<ul><li>Provided experienced assistance with strategic, high-level, market research tasks for both vendor- and client-side research teams.</li><li>Developed questionnaires and qual discussion guides, ran data analyses, generated actionable key findings, created client-appropriate deliverables, polished reports to be more executive-friendly, and helped with business-to-business sales materials.</li></ul>

Market Research Consultant

<ul><li>Provided experienced assistance with strategic, high-level, market research tasks for both vendor- and client-side research teams.</li><li>Delivered market-contextual analysis for theatrical films in top international territories.</li><li>Shared brand, tracking, and creative testing assessments with marketing heads and suggested campaign approaches and improvements.</li><li>Recommended research strategy for upcoming titles while adhering to budgetary restrictions.</li><li>Synthesized key findings for each title into a set of marketing ‘rules’ to be used in presentation to executives and filmmakers.</li><li>Uncovered potential pitfalls for key titles and helped to tailor regional marketing campaigns that skirted those issues.</li><li>Called attention to titles’ flagging momentum in the marketplace so that the media campaign could be adjusted.</li><li>Trained inexperienced new hire successfully in the basic tenets of entertainment research.</li></ul>

Director for International Market Research

<ul><li>Interfaced with marketing, content, and product teams to evaluate and meet their research needs.</li><li>Recommended specific approaches to address key business objectives while adhering to budget.</li><li>Issued RFPs, managed research vendors, and shepherded all stages of the research process to ensure relevance and quality. For smaller projects, ran all aspects—from questionnaire design to report generation—internally.</li><li>Evangelized key findings throughout the organization via presentations and discussions.</li><li>Spearheaded research in brand tracking, customer satisfaction tracking, user segmentation, content strategy, and original series positioning and development.</li><li>Revamped existing research processes to improve usefulness and trackability of results.</li><li>Coordinated with the customer service department to combine subscriber satisfaction data and monitor improvements.</li></ul>

Consumer Insights Research Manager

<p>Vital Findings is a market research company in the United States specializing in quantitative research, qualitative research, design research, advanced analytics, and data visualization.</p><ul><li>Led teams of analysts in designing and conducting both quantitative and qualitative consumer research projects, including customer segmentation, attitude and usage surveys, intent-to-purchase studies, creative testing, concept testing, focus groups, and ethnography.</li><li>Collaborated in team brainstorming sessions to produce meaningful, data-driven insights.</li><li>Multi-tasked effectively to direct multiple projects simultaneously.</li><li>Managed and supported both client and vendor relationships and developed proposals for new clients.</li><li>Created and maintained timelines and budgets for each project.</li><li>Oversaw training and careers for direct reports.</li><li>Worked for big clients including Warner Bros., Sony Pictures, Summit Entertainment, Lions Gate Entertainment, LG, and Logitech.</li><li>Regarded as a company expert on entertainment industry trends and responsible for overseeing all related projects.</li><li>Managed training for junior analysts in data analysis and report writing.</li><li>Started as a Senior Analyst; promoted to reach Manager level.</li></ul>

Manager, Consultant & Strategist

<p>Interpret is a consumer market research and consulting firm focused on the intersection of traditional and new media.</p><ul><li>Managed online market research surveys on diverse topics in the home entertainment and digital media arena, including intent-to-purchase studies, creative testing, postmortems, and competitor analyses.</li><li>Ensured output quality by maintaining strong attention to detail.</li><li>Evaluated quantitative data to produce insightful and actionable analysis.</li><li>Handled and supported both client and vendor relationships and developed proposals for new clients.</li><li>Monitored project budgets to ensure cost-effectiveness.</li><li>Worked for big clients including Warner Bros., Sony Pictures, Summit Entertainment, Fox Theatrical, LG, and Yahoo.</li><li>Produced insightful syndicated ‘white paper’ reports on topics such as streaming TV and theatrical release windows.</li><li>Oversaw the creation of a norms database across similar studies to provide a standard metric for comparison to new data.</li><li>Started as an Assistant Analyst; promoted twice to reach Senior Analyst level.</li></ul>

Senior Research Analyst

Managed online market research surveys on diverse topics in the home entertainment and digital media arena, for Interpret, a consumer market research and consulting firm focused on the intersection of traditional and new media.

What's the Next Big Thing?

Kristin Knox

Led teams of analysts in designing and conducting both quantitative and qualitative consumer research projects for Vital Findings, a market research company in the US.

Innovative Market Research Design and Strategy

Spearheaded research in brand tracking, customer satisfaction tracking, user segmentation, content strategy, and original series positioning and development for Hulu, an online streaming service offering live and on-demand TV and movies.

Stream TV and Movies Live and Online

Worked as the director of international market research for an American film studio based in Hollywood, California, providing market-contextual analysis for theatrical films in top international territories.

Paramount Pictures

English (American)

Kristin Knox is a market researcher with 12 years of experience in strategic, high-level market research tasks for both vendor and client-side research teams. She has strong expertise in developing questionnaires and qual discussion guides, data analyses, actionable key findings, client-appropriate deliverables, and business-to-business sales materials. As a director of international market research at Paramount Pictures, she has provided market-contextual analysis for theatrical films in top international territories. Kristin has also worked for various global clients across the entertainment industry, including Warner Bros., Sony Pictures, Summit Entertainment, and Lions Gate Entertainment.

Kristin Knox

Employment Highlights

Education Highlights

Portfolio

What's the Next Big Thing?

Innovative Market Research Design and Strategy

Stream TV and Movies Live and Online

Paramount Pictures

What's the Next Big Thing?

Innovative Market Research Design and Strategy

Stream TV and Movies Live and Online

Paramount Pictures