Manoela Vieira

MCV Consulting LATAM is a consulting company specializing in demand generation, channel marketing and Latin America business development.

• Developed presentations for Angel Investment following company budget and needs.
• Executed sales and digital marketing, digital media management, SEO strategy including Google Analytics, Adwords and Facebook Ads.
• Managed startup and small business.

Corio Design is a graphic design company specializing in auto customization, automobile design and racing stripes based in Orlando, Florida.

• Managed digital media, Google Analytics, Google Adwords, Facebook ads and SEO strategy.
• Handled sales and marketing of graphic designs for hotels, conventions, and dealerships in Orlando region.

Kemp Technologies provides application-centric load-balancer solutions for IT, e-commerce, web, and business applications.

• Developed marketing strategy, branding, lead generation, field marketing, PR management, and digital media management process.
• Executed end-to-end event planning, budget management, marketing plan, industry events, digital marketing, and demand generation.
• Tracked channel partner, VARs (value-added resellers), developed a growth plan with a strategic partnership for the distributor and manufacturer, based on continued enablement and sales support.
• Supported sales department, CRM pipeline analysis (product penetration ratio), to ensure achievement of sales revenue goals and target account strategy to support account-based selling.
• Controlled the use of market development funds through co-marketing participation.
• Developed and implemented jointly with sales pipeline generation and acceleration programs for specific targeted sales account and contacts.
• Created annual and quarterly marketing plans and targets for targeted sales accounts and contacts.
• Interfaced with sales to determine sales enablement needs, and worked with product/solution marketing to develop tools, programs in a box, training, and content.
• Straightened the sales relationship between Kemp and Dell Inc, enabling the different Dell sales team to include Kemp as part of their sales offers.
• Prepared Dell Sales to become the number one partner in Latin America.

• Developed go-to-market strategy, regional demand generation, key channels engagement with Dell commercial sales engagement activities, channel marketing for distributors, and point of contact all routes to market.
• Managed country channel marketing and branding activities.
• Enabled and recruited initiatives, focused on large partners in telecom, service providers, and systems integrators. Evangelized the cross-function team to sell Dell Software products, through effective and creative enablement programs built to suit the singularities of each company (channel).
• Exceeded the sales quota by 50% due to last minute trade-in trade-up campaign and sales effort conduct at Network1 distributor in Brazil.

• Developed brand awareness activities, budget plan, control, and allocation.
• Executed sales campaigns to channels and clients, channel marketing planning, and implementation for all Dell Software brands including Quest, Kace, SonicWall, and AppAssure.
• Managed relationship events and training with partners across Latin America.
• Attended industry events such as Gartner Symposium, It Business Forum, IDC, Blackhat and whitepaper publications on top technology websites, such as Computerworld, CIO, and decision report.
• Handled generation activities, including webinars and telemarketing.
• Planned MDF (marketing development funds) budget and activities coordination and allocation.
• Coordinated marketing activities with distributors such as Network1 and Westcom.
• Created one single channel program for Latin America Dell Software bringing 500 partners from Quest, Kace, SonicWall, and AppAssure legacy programs.

• Coordinated PR efforts by managing local agencies in Brazil, Mexico, and Colombia.
• Managed localization efforts with external agencies and third parties for translated materials including e-communications, campaigns, web, collateral and press releases.
• Executed demand generation programs across the region with 50% focus on Brazil.
• Supported all joint marketing programs with preferred channel partners across the region, including a marketing plan, validation of campaigns, budget approval if appropriate and results auditing (ROI when possible).
• Gained massive awareness and market penetration through the participation on major event and development of the key partnership, growing double digits in the region year after year.