Work With High Performing Talents On Demand

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Liz Deranja

Liz Deranja

Communications Specialist

Previously from John Wiley & Sons.

Liz Deranja is a marketing and communications professional with over eight years' experience across various industries, including tech, health/wellness, travel, and real estate. She is highly proficient in brand strategy, copywriting, content creation, PR/communications management, digital marketing/advertising, social media, and email. At John Wiley & Sons, she directed the sales and marketing of textbooks, supplements, and educational software to administrators, groups, departments, and academic bookstores of higher-education institutions in metro Los Angeles.

Communications
Brand Strategy
Copywriting
Content Creation
Public Relations
Communications Management
Digital Marketing
Digital Advertising
Social Media Marketing
Email Marketing
Press Releases
Reputation Management
Journalism
Liz Deranja

Liz Deranja

Previously from John Wiley & Sons.

Communications Specialist

Liz is Available for Projects

Work with Liz

Employment Highlights

Marketing & Communications Consultant

Independent

May 2007 - Present (13 years 11 months)

Director of Marketing

Sidecar Health

December 2017 - Present (3 years 4 months)

Head of Corporate Marketing

Katch

January 2013 - December 2017 (4 years 11 months)

Editor

Katch

November 2012 - January 2013 (2 months)

2 More Entries

Education Highlights

B.A.

University of Rhode Island

September 2003 - May 2007 (3 years 8 months)

Resume

Marketing & Communications Consultant

Independent

May 2007 - Present (13 years 11 months)

  • Worked with various companies to produce content and advise on marketing and communication strategies across the technology, real estate, and travel industries.
  • Provided services in copywriting, brand development, content creation, communication management, email campaigns, and social media.

Director of Marketing

Sidecar Health

December 2017 - Present (3 years 4 months)

Sidecar Health creates personalized and affordable health insurance for individuals.

  • Helped start a company from the ground up as part of founding team of five employees.
  • Led all aspects of brand communication, including developing brand voice, positioning strategy, and content creation.
  • Developed and implemented customer success strategies around customer education, feedback, referrals, and testimonials.
  • Oversaw media strategy while working with public relations agencies to obtain placements in both local and mainstream media.
  • Developed and oversaw all company messaging including website content, educational videos, email campaigns, press releases, Op-Ed pieces, internal on-boarding decks, B2B marketing collateral, public relations pitches, and social media.
  • Developed People Ops strategies, including defining and implementing company culture, recruiting, and on-boarding new employees.
  • Hired and worked with agencies and freelancers to deliver on all media, communication, and marketing goals.
  • Supported the sales team with various content creation including broker training and marketing guides, presentations, brochures, advertisements, and other materials.
  • Conducted localization of website, marketing materials, and product messaging to target Spanish-speaking audiences.
  • Collaborated on pitch deck that landed Series A funding ($7 million).

Head of Corporate Marketing

Katch

January 2013 - December 2017 (4 years 11 months)

Katch is an advertising technology company specializing in real-time bidding platforms for direct response advertising.

  • Developed, planned, and executed on B2B and B2C marketing initiatives for white-label technology platform, as well as core brands, Healthplans.com and AutoInsurance.net.
  • Created whitepapers and media pitches using company data.
  • Effectively led the company through a rebranding process after determining appropriateness.
  • Oversaw website copy and content pertaining to sales collateral and quarterly company updates.
  • Managed all brand communication both internally and externally and collaborated on deck that contributed to eventual sale.
  • Project managed various initiatives, including search engine optimization for brand websites, and developing and implementing revenue optimization strategies for clients.

Editor

Katch

November 2012 - January 2013 (2 months)

Katch is an advertising technology company specializing in real-time bidding platforms for direct response advertising.

  • Prepared strategic online content for partnerships, namely Yahoo! Homes and Yahoo! Education, while working to meet revenue goals for clients.
  • Managed the editorial calendar and ensured timely publication.

Publisher's Representative

John Wiley & Sons

November 2010 - November 2012 (2 years)

  • Directed the sales and marketing of textbooks, supplements, and educational software to administrators, groups, departments, and academic bookstores of higher-education institutions in metro Los Angeles, touching over 50,000 instructors and 200,000 students.
  • Provided administrative and functional support to publishing manager.

Marketing Executive

Preferred Global Health

August 2007 - November 2010 (3 years 3 months)

Preferred Global Health is an international provider of critical illness management and insurance programs.

  • Spearheaded new marketing and sales initiatives that included repositioning of the brand and production of new marketing tools across international offices.
  • Managed communication with high-profile international clientele seeking U.S.-based medical treatment.

Education

B.A., Journalism/Political Science

University of Rhode Island

September 2003 - May 2007 (3 years 8 months)

  • Minor in leadership studies.
  • Assistant news editor at university newspaper.
  • Student Senate member (College of Communications representative).
  • Director of events and director of risk management at Alpha Phi Sorority.
  • Work-study program running administrative needs for psychology department.
  • Completed international relations program abroad at the Jagiellonian University in Krakow, Poland (one semester).