<ul><li>Created strategic digital and social media content solutions for large corporations and small startups. </li><li>Energized brands through creative brand marketing that stands out and differentiates. </li><li>Worked as a thought leader and partner in e-commerce content integration.&nbsp;</li><li>Clients: Fisher-Price, Barbie, Indagare, Hint Water, Motherly, NBC/Bravo, Everyday Health, What to Expect, Claritas, ESKO QuickStart, and NJ Family Magazine.</li></ul>

Content, Social Media & Brand Marketing Consultant

<ul><li>Developed content and social media strategy for FreshDirect and FoodKick.</li><li>Led a team of copywriters, social media manager, and brand manager to inspire customers in real time thorough a strategy based on audience segments, brand positioning, and food trends.</li><li>Re-imagined the FreshDirect brand to differentiate in a crowded market and oversaw rollout of first-ever brand book and style guide.</li><li>Established FoodKick brand, including positioning, voice, photography, and social presence from market research and customer co-creation. FoodKick exceeded first-year customer acquisition goals by over 10% and revenue goals by over 26%.</li><li>Launched and executed blog strategy with original content, photography, editorial franchises, content partnerships, and native advertising.</li><li>Produced FreshDirect’s first-ever TV commercials and social media video series, resulting in over 12% traffic to site.</li><li>Grew Instagram by over 7,000% YOY through content planning, custom photography, partnerships, and influencer campaigns.</li><li>Oversaw partnership with Instagram celebrity to jointly launch White Girl Rosé with co-created content, resulting in over 1,000 new customers, over 500% traffic to site, and over 96% increase in Rosé sales YOY.</li><li>Collaborated with acquisition marketing on paid social media strategy, digital acquisition, and email to ensure consumers were targeted with key messaging throughout the customer journey.</li><li>Created custom content activations for shopper marketing, which drove 10 percent of company profit.</li><li>Executed brand marketing strategy for new territory launch in Washington, D.C., including in-box communication, custom D.C. photography, local influencer campaigns, and brand partnerships.&nbsp;</li></ul>

Director of Content Strategy & Social Media

<p>iVillage, a part of NBCUniversal, is online content-driven community for women, with over 30 million monthly visitors. </p><ul><li>Directed social media team in strategy and programming. </li><li>Increased social referrals from Facebook 300% YOY by creating unique content and utilizing sponsored stories. </li><li>Grew Pinterest followers by 9,100% YOY and became an exclusive launch partner for their API release. </li><li>Socialized editorial franchises by creating activation programs resulting in a 14% increase in social shares YOY.</li><li>Launched first-ever social ad campaign for NBC News Digital with target.</li></ul>

Social Media Manager

<p>Martha Stewart Living Omnimedia (MSLO) is a diversified media and merchandising company owned by Marquee Brands LLC.</p><ul><li>Managed social media strategy and programming across all MSLO brands and Martha Stewart’s personal brand, including the launch of Pinterest and Instagram. </li><li>Fulfilled editorial, ad sales, and merchandising needs by executing innovative social media campaigns, including Pinterest contests, like-gated Facebook apps, social scavenger hunts, and celebrity Twitter chats.</li></ul>

<ul><li>Maintained core video functions such as producing, filming, editing, and managing video partnerships.</li><li>Created original and repackaged health and lifestyle content for ReadersDigest.com. </li><li>Led and implemented social media launch strategy for Facebook and Twitter.</li></ul>

Senior Online Editor

Oversaw partnership with Instagram celebrity to jointly launch White Girl Rosé with co-created content, resulting in over 1,000 new customers, over 500% traffic to site, and over 96% increase in Rosé sales YOY.

White Girl Rosé

Liz Kennedy

Rose iVillage's Pinterest followers by 9,100% YOY and became an exclusive launch partner for their API release.

iVillage (ivillage)

Grew Instagram by more than 7,000% YOY through content planning, custom photography, partnerships, and influencer campaigns.

FreshDirect (@freshdirect) Instagram

Featured Saralyn Revello, a flower expert sharing her go-to spring flower combinations and expert advice on floral arrangements for Mother’s Day.

DIY Spring Flower Arrangements for Mother's Day

Shared some of the best recipes perfect for celebrating National Men’s Health Week.

Men's Health Recipes

Developed FoodKick brand, including positioning, voice, photography, and social presence from market research and customer co-creation. FoodKick exceeded first-year customer acquisition goals by over 10% and revenue goals by over 26%.

FoodKick - The Shorty Awards

Crafted content for FreshDirect, featuring fresh fish buyers in Alaska.

Fresh Adventure: Wild Alaskan Salmon Run

Created content featuring some of FreshDirect's special farmer partners.

Meet the FreshDirect Farmers

Spoke at Social Fresh Conference 2016, discussing how to grow Instagram through partnerships.

Social Fresh 2016

English (British)

Liz Kennedy is a digital media executive with over ten years of experience launching brands through strategic marketing, creative content, and social media solutions. Specializing in e-commerce, she has created content for various large corporations and small startups such as Fisher-Price, Barbie, Indagare, Hint Water, Motherly, NBC/Bravo, Everyday Health, What to Expect, Claritas, ESKO QuickStart, and NJ Family Magazine. As a director of content strategy and social media at FreshDirect, Liz has repositioned its brand to be a part of the cultural food conversation, creating a first-ever brand book and style guide.

Liz Kennedy

Employment Highlights

Education Highlights

Portfolio

White Girl Rosé

iVillage (ivillage)

FreshDirect (@freshdirect) Instagram

DIY Spring Flower Arrangements for Mother's Day

Men's Health Recipes

FoodKick - The Shorty Awards

White Girl Rosé

iVillage (ivillage)

FreshDirect (@freshdirect) Instagram

DIY Spring Flower Arrangements for Mother's Day

Men's Health Recipes

FoodKick - The Shorty Awards