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Mark Khoo

E-Commerce Marketing Expert

Mark Khoo

Previously worked for PayPal.

Mark Khoo is a digital marketer with over a decade of experience specializing in e-commerce and content marketing. As the e-commerce and digital marketing director at Resorts World Sentosa (RWS), he is responsible for driving the sales attributed to the e-commerce website across APAC as well as the performance marketing across RWS. He also worked as a content director at Possible (WPP), handling client accounts such as A*STAR, SPRING Singapore, Starbucks, LEGO, Singapore Power, UOB, Abbott, Facebook, Instagram, Sunshine, Redoxin, VMWare, and TÜV SÜD.

E-Commerce Marketing
Digital Marketing
Content Marketing
Performance Marketing
Social Media Marketing
Search Engine Marketing
Change Management
Campaign Management
Content Strategy
Stakeholder Management
Account Management
Mark Khoo

Mark Khoo

Previously worked for PayPal.

E-Commerce Marketing Expert

Mark is Available for Projects

Work with Mark

Employment Highlights

E-commerce & Digital Marketing Director

Resorts World Sentosa (RWS)

September 2019 - Present (3 years)

Channel Data Integration Planner (Senior Manager)

PayPal Holdings, Inc (Singapore)

April 2018 - September 2019 (1 year 6 months)

Content Director

Possible (WPP)

July 2016 - April 2018 (1 year 10 months)

Account Director

MEC (WPP)

November 2015 - July 2016 (9 months)

Education Highlights

Bachelor of Business Management, Marketing & Corporate Communications

Singapore Management University

September 2005 - June 2009 (3 years 10 months)

Resume

E-commerce & Digital Marketing Director

Resorts World Sentosa (RWS)

September 2019 - Present (3 years)

  • Drove the sales attributed to the e-commerce website across APAC as well as the performance marketing across RWS.
  • Enhanced operational cadence by introducing scrum approach for a ‘fail fast, learn fast’ mentality through paid and web experimentation series.
  • Restructured the team with 40% of team being non-marketers, and training them up as specialists.
  • Led the change in media agency to appoint MindShare.
  • Drove the personalization strategy for the website with three key segments with the objective of increasing conversion rates and volumes.
  • Worked with CRM team to implement end-to-end user journey.
  • Implemented UI/UX experiments with a test and control methodology to drive conversion rates.
  • Drove conversion rates up by 2x and increased overall sales contribution from 5% to 8%.
  • Developed the RWS content strategy to gain an uplift of 10% in engagement and mid funnel metrics.
  • Drove CPAs down by 40%; revised retargeting strategy and search strategy.
  • Managed expectations and align goals with C-level executives, and board meetings to obtain approvals.

Channel Data Integration Planner (Senior Manager)

PayPal Holdings, Inc (Singapore)

April 2018 - September 2019 (1 year 6 months)

  • Worked with the consumer and merchant segment teams to enhance their programs with cross-channel strategies based on owned and third-party data.
  • Developed cross-channel plans for multiple consumer and merchant programs to drive activation and prevent churn increasing adoption rates (2-3%) for new active consumer segments and decreasing churn prevention rates (3-5%) across merchant at risk segment.
  • Supported the always-on channel plans (SEM, SEO, paid) for cross-border transaction regions across APAC, MEEA, and Latin America increasing lead generation and lead nurturing quality (12%).
  • Increased merchant activation with a 5% uplift through content marketing approach.

Content Director

Possible (WPP)

July 2016 - April 2018 (1 year 10 months)

  • Functioned as the team lead for Possible regional content and social team, and started by setting up the content and social practice,.
  • Brought in S$2 million worth of revenue including clients such as A*STAR, SPRING Singapore, Starbucks, LEGO, Singapore Power, UOB, Abbott, Facebook, Instagram, Sunshine, Redoxin, VMWare, and TÜV SÜD.
  • Managed a team of team including one account director, one social media lead, and eight content executives and community managers and creatives.
  • Worked as the lead content strategist for various FMCG and government accounts.

Account Director

MEC (WPP)

November 2015 - July 2016 (9 months)

  • Played the client lead on key automotive regional accounts including Caltex, Michelin, and Daimler.
  • Achieved positive growth and top two client scores year on year.
  • Awarded the MARKies 2017 Best Use of Content Marketing for Celebrity Car Wars.
  • Promoted from senior account manager to account director after six months.

Education

Bachelor of Business Management, Marketing & Corporate Communications

Singapore Management University

September 2005 - June 2009 (3 years 10 months)