Lucinda Starr

Concrete Playground is a digital city guide that provides the best and most interesting things in Australia and New Zealand. Launched in 2009, Concrete Playground now connects with over 800,000 monthly readers and 40,000 subscribers in Sydney, Melbourne, Brisbane, Auckland and Wellington.

• Produced engaging and compelling written copy across a range of topics, including pop culture, technology, design, sustainability, current affairs, fashion, lifestyle, travel, food and drink, film, the arts, and local cultural life.
• Delivered high-quality editorial content and worked to strict deadlines.
• Interviewed relevant talent, commissioned interviews, and made contacts for news leads.
• Worked with CMS (WordPress), image production (Photoshop), SEO, and HTML.

Eat Drink Play is a digital publisher specialized in food and drink, lifestyle, and travel.

• Wrote stories with a fast turnaround in the style of Eat Drink Play.
• Filtered through daily press releases as well as researching the best news stories to write and share with the readers.
• Produced regular feature stories and guides.
• Managed the team of freelance contributors.
• Produced two weekly EDMs via MailChimp.
• Scheduled social media content.
• Worked with the account manager to identify potential brand partnerships.
• Built relationships with publicists, brands, and venues.
• Worked with the editor to hit monthly traffic target.
• Attended several events.

Switched On is a digital agency that unites the best talent from across the industry to deliver business changing results for clients.

• Managed the delivery of social initiatives across client portfolio and heavily involved in all stages of the process from planning and implementation to post analysis.
• Clients: Four Pillars Gin, Elders, Cancer Council NSW, Chifley, Jacob's Creek Wines, and Penfolds.

Chronicle Republic is a boutique digital marketing agency helping real estate and interiors professionals bring their brand’s story to life. It specializes in social media content marketing, blogging, SEO, website management, social media advertising campaigns, and digital marketing.

• Produced social media and digital marketing content.
• Developed digital research, strategy, and publishing.
• Provided SEO best practice.
• Experienced with paid social advertising campaigns , including Facebook Ads.
• Wrote blogs, email newsletters, and marketing collaterals.
• Created custom graphics and sourced imagery for social media.
• Monitored client's social media pages and responding to engagement.
• Scheduled digital content across various platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Managed and updated the website.
• Assisted with compiling client reports.

Assisted the marketing and content teams to help launch and execute the Sydney Film Festival 2017 Program.

• Wrote copy and proofread content for digital and print.
• Produced social media content on Facebook, Instagram, and Twitter.
• Managed data-driven promotion of key films using analytics and ticket sales reports.
• Developed community engagement and management of social media channels.
• Created EDMs for in-house and third party use.