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Lee Drasin

Lee Drasin

E-Commerce Content Strategist

Digital marketer & e-commerce consultant from Belkin.

Lee Drasin is a marketing pioneer with digital and e-commerce expertise in content strategy, Facebook and Instagram marketing (campaign creation and optimization), Dynamic Creative Optimization (DCO) advertising, and website conversion. With decades of creative leadership as both client and vendor, he has developed marketing campaigns for global consumer brands, including Beachbody and Belkin. Lee has also worked as a creative director of worldwide theatrical marketing at Universal Pictures, crafting digital marketing campaigns for tent-pole films such as King Kong, The Fast and the Furious, The Mummy, American Pie, Dawn of the Dead, and Bridget Jones.

Content Strategy
Advertising
Digital Marketing
E-Commerce Content
E-Commerce Content Strategy
Creative Strategy
Creative Direction
Social & Digital Strategy
Facebook Marketing
Instagram Marketing
Campaign Design
Consumer Content
Film Production
Integrated Marketing Strategy
Social Media Marketing
Web Analytics
Conversion Optimization
Content Development
Digital Media
Search Engine Optimization
Search Engine Marketing (SEM)
Lee Drasin

Lee Drasin

Digital marketer & e-commerce consultant from Belkin.

E-Commerce Content Strategist

Lee is Available for Projects

Work with Lee

Employment Highlights

Digital Marketing & E-commerce Consultant

Independent

May 2018 - Present (2 years 10 months)

Senior Director of Creative Operations

Beachbody

April 2015 - April 2018 (3 years)

Digital Marketing Consultant

Independent

September 2013 - March 2015 (1 year 6 months)

Director of Interactive Marketing

Belkin

September 2011 - August 2013 (1 year 11 months)

3 More Entries

Education Highlights

Bachelor of Science

Emerson College

September 1992 - May 1996 (3 years 8 months)

Resume

Digital Marketing & E-commerce Consultant

Independent

May 2018 - Present (2 years 10 months)

  • Managed content strategy, editorial, Facebook/ Instagram marketing (campaign creation and optimization).
  • Handled Dynamic Creative Optimization (DCO), customer engagement, and conversion (UX/UI, content development, SEO, SEM, KPIs).

Senior Director of Creative Operations

Beachbody

April 2015 - April 2018 (3 years)

• Managed the day-to-day operations of Beachbody’s 55+ internal Creative Department inclusive of project management oversight for the copy writing and design teams, cross-functional leadership, and establishment of KPI’s emphasizing full accountability while enforcing individual responsibility.

• Processed innovation, strategic deployment of resources, removing traffic bottlenecks, and identification of efficiencies allowed the department to take on a historic 2,200 design and copy jobs in 2017 (up 10% YOY) despite a 43% decrease in overall team size.

• Effectively forecasted annual Labor and G&A budgets while improving budget tracking process for unprecedented accuracy; identified tens of thousands in cost-saving and reduction opportunities for a consistently balanced Creative budget despite deep cuts in funding.

• Brought maximum impact to the role by successfully refining brand marketing creative briefs, SOP’s, and project management protocols to keep pace with the business; improved intake SLA by faster than 50%.

• Coached project management team for optimal daily performance and efficiency, and mentored them for long-term development and personal growth leading to a record-number of promotions.

Digital Marketing Consultant

Independent

September 2013 - March 2015 (1 year 6 months)

He has provided marketing consultation and project management for:

  • Hulu originals marketing collateral (one sheets, outdoor, digital) and;
  • Beachbody (management of $1MM eCommerce portal redesign including creative, UX & wire-frame coordination; shepherding legal reviews; stakeholder alignment; and dev hand-off).

Director of Interactive Marketing

Belkin

September 2011 - August 2013 (1 year 11 months)

  • Handled $1.2B Consumer Products Company focusing on innovation in home technology.
  • Created the infrastructure for Belkin's Interactive Marketing Department with stewardship over creative direction, front-end design, back-end development, launch readiness, segment marketing, employee engagement, and project management in support of global product launches and market expansion.
  • Provided data-driven communication points to c-suite management via regular reporting.
  • Grew Belkin’s social media footprint across Facebook (+2,400%), Twitter (+900%), and Instagram via daily KPI measurement and optimization, editorial, promotions, and content strategy leading to a dramatic spike in brand affinity and repeat sales.
  • Produced front and back-end redesign of Belkin’s flagship site with expanded international reach; increased Belkin.com conversion by over 300% in partnership with Retail Marketing division.
  • Augmented outbound email communication by 700% while increasing the average open rate to above 15% and decreasing unsubscribes to less then .5%.

Digital Media & Creative Strategy Director

Petrol Advertising

January 2008 - August 2011 (3 years 7 months)

• Co-created the digital, content-focused brand marketing division of this full-service agency which grew to be responsible for ~20% of the company’s annual revenue.

• Produced robust gaming, electronics, and film campaigns (content strategy, editorial, community building, brand sites, mobile apps, banners, social) for titles garnering tens of millions in retail profits.

• Concepted and produced acclaimed franchise campaigns including PlayStation, MSNBC programming, UFC, Batman Arkham Asylum, World of Warcraft, WWE, God of War, Red Faction, and Darksiders.

• Was responsible for content marketing strategy, proposal writing, pitching, execution, and analytics.

• Accountability for project timelines, scheduling, drafting budgets, burn rate, and 11 direct reports.

Digital Marketing Consultant

Independent

April 2006 - December 2007 (1 year 8 months)

  • Provided digital marketing consultation for 20th Century Fox, Signatures Network (acquired by Live Nation), etc.

Creative Director of Worldwide Theatrical Marketing

Universal Pictures

May 2000 - March 2006 (5 years 10 months)

• Co-created the online marketing department for the studio and produced global launch of 50+ online film campaigns grossing billions of dollars globally.

• Crafted trail-blazing digital campaigns for tent-pole films including King Kong, The Bourne Identity, Hulk, and franchises for The Fast & The Furious, The Mummy, American Pie, and Meet the Fockers.

• Developed sites, banners, email, social, co-branded content partnerships, influencer engagements, sweepstakes, localization (EMEA & APAC territories), and special projects with many industry-wide firsts.

• Responsible for content marketing strategy, cross-divisional collaboration, and setting data-driven KPI’s.

• Liaised with filmmakers, senior executives, home entertainment, vendors, and the MPAA.

• Led UniversalPictures.com redesign; shaped editorial approach; managed content & homepage strategy resulting in a sharp increase in unique visitors and page views; optimized UX based on consumer insights.

Education

Bachelor of Science, Mass Communications

Emerson College

September 1992 - May 1996 (3 years 8 months)