Liz Kennedy

• Developed content and social media strategy for FreshDirect and FoodKick.
• Led a team of copywriters, social media manager, and brand manager to inspire customers in real time thorough a strategy based on audience segments, brand positioning, and food trends.
• Re-imagined the FreshDirect brand to differentiate in a crowded market and oversaw rollout of first-ever brand book and style guide.
• Established FoodKick brand, including positioning, voice, photography, and social presence from market research and customer co-creation. FoodKick exceeded first-year customer acquisition goals by over 10% and revenue goals by over 26%.
• Launched and executed blog strategy with original content, photography, editorial franchises, content partnerships, and native advertising.
• Produced FreshDirect’s first-ever TV commercials and social media video series, resulting in over 12% traffic to site.
• Grew Instagram by over 7,000% YOY through content planning, custom photography, partnerships, and influencer campaigns.
• Oversaw partnership with Instagram celebrity to jointly launch White Girl Rosé with co-created content, resulting in over 1,000 new customers, over 500% traffic to site, and over 96% increase in Rosé sales YOY.
• Collaborated with acquisition marketing on paid social media strategy, digital acquisition, and email to ensure consumers were targeted with key messaging throughout the customer journey.
• Created custom content activations for shopper marketing, which drove 10 percent of company profit.
• Executed brand marketing strategy for new territory launch in Washington, D.C., including in-box communication, custom D.C. photography, local influencer campaigns, and brand partnerships. 

iVillage, a part of NBCUniversal, is online content-driven community for women, with over 30 million monthly visitors.

• Directed social media team in strategy and programming.
• Increased social referrals from Facebook 300% YOY by creating unique content and utilizing sponsored stories.
• Grew Pinterest followers by 9,100% YOY and became an exclusive launch partner for their API release.
• Socialized editorial franchises by creating activation programs resulting in a 14% increase in social shares YOY.
• Launched first-ever social ad campaign for NBC News Digital with target.

Martha Stewart Living Omnimedia (MSLO) is a diversified media and merchandising company owned by Marquee Brands LLC.

• Managed social media strategy and programming across all MSLO brands and Martha Stewart’s personal brand, including the launch of Pinterest and Instagram.
• Fulfilled editorial, ad sales, and merchandising needs by executing innovative social media campaigns, including Pinterest contests, like-gated Facebook apps, social scavenger hunts, and celebrity Twitter chats.

• Maintained core video functions such as producing, filming, editing, and managing video partnerships.
• Created original and repackaged health and lifestyle content for ReadersDigest.com.
• Led and implemented social media launch strategy for Facebook and Twitter.