Lee Drasin

• Managed content strategy, editorial, Facebook/ Instagram marketing (campaign creation and optimization).
• Handled Dynamic Creative Optimization (DCO), customer engagement, and conversion (UX/UI, content development, SEO, SEM, KPIs).

• Managed the day-to-day operations of Beachbody’s 55+ internal Creative Department inclusive of project management oversight for the copy writing and design teams, cross-functional leadership, and establishment of KPI’s emphasizing full accountability while enforcing individual responsibility.
• Processed innovation, strategic deployment of resources, removing traffic bottlenecks, and identification of efficiencies allowed the department to take on a historic 2,200 design and copy jobs in 2017 (up 10% YOY) despite a 43% decrease in overall team size.
• Effectively forecasted annual Labor and G&A budgets while improving budget tracking process for unprecedented accuracy; identified tens of thousands in cost-saving and reduction opportunities for a consistently balanced Creative budget despite deep cuts in funding.
• Brought maximum impact to the role by successfully refining brand marketing creative briefs, SOP’s, and project management protocols to keep pace with the business; improved intake SLA by faster than 50%.
• Coached project management team for optimal daily performance and efficiency, and mentored them for long-term development and personal growth leading to a record-number of promotions.

He has provided marketing consultation and project management for:

• Hulu originals marketing collateral (one sheets, outdoor, digital) and;
• Beachbody (management of $1MM eCommerce portal redesign including creative, UX & wire-frame coordination; shepherding legal reviews; stakeholder alignment; and dev hand-off).

• Handled $1.2B consumer products company focusing on innovation in home technology.
• Created the infrastructure for Belkin's Interactive Marketing Department with stewardship over creative direction, front-end design, back-end development, launch readiness, segment marketing, employee engagement, and project management in support of global product launches and market expansion.
• Provided data-driven communication points to c-suite management via regular reporting.
• Grew Belkin’s social media footprint across Facebook (+2,400%), Twitter (+900%), and Instagram via daily KPI measurement and optimization, editorial, promotions, and content strategy leading to a dramatic spike in brand affinity and repeat sales.
• Produced front and back-end redesign of Belkin’s flagship site with expanded international reach; increased Belkin.com conversion by over 300% in partnership with Retail Marketing division.
• Augmented outbound email communication by 700% while increasing the average open rate to above 15% and decreasing unsubscribes to less then .5%.

• Co-created the digital, content-focused brand marketing division of this full-service agency which grew to be responsible for ~20% of the company’s annual revenue.

• Produced robust gaming, electronics, and film campaigns (content strategy, editorial, community building, brand sites, mobile apps, banners, social) for titles garnering tens of millions in retail profits.

• Concepted and produced acclaimed franchise campaigns including PlayStation, MSNBC programming, UFC, Batman Arkham Asylum, World of Warcraft, WWE, God of War, Red Faction, and Darksiders.

• Was responsible for content marketing strategy, proposal writing, pitching, execution, and analytics.

• Accountability for project timelines, scheduling, drafting budgets, burn rate, and 11 direct reports.

• Provided digital marketing consultation for 20th Century Fox, Signatures Network (acquired by Live Nation), etc.

• Co-created the online marketing department for the studio and produced global launch of 50+ online film campaigns grossing billions of dollars globally.

• Crafted trail-blazing digital campaigns for tent-pole films including King Kong, The Bourne Identity, Hulk, and franchises for The Fast & The Furious, The Mummy, American Pie, and Meet the Fockers.

• Developed sites, banners, email, social, co-branded content partnerships, influencer engagements, sweepstakes, localization (EMEA & APAC territories), and special projects with many industry-wide firsts.

• Responsible for content marketing strategy, cross-divisional collaboration, and setting data-driven KPI’s.

• Liaised with filmmakers, senior executives, home entertainment, vendors, and the MPAA.

• Led UniversalPictures.com redesign; shaped editorial approach; managed content & homepage strategy resulting in a sharp increase in unique visitors and page views; optimized UX based on consumer insights.