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Liz Kennedy

Liz Kennedy

E-Commerce Writer

Liz Kennedy

E-Commerce Writer

Experienced editor & content strategy director.

Liz Kennedy is a digital media executive with over ten years of experience launching brands through strategic marketing, creative content, and social media solutions. Specializing in e-commerce, she has created content for various large corporations and small startups such as Fisher-Price, Barbie, Indagare, Hint Water, Motherly, NBC/Bravo, Everyday Health, What to Expect, Claritas, ESKO QuickStart, and NJ Family Magazine. As a director of content strategy and social media at FreshDirect, Liz has re-positioned its brand to be a part of the cultural food conversation, creating a first-ever brand book and style guide.

E-Commerce Content
Social Media Marketing
Social Media Content Creation
Digital Media
Digital Marketing
Content Marketing
Brand Marketing
Strategic Marketing
Copywriting
Copyediting
Video Production
Photography
Advertising
SEO
Email Marketing
Shopper Behavior
Social & Digital Campaign Management
WordPress
Google Analytics
Basecamp
Liz Kennedy

Liz Kennedy

Experienced editor & content strategy director.

E-Commerce Writer

Liz is Available for Projects

Work with Liz

Employment Highlights

Content, Social Media & Brand Marketing Consultant

Independent

September 2017 - Present (3 years 1 month)

Director of Content Strategy & Social Media

FreshDirect

March 2014 - September 2017 (4 years 6 months)

Social Media Manager

iVillage.com/NBCUniversal

August 2012 - March 2014 (2 years 7 months)

Social Media Manager

Martha Stewart Living Omnimedia

February 2012 - August 2012 (1 year 6 months)

1 More Entries

Education Highlights

AADP Certified Holistic Health Coach

Institute for Integrative Nutrition

March 2012 - April 2012 (1 month)

Master of Arts

The New School, New York

January 2005 - December 2007 (3 years 11 months)

Bachelor of Arts

Hamilton College

January 2001 - December 2005 (5 years 11 months)

Resume

Content, Social Media & Brand Marketing Consultant

Independent

September 2017 - Present (3 years 1 month)

  • Created strategic digital and social media content solutions for large corporations and small startups.
  • Energized brands through creative brand marketing that stands out and differentiates.
  • Worked as a thought leader and partner in e-commerce content integration. 
  • Clients: Fisher-Price, Barbie, Indagare, Hint Water, Motherly, NBC/Bravo, Everyday Health, What to Expect, Claritas, ESKO QuickStart, and NJ Family Magazine.

Director of Content Strategy & Social Media

FreshDirect

March 2014 - September 2017 (4 years 6 months)

  • Developed content and social media strategy for FreshDirect and FoodKick.
  • Led a team of copywriters, social media manager, and brand manager to inspire customers in real time thorough a strategy based on audience segments, brand positioning, and food trends.
  • Re-imagined the FreshDirect brand to differentiate in a crowded market and oversaw rollout of first-ever brand book and style guide.
  • Established FoodKick brand, including positioning, voice, photography, and social presence from market research and customer co-creation. FoodKick exceeded first-year customer acquisition goals by over 10% and revenue goals by over 26%.
  • Launched and executed blog strategy with original content, photography, editorial franchises, content partnerships, and native advertising.
  • Produced FreshDirect’s first-ever TV commercials and social media video series, resulting in over 12% traffic to site.
  • Grew Instagram by over 7,000% YOY through content planning, custom photography, partnerships, and influencer campaigns.
  • Oversaw partnership with Instagram celebrity to jointly launch White Girl Rosé with co-created content, resulting in over 1,000 new customers, over 500% traffic to site, and over 96% increase in Rosé sales YOY.
  • Collaborated with acquisition marketing on paid social media strategy, digital acquisition, and email to ensure consumers were targeted with key messaging throughout the customer journey.
  • Created custom content activations for shopper marketing, which drove 10 percent of company profit.
  • Executed brand marketing strategy for new territory launch in Washington, D.C., including in-box communication, custom D.C. photography, local influencer campaigns, and brand partnerships. 

Social Media Manager

iVillage.com/NBCUniversal

August 2012 - March 2014 (2 years 7 months)

iVillage, a part of NBCUniversal, is online content-driven community for women, with over 30 million monthly visitors.

  • Directed social media team in strategy and programming.
  • Increased social referrals from Facebook 300% YOY by creating unique content and utilizing sponsored stories.
  • Grew Pinterest followers by 9,100% YOY and became an exclusive launch partner for their API release.
  • Socialized editorial franchises by creating activation programs resulting in a 14% increase in social shares YOY.
  • Launched first-ever social ad campaign for NBC News Digital with target.

Social Media Manager

Martha Stewart Living Omnimedia

February 2012 - August 2012 (1 year 6 months)

Martha Stewart Living Omnimedia (MSLO) is a diversified media and merchandising company owned by Marquee Brands LLC.

  • Managed social media strategy and programming across all MSLO brands and Martha Stewart’s personal brand, including the launch of Pinterest and Instagram.
  • Fulfilled editorial, ad sales, and merchandising needs by executing innovative social media campaigns, including Pinterest contests, like-gated Facebook apps, social scavenger hunts, and celebrity Twitter chats.

Senior Online Editor

Reader’s Digest Association

March 2011 - February 2012 (1 year 11 months)

  • Maintained core video functions such as producing, filming, editing, and managing video partnerships.
  • Created original and repackaged health and lifestyle content for ReadersDigest.com.
  • Led and implemented social media launch strategy for Facebook and Twitter.

Education

AADP Certified Holistic Health Coach, -

Institute for Integrative Nutrition

March 2012 - April 2012 (1 month)

Master of Arts, Media Studies and Film & Media Management

The New School, New York

January 2005 - December 2007 (3 years 11 months)

Bachelor of Arts, Communication Studies

Hamilton College

January 2001 - December 2005 (5 years 11 months)