Teachers Assistant, Self taught video game development with OpenGL and DirectX.

<ul><li>Built adtech SaaS from pre-revenue idea to $500,000 annual recurring revenue. Acquired by atlasMind.</li><li>Performed sales outreach, qualification, demo, closing and renewal for over $1 million in revenue.</li><li>Created marketing collateral including website, blog, landing pages, emails, sales proposals, ads, and event speaking.</li><li>Managed product roadmap and sprints, created behavior-driven user stories, UI mockups, and user interviews.</li><li>Built long term strategic partnerships with Outbrain, Taboola, Verizon Media, Revcontent, and Content.ad.</li><li>Hired and managed a five person team to cover all operations combined with contractors as needed.</li></ul>

Chief Marketing Officer

QuestPoint develops and provides innovative online advertising, web properties, and mobile app development services.<ul><li>Streamlined marketing processes and vendor contracts resulting in $100,000 savings in the first 90 days.</li><li>Developed an SEO strategy for browser plugins resulting in 15,000 new active users/day and over two million active users total. Chrome and Firefox extensions, including Best Video Downloader, DropDownDeals, and PageRage.</li><li>Launched 20 international business listing sites in 12 languages overseeing market research, content creation, translation, database mapping, and monetization optimization lifting revenue from $2,000 to $20,000 a day.</li><li>Managed two interns; hired and managed contract writers for multiple dynamic content and data-driven websites.</li></ul>

SEO Strategist

Underground Elephant is a direct response marketing company that leverages proprietary internet software to find high-intent customers for large enterprises.<ul><li>Developed SEO strategy for education and mortgage lead generation websites and assist the PPC team with keyword research, analysis, and optimization. </li><li>Acquired website domains with relevant links and redirect to target page to shorten SEO results cycle.</li></ul>

SEO Specialist

Miva is an e-commerce platform that helps online sellers increase their revenue, drive sales, and decrease their overhead costs.<ul><li>Served as a top-rated speaker at Miva Merchant User Conferences in 2009 and 2010 on E-commerce SEO.</li><li>Created site audits with plan of action and executed complete SEO strategy communicating monthly results and next steps for e-commerce clients using Miva Merchant software.</li><li>Achieved multiple first page / top 10 results for five different stores with in-house writer and link building.</li></ul>

<ul><li>Increased annual revenue by 23% to $3.7 million within assigned Fortune 500 clients through contract renewal of web analytics SaaS products.</li><li>Guided over 80 enterprise web analytics implementations ensuring successful business KPIs measurement.</li><li>Provided day-to-day account support to approximately 50 enterprise clients renewing 96% of accounts.</li></ul>

Account Manager

Helped Audibene streamline their native channel and improve ad spend ROI by 20%.

Audibene Case Study

Mark Simon

Helped MVF simplify their workflow, saving over 90 hours every month.

Marketing VF Case Study

Helped Tophatter cut through “analysis paralysis” and reduce campaign management time by 50%.

Tophatter Case Study

English (British)

Mark Simon is an SEO specialist with expertise in SEO strategy, e-commerce SEO, web analytics, keyword research, A/B testing, and site audit, among others. He previously worked at QuestPoint, where he executed SEO strategies for browser plugins and launched international business listing sites in multiple languages through overseeing market research, content creation, translation, database mapping, and monetization optimization. As an adtech SaaS marketer, he has skills in creating marketing collaterals, managing product roadmaps, and building long-term strategic partnerships with Outbrain, Taboola, Verizon Media, Revcontent, and Content.ad.

Mark Simon

Employment Highlights

Education Highlights

Portfolio

Audibene Case Study

Marketing VF Case Study

Tophatter Case Study

Audibene Case Study

Marketing VF Case Study

Tophatter Case Study