Lachlan Wells

I consult for small to large clients, most notably on Local SEO strategies. I also provide technical SEO audits and collaborate with Developers on projects involving site migration and international targeting. Working with marketing teams I can provide advice on site structure and content optimisation, as well as link building strategies. Platforms I have experience in include:

• Google My Business

• Search Console

• Merchant Center

• Google Ads

• Facebook Business Manager

• Amazon Seller Central

High Voltage is a decentralised SEO agency with a strong focus on on-page optimisation. I enhanced their Local SEO service offering by developing new tasks and procedures for all staff members. This included processes to optimise GMB and citations, as well as tracking/reporting local results and fighting spam, which allowed them to retain more clients that focused on local.

I managed the day-to-day SEO campaigns of approximately 15 clients, consulting on major projects such as domain migrations on multi-language sites, and preparing GMB optimisation plans for insurance businesses with several hundred locations.

MedAngel is a digital health company with the mission of patient empowerment. 

• Managed SEM campaigns on Facebook, Google Ads, and Amazon.
• Provided on-page and off-page SEO services, as well as content writing.

Optimising is a digital marketing agency that specializes in SEO and PPC campaigns for small and large B2C and B2B businesses across Australia.

• Enabled more than 100 businesses to improve their organic search visibility and convert more online visitors into customers.
• Helped to transition the agency from a high client volume, low margin business, to one with fewer clients per account manager and more customized services.
• Participated in the hiring and mentoring of new employees. 
• Devised content marketing strategies to earn organic backlinks from relevant websites, with respect to Google's search quality guidelines.
• Optimized the page structure of a client's website and wrote new content, meta descriptions and adding schema markup to improve search visibility and conversion rates.
• Analyzed site performance using tools such as Google Analytics, Search Console, Screaming Frog, Moz, Keyword Explorer, Ahrefs, SEMrush and own keyword monitoring tool developed in-house. Other tools used for conversion optimization and productivity include Google Tag Manager, Data Studio, Hotjar, Slack, and Asana.
• Provided technical recommendations to improve pagespeed and site security and worked with developers to implement these changes.
• Managed local SEO by optimizing Google My Business profiles, NAP citations and developed local backlinks.
• Advised on international SEO strategies for clients wanting to target multiple regions and languages.
• Wrote articles about SEO trends for industry publications to improve the search visibility of the agency and attract new clients.
• Spoke at industry events such as The Small Business Festival of Victoria to educate business owners about SEO.

Linear Architectural Systems is a Perth-based distributor, manufacturer, and installer of innovative building products, including Hebel autoclaved aerated concrete products.

• Helped to establish a new brand identity, which included the development of a new website and CMS.
• Performed copywriting and producing marketing collateral.

The Brand Agency is a full service, integrated communications company with offices in Perth, Melbourne, and Auckland.

• Created a new business unit that specialized in employer branding and real estate communications.
• Managed recruitment and real estate advertising campaigns for over 30 clients, including fast food restaurant Red Rooster, global property manager Jones Lang LaSalle, and gold miner Newmont.