels, including TV, programmatic, and social.<ul><li>Served as the paid social lead for strategic client accounts.</li><li>Smashed performance on a USD10,000 FB POC campaign which influenced clients’ decision to shift their multimillion-dollar annual social ad budget to the Amobee self-serve platform, generating a new revenue stream as a result.</li><li>Managed and met a multimillion-dollar&nbsp;quarterly sales target by upselling on high-performing campaigns and troubleshooting issues that affect campaign delivery.</li><li>Developed and executed Amobee's social strategy and operations to ensure growth and achievement of regional business objectives.</li><li>Led a team of campaign managers to ensure paid social campaigns are deployed with 100% accuracy and delivered to meet client objectives and KPIs.</li><li>Trained the paid-social team and clients in the intricacies of paid social via the preparation and delivery of Social 101 workshops and monthly social newsletters.</li><li>Devised strategic recommendations on how sales and campaign performances can be optimized and enhanced by analyzing media plans and campaign data.</li></ul>

Social Media Lead, Asia

<ul><li>Performed digital asset audits and identified strategic improvements for social media strategies by leveraging social listening and other reporting tools, including Digimind, Sprinkler, Brandwatch, Facebook Business Manager, and Google AdWords.</li><li>Conducted market research and delivered rich insights to account teams and clients on ways to make clients’ digital efforts more ROI-driven and aligned with what resonates with target audiences.</li><li>Offered periodic updates to account teams on latest advertising opportunities to enable them to strengthen new business pitches as well as to upsell social media to existing clients.</li><li>Identified upsell opportunities across assigned accounts and partnered with account directors and managers to drive incremental revenue.</li></ul>

Digital Insights & Planning Associate, APAC

<ul><li>Generated insights on the impact of Chinese online fashion SMBs’ social media marketing strategies on consumer engagement and sales performance through quantitative methods including regression analysis that performed on data extracted from social media and e-commerce platforms.</li><li>Built automation scripts to ingest and stitch digital engagement and sales data from social and e-commerce platforms.</li><li>Conducted surveys and interviews with customers and owners of SMBs to better understand consumer and advertiser behaviours.</li><li>Analysed the collected data using quantitative procedures.</li></ul>

Data Scientist for Digital Marketing

Shared a guide to optimizing your social media marketing framework.

Guide to Social Media Optimization

Kishan S

Brands today need to be proactive in monitoring social chatter. Knowing what your consumers are saying about your product will give you an insight on trends and future needs that will help you stay ahead of the curve. The question is how do you go about it? This case-supported presentation will share with you how you can monitor social chatter around user and brand conversations, glean some valuable insights and plan your e-commerce product mix.

Social Listening Strategy Deck

Invited by Google to conduct a live YouTube broadcast for 200+ regional marketers on the motivations, applications and benefits in using Data Studio for reporting needs.

Data Studio Training Webinar

Q&A: Kishan S. - 'It is Important to Embrace Innovative Approaches to Combat Ad Fatigue'

Shared a 5-step framework for optimizing social media performance and workflows using data so as to influence better ROI.

Keynote Speaker at Social Media Innovation Conference 2018

Created content for Socialbakers, providing five key steps to optimize social media marketing.

Social Media Optimization: 5 Strategy Tips to Follow

Discussed the importance of understanding the implications and costs involved, marketers will then be able to value the importance of using objective data of users who have engaged with their brand pages.

What’s the Cost of Not Knowing Your Audience?

Exceeded customer retention and revenue growth sales targets by devising scalable sales strategies for Socialbakers, increasing client adoption and upselling/cross-selling new products.

Social Media Analytics, Competitive Insights, and Predictive Intelligence

Talked about why brands today need to be proactive in monitoring social chatter and knowing what consumers are saying about product will give an insight on trends and future needs that will help companies stay ahead of the curve.

Keynote Speaker at BrandFest 2019

Had a Podcast interview with eFM Radio discussing social media trends, challenging and success stores in Asia.

Podcast Interview with eFM Radio

Conducted an agency-wide Masterclass at Rice Communications on how social listening can be used in a meaningful manner for marketing activation, product innovation, customer segmentation as well as to avoid full blown PR crises.

Social Media Listening Masterclass for Rice Communications

English (British)

Kishan is a Singaporean digital marketing enthusiast currently managing a local start-up specializing in delivering digital solutions and services for Asian marketers and consumers.

In the past decade, Kishan has acquired a unique blend of skills and experiences in coding, marketing and data analytics. He has also been awarded the Lee Kuan Yew and IDA Gold Medals in addition to the Amobee All-Star Award for achievements in the technology and marketing domains.

Having graduated as a full stack web developer, Kishan started off his career as a data scientist at NUS, leading ground-breaking research on social commerce. he then pursued opportunities to experience "organized chaos" first-hand at agencies where he built digital teams from scratch and delivered industry-leading campaign performance+insights for leading consumer brands including Singtel, Telkomsel, Prudential, Cartier, Montblanc, Volvo, Lux, Samsung, Panasonic, HTC, Mediacorp and McDonalds.

Outside work, Kishan channels his passion in marketing technology by delivering keynotes at conferences, conducting masterclasses and training workshops for digital teams and collaborating on digital transformation projects with leading regional brands.

Kishan S

Employment Highlights

Education Highlights

Portfolio

Guide to Social Media Optimization

Social Listening Strategy Deck

Data Studio Training Webinar

Q&A: Kishan S. - 'It is Important to Embrace Innovative Approaches to Combat Ad Fatigue'

Keynote Speaker at Social Media Innovation Conference 2018

Social Media Optimization: 5 Strategy Tips to Follow

Guide to Social Media Optimization

Social Listening Strategy Deck

Data Studio Training Webinar

Q&A: Kishan S. - 'It is Important to Embrace Innovative Approaches to Combat Ad Fatigue'

Keynote Speaker at Social Media Innovation Conference 2018

Social Media Optimization: 5 Strategy Tips to Follow