I consult for small to large clients, most notably on Local SEO strategies. I also provide technical SEO audits and collaborate with Developers on projects involving site migration and international targeting. Working with marketing teams I can provide advice on site structure and content optimisation, as well as link building strategies. Platforms I have experience in include: • Google My Business• Search Console• Merchant Center• Google Ads• Facebook Business Manager• Amazon Seller Central

SEO Consultant

High Voltage is a decentralised SEO agency with a strong focus on on-page optimisation. I enhanced their Local SEO service offering by developing new tasks and procedures for all staff members. This included processes to optimise GMB and citations, as well as tracking/reporting local results and fighting spam, which allowed them to retain more clients that focused on local. I managed the day-to-day SEO campaigns of approximately 15 clients, consulting on major projects such as domain migrations on multi-language sites, and preparing GMB optimisation plans for insurance businesses with several hundred locations.

Local SEO Consultant

MedAngel is a digital health company with the mission of patient empowerment.&nbsp;<ul><li>Managed SEM campaigns on Facebook, Google Ads, and Amazon. </li><li>Provided on-page and off-page SEO services, as well as content writing.</li></ul>

Growth Marketing Manager

Optimising is a digital marketing agency that specializes in SEO and PPC campaigns for small and large B2C and B2B businesses across Australia.<ul><li>Enabled more than 100 businesses to improve their organic search visibility and convert more online visitors into customers. </li><li>Helped to transition the agency from a high client volume, low margin business, to one with fewer clients per account manager and more customized services. </li><li>Participated in the hiring and mentoring of new employees.&nbsp;</li><li>Devised content marketing strategies to earn organic backlinks from relevant websites, with respect to Google's search quality guidelines.</li><li>Optimized the page structure of a client's website and wrote new content, meta descriptions and adding schema markup to improve search visibility and conversion rates.</li><li>Analyzed site performance using tools such as Google Analytics, Search Console, Screaming Frog, Moz, Keyword Explorer, Ahrefs, SEMrush and own keyword monitoring tool developed in-house. Other tools used for conversion optimization and productivity include Google Tag Manager, Data Studio, Hotjar, Slack, and Asana.</li><li>Provided technical recommendations to improve pagespeed and site security and worked with developers to implement these changes.</li><li>Managed local SEO by optimizing Google My Business profiles, NAP citations and developed local backlinks.</li><li>Advised on international SEO strategies for clients wanting to target multiple regions and languages.</li><li>Wrote articles about SEO trends for industry publications to improve the search visibility of the agency and attract new clients.</li><li>Spoke at industry events such as The Small Business Festival of Victoria to educate business owners about SEO.</li></ul>

SEO Specialist

Linear Architectural Systems is a Perth-based distributor, manufacturer, and installer of innovative building products, including Hebel autoclaved aerated concrete products.<ul><li>Helped to establish a new brand identity, which included the development of a new website and CMS.</li><li>Performed copywriting and producing marketing collateral.</li></ul>

Marketing Officer

The Brand Agency is a full service, integrated communications company with offices in Perth, Melbourne, and Auckland.<ul><li>Created a new business unit that specialized in employer branding and real estate communications.</li><li>Managed recruitment and real estate advertising campaigns for over 30 clients, including fast food restaurant Red Rooster, global property manager Jones Lang LaSalle, and gold miner Newmont.</li></ul>

Account Manager

Created a presentation that was given to small business owners at the 2015 Small Business Festival of Victoria.

Modern Link Building for SEO

Lachlan Wells

Contributed an article to a major marketing industry publication in Australia.

Four Strategies SEO Agencies Use to Supercharge Google My Business

English (British)

Lachlan Wells is an SEO and SEM specialist with experience helping many B2B and B2C businesses to improve their visibility on Google and convert more existing visitors into paying customers. His specialties include on-page optimization, local SEO, content writing, technical SEO, and link building strategies. He also has expertise in managing SEM campaigns using Google Ads, Facebook, and Amazon.

Lachlan Wells

Employment Highlights

Education Highlights

Portfolio

Modern Link Building for SEO

Four Strategies SEO Agencies Use to Supercharge Google My Business

Modern Link Building for SEO

Four Strategies SEO Agencies Use to Supercharge Google My Business