<ul><li>Conceptualized designs, developed and implemented the look and feel of professional graphic design and frontend development to support Alberta Blue Cross’s evolving marketing initiatives.</li><li>Designed public website content to help fulfill marketing tactics and goals.</li><li>Administered the Alberta Blue Cross intranet, used by over 1000 employees. Created web content, designed interface navigation and web pages and coordinated access and privacy permissions using the Ektron Content Management platform.</li><li>Managed documentation and training for the communications web design team. Regularly trained new employees and wrote online documentation to streamline work procedures and processes.</li><li>Resolved technical issues by working directly with staff to establish project scopes, interaction guidelines, and project timelines.</li><li>Created company-wide intranet polls, forms, and surveys. As well as analyzed results to showcase the success of various marketing initiatives.</li><li>Ensured accuracy of the website content, both internal and external, by thoroughly editing and cross-checking.</li><li>Published internal newsletter and created e-mail templates.</li><li>Designed web content for sales and marketing presentations.</li><li>Worked with third-party companies to coordinate project media files for web and television advertisements.</li><li>Coordinated production plans for photo and video shoots as well as photo releases to be used in various media.</li><li>Acted as a director, camera operator, and video editor to produce corporate videos for both internal and external audiences. Helped determine audio, lighting, and video options for post-production video requirements.</li><li>Developed graphic images and animated motion graphics for use in video communications to achieve design goals.</li><li>Implemented and modified existing design elements to ensure website enhancements for external and internal websites. </li><li>Updated and designed social media icons and graphics used for highlighting marketing campaigns.</li><li>Monitored competitive market analytic reports on website traffic growth trends to enhance business strategies and decisions.</li></ul>

Web Designer, Corporate Communications

<ul><li>Provided website services for three Member of Parliament officials.</li><li>Executed all visual design stages from concept to final hand-off to engineering.</li><li>Established and promoted design guidelines, best practices, and standards.</li></ul>

Website Contractor

<ul><li>Assisted with all aspects of web design and graphics specialization.</li><li>Updated both external site and intranet efficiently.</li><li>Designed web advertisements and print advertisements for the internal newsletter.</li><li>Took photos for the internal newsletter and various company events.</li></ul>

Communications Support

Worked with a talented team of six others to design and develop a fully responsive website that provides the customer with a fresh, easy-to-read viewing experience.

Alberta Blue Cross

Mike Lalli

Designed a CMS website for an Edmonton-based boutique management consulting firm focused primarily on adding value to Alberta’s public sector. This was accomplished through the site design and layout. The site also includes a built-in-blog and website tracking using google analytics.

Adapt MC

Developed a professional website for an Edmonton Public School Trustee as part of his political campaign. Also shot and edited a video for this project. Overall, the campaign was a huge success.

Nathan Ip, Trustee

Worked with local Edmonton coach and consultant to create a CMS website that truly tailored to his brand and clientele.

Andrew LeMoine

Handled all the online website services needed for the success of a Canadian politician's campaign and official federal website. This included coordination of all online web content. Also designed the logo and put together a variety of marketing materials such as business cards, brochures, e-mail templates, and social media graphics.

Matt Jeneroux, MP

Developed a CMS website for an independent pop, rock, and electronic artist from Edmonton, Canada. Designed a modern space-themed website to enforce its unique brand and music style.

Letters From Pluto

Worked directly with Mel Garbe, founder of a law firm in St. Albert, Alberta. Designed a website with a unique identity that is unlike typical law firms and is reminiscent of a mid-century modern era. The site includes a distinctive and modern logo that incorporates bold colors commonly used throughout the website.

Lift Legal

Designed and developed a website for a criminal defense law firm in Edmonton, Alberta. This project was a collaborative effort with a talented graphic designer, Alexandra Gregory, and Gruvpix Productions.

Davidson Gregory Tralenberg

Partnered with the Mental Health Commission of Canada, Edmonton branch to create a CMS website for their latest Mental Health Campaign called HEADSTRONG. This important campaign teaches students how to reduce stigma and become mental health champions in their schools.

Headstrong Youth

Designed the website for a guilt-free, health-first chocolate company that supports environmental causes.

Orca Chocolate

English (British)

As an award-winning creative director and web designer, Mike Lalli has experience creating CMS websites and digital marketing solutions for public figures, organizations, health professionals, lawyers, and small business owners. He has provided website services for three Member of Parliament officials at the Government of Canada and conceptualized and implemented professional graphic design and frontend development to support Alberta Blue Cross’s marketing initiatives. His expertise also includes motion graphics, corporate video production, and video editing for both internal and external audiences. Mike has received several awards, including an Award of Excellence in Visual Communications at IABC Capital Awards 2016 for the Alberta Blue Cross-app promotional video.

Mike Lalli

Employment Highlights

Education Highlights

Portfolio

Alberta Blue Cross

Adapt MC

Nathan Ip, Trustee

Andrew LeMoine

Matt Jeneroux, MP

Letters From Pluto

Alberta Blue Cross

Adapt MC

Nathan Ip, Trustee

Andrew LeMoine

Matt Jeneroux, MP

Letters From Pluto