• Consulted on digital marketing and e-commerce content strategy.
• Created and optimized Facebook and Instagram marketing campaigns.
• Developed Dynamic Creative Optimization (DCO) advertising and website conversion, including UX/UI, content development, SEO, SEM, and KPIs.

Beachbody, a consumer products company, is a home of some popular in-home fitness and weight loss products, including P90X®, Insanity®, FOCUS T25®, and Shakeology®.

• Managed the day-to-day operations of Beachbody’s over 55 internal creative departments inclusive of project management for copywriting, design, merchandising, and printed collateral; resourcing, process innovation, and team leadership are attributes of this collaborative role.
• Oversaw strategic deployment of resources and identification of efficiencies that allowed the department to take on a historic 2,200 design and copy jobs in 2017 (up 10% YOY) despite a 43% decrease in overall team size.
• Estimated annual labor and G&A budgets effectively while improving budget tracking process for unprecedented accuracy; identified tens of thousands in cost-saving and reduction opportunities for a consistently balanced creative budget despite deep cuts in funding.
• Brought maximum impact to the role by successfully refining brand marketing creative briefs, SOP’s, and project management protocols to keep pace with the business; improved intake SLA by faster than 50%.
• Coached the project management team for optimal daily performance and efficiency, and mentored them for long-term development and personal growth leading to a record-number of promotions.

• Provided marketing consultation and project management for Hulu, including one-sheets, outdoor, and digital.
• Managed a project amounting $1M for Beachbody e-commerce portal redesign.

• Created the infrastructure for Belkin's interactive marketing department with stewardship over design, back-end development, launch readiness, segment marketing, and project management in support of global product launches and market expansion.
• Grew Belkin’s social media footprint across Facebook over 2,400%, Twitter over 900%, and Instagram via promotions and content strategy leading to a dramatic spike in brand affinity and repeat sales.
• Produced front and back-end redesign of Belkin’s flagship site with expanded international reach; increased Belkin.com conversion by over 300% in partnership with retail marketing division.
• Augmented outbound email communication by 700% while increasing the average open rate to above 15% and decreasing unsubscribes to less than .5%.

PETROL is an advertising company specializing in the youth-driven, 18-45 demographic, and has pioneered the iconic visuals and marketing strategies.

• Co-created the digital marketing division of PETROL which grew to be responsible for ~20% of the company’s annual revenue.
• Produced robust gaming, electronics, and film campaigns such as content marketing strategy, community building, brand websites, mobile apps, banners, social networking, for titles garnering tens of millions in retail profits.
• Conceptualized and produced acclaimed franchise campaigns, including PlayStation, MSNBC programming, UFC, Batman Arkham Asylum, World of Warcraft, WWE, God of War, Red Faction, and Darksiders.
• Developed content marketing strategy, proposal writing, pitching, execution, and analytics.
• Oversaw project timelines, scheduling, drafting budgets, burn rate, and 11 direct reports.

• Provided marketing consultation for 20th Century Fox and Signatures Network (acquired by Live Nation).
• Planned digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

• Co-created the online marketing department for the studio and produced global launch of over 50 online film campaigns grossing billions of dollars globally.
• Crafted trail-blazing digital marketing campaigns for tent-pole films, including King Kong, The 40-Year-Old Virgin, The Bourne Identity, 8 Mile, The Hulk, Cat in the Hat, Dawn of the Dead, E.T: 20th Anniversary, and franchises for The Fast and the Furious, The Mummy, American Pie, Bridget Jones, and Meet the Fockers.
• Developed sites, banners, email, social, co-branded content partnerships, influencer engagements, sweepstakes, localization (EMEA and APAC territories), and special projects with many industry-wide firsts.
• Managed content marketing strategy, cross-divisional collaboration, and setting data-driven KPIs.
• Liaised with filmmakers, senior executives, home entertainment, vendors, and the MPAA.
• Oversaw the Universal Pictures.com redesign; managed content and homepage strategy resulting in a dramatic increase in both unique visitors and page views and optimized UX based on consumer insights.