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Lucinda Starr

Lucinda Starr

Social Media Marketing Expert

Experienced in publishing, content management, and social media marketing.

Lucinda Starr is a writer with over five years of experience in digital publishing and two years in social media marketing. She has worked across the verticals of food and drink, lifestyle, and travel, working with brands like Four Pillars Gin, Penfolds, Jacobs Creek Le Petit Rose, Elders, and McGrath Estate Agents. Her experience also includes working as a content manager at a digital publisher and a contributing writer for the women's lifestyle blog, A Girl In Progress, and BuzzFeed Australia. Lucinda is also skilled in CMS WordPress, image production using Adobe Photoshop, SEO, and HTML.

Social Media Marketing
Content Marketing
Digital Marketing
Digital Publishing
Copywriting
Content Management
Writing
Blog Writing
Food & Beverage Content
Lifestyle Content
Travel Content
CMS
WordPress
Adobe Photoshop
SEO
HTML
Digital Strategy
Copyediting
MailChimp
Lucinda Starr

Lucinda Starr

Experienced in publishing, content management, and social media marketing.

Social Media Marketing Expert

Lucinda is Available for Projects

Work with Lucinda

Employment Highlights

Writer

Concrete Playground

November 2014 - November 2019 (5 years)

Content Manager

Eat Drink Play

September 2019 - November 2019 (2 months)

Social Media Executive

Switched On

August 2018 - February 2019 (6 months)

Digital Executive

Chronicle Republic

September 2017 - September 2018 (1 year)

1 More Entries

Education Highlights

Bachelor of Arts, Film Studies & Digital Cultures

University of Sydney

March 2014 - November 2018 (4 years 8 months)

Portfolio

Concrete Playground

Four Hacks These Entrepreneurs Used to Scale Up Their Businesses for the Better

Concrete Playground

Six Sydney Date Ideas That Aren't Just 'Grabbing a Drink' - Concrete Playground

A Girl in Progress

7 Relationship Red Flags You Should Never Ignore

A Girl in Progress

4 Simple Strategies to Grow Your Wealth in Your 20s

lucinda starr

Social Media Marketing & Copywriting for Brands

A Girl in Progress

A Girl In Progress

Concrete Playground

Four Hacks These Entrepreneurs Used to Scale Up Their Businesses for the Better

Concrete Playground

Six Sydney Date Ideas That Aren't Just 'Grabbing a Drink' - Concrete Playground

A Girl in Progress

7 Relationship Red Flags You Should Never Ignore

A Girl in Progress

4 Simple Strategies to Grow Your Wealth in Your 20s

lucinda starr

Social Media Marketing & Copywriting for Brands

A Girl in Progress

A Girl In Progress

Resume

Writer

Concrete Playground

November 2014 - November 2019 (5 years)

Concrete Playground is a digital city guide that provides the best and most interesting things in Australia and New Zealand. Launched in 2009, Concrete Playground now connects with over 800,000 monthly readers and 40,000 subscribers in Sydney, Melbourne, Brisbane, Auckland and Wellington.

  • Produced engaging and compelling written copy across a range of topics, including pop culture, technology, design, sustainability, current affairs, fashion, lifestyle, travel, food and drink, film, the arts, and local cultural life.
  • Delivered high-quality editorial content and worked to strict deadlines.
  • Interviewed relevant talent, commissioned interviews, and made contacts for news leads.
  • Worked with CMS (WordPress), image production (Photoshop), SEO, and HTML.

Content Manager

Eat Drink Play

September 2019 - November 2019 (2 months)

Eat Drink Play is a digital publisher specialized in food and drink, lifestyle, and travel.

  • Wrote stories with a fast turnaround in the style of Eat Drink Play.
  • Filtered through daily press releases as well as researching the best news stories to write and share with the readers.
  • Produced regular feature stories and guides.
  • Managed the team of freelance contributors.
  • Produced two weekly EDMs via MailChimp.
  • Scheduled social media content.
  • Worked with the account manager to identify potential brand partnerships.
  • Built relationships with publicists, brands, and venues.
  • Worked with the editor to hit monthly traffic target.
  • Attended several events.

Social Media Executive

Switched On

August 2018 - February 2019 (6 months)

Switched On is a digital agency that unites the best talent from across the industry to deliver business changing results for clients.

  • Managed the delivery of social initiatives across client portfolio and heavily involved in all stages of the process from planning and implementation to post analysis.
  • Clients: Four Pillars Gin, Elders, Cancer Council NSW, Chifley, Jacob's Creek Wines, and Penfolds.

Digital Executive

Chronicle Republic

September 2017 - September 2018 (1 year)

Chronicle Republic is a boutique digital marketing agency helping real estate and interiors professionals bring their brand’s story to life. It specializes in social media content marketing, blogging, SEO, website management, social media advertising campaigns, and digital marketing.

  • Produced social media and digital marketing content.
  • Developed digital research, strategy, and publishing.
  • Provided SEO best practice.
  • Experienced with paid social advertising campaigns , including Facebook Ads.
  • Wrote blogs, email newsletters, and marketing collaterals.
  • Created custom graphics and sourced imagery for social media.
  • Monitored client's social media pages and responding to engagement.
  • Scheduled digital content across various platforms such as Facebook, Instagram, LinkedIn, and Twitter.
  • Managed and updated the website.
  • Assisted with compiling client reports.

Social Media Coordinator

Sydney Film Festival

April 2017 - September 2017 (5 months)

Assisted the marketing and content teams to help launch and execute the Sydney Film Festival 2017 Program.

  • Wrote copy and proofread content for digital and print.
  • Produced social media content on Facebook, Instagram, and Twitter.
  • Managed data-driven promotion of key films using analytics and ticket sales reports.
  • Developed community engagement and management of social media channels.
  • Created EDMs for in-house and third party use.

Education

Bachelor of Arts, Film Studies & Digital Cultures

University of Sydney

March 2014 - November 2018 (4 years 8 months)