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Mitchell Cameron

Mitchell Cameron

Digital Marketer

An award-winning SEM specialist for Impressive Digital.

Mitchell Cameron has over eight years of solid experience as a SEM expert specializing in Google Ads and Analytics and paid social. He has partnered with eBay online retail sellers, eCommerce brands as well as leading platforms and marketing services companies to lead performance marketing, build powerful conversion funnels, manage lead generation campaigns to maximize online sales and investment. Mitchell has won the Best Use of Search – eCommerce award at SEMrush AU 2018 Winner for a comprehensive eCommerce and Google Shopping campaign and earned certifications of Google Analytics and Google AdWords.

Digital Marketing
Landing Pages
Branding
Campaign Management
Conversion Rate Optimization
Email Marketing
Google AdWords
Instagram Marketing
Lead Generation
Pay Per Click
Pinterest Marketing
SEO Audit
Social Media Marketing
SEO Strategy
AB Testing
Content Marketing
Digital Advertising
Facebook Ads
Google Analytics
Paid Social
SEM
SEO
Mitchell Cameron

Mitchell Cameron

An award-winning SEM specialist for Impressive Digital.

Digital Marketer

Mitchell is Available for Projects

Work with Mitchell

Employment Highlights

Digital Marketer

Independent

September 2018 - Present (2 years 9 months)

Head of Paid Search Advertising

Impressive Digital

May 2017 - September 2018 (1 year 4 months)

Managing Director

Dapper Vigilante

January 2015 - December 2016 (1 year 11 months)

Marketing Director

IPRG (Investment Property Research Group) Pty Ltd

September 2015 - August 2016 (11 months)

3 More Entries

Education Highlights

Senior Graduate

Landmark

January 2010 - December 2016 (6 years 11 months)

Bachelor of Creative Industries

Queensland University of Technology

January 2007 - December 2009 (2 years 11 months)

Portfolio

LinkedInEditors

How To Get More Instagram Followers

LinkedInEditors

8 Instagram Marketing Trends You Can Use for Your Business

LinkedInEditors

When Is the Best Time to Post on Instagram?

LinkedInEditors

11 Things to Post on Instagram for Your Business

LinkedInEditors

Seven of the Best Instagram Content Creation Apps

Mitch Cameron

The Top 5 Most Common Digital Marketing Mistakes

LinkedInEditors

How To Get More Instagram Followers

LinkedInEditors

8 Instagram Marketing Trends You Can Use for Your Business

LinkedInEditors

When Is the Best Time to Post on Instagram?

LinkedInEditors

11 Things to Post on Instagram for Your Business

LinkedInEditors

Seven of the Best Instagram Content Creation Apps

Mitch Cameron

The Top 5 Most Common Digital Marketing Mistakes

Resume

Digital Marketer

Independent

September 2018 - Present (2 years 9 months)

  • Offered digital marketing services including digital strategy, website conversion rate optimization and advertising management in Australia.
  • Provided tailored, personal and meticulously built campaigns designed for each client’s growth goals.
  • Worked with businesses to analyze and develop their entire marketing and sales funnel.
  • Created, managed, and optimized campaigns to ensure the highest possible ROI month on month.

Head of Paid Search Advertising

Impressive Digital

May 2017 - September 2018 (1 year 4 months)

Impressive Digital is a young company with fresh ideas and innovative approaches to search engine optimization, social media marketing and all things digital.

  • Researched paid search options for prospective and current clients.
  • Audited search and display efforts of clients and provided insight as to how ROI can be increased.
  • Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
  • Identified opportunities to grow leads and improve the profitability of campaigns.

Managing Director

Dapper Vigilante

January 2015 - December 2016 (1 year 11 months)

Dapper Vigilante is an Australian eCommerce brand that sells a range of men's bracelets and style accessories worldwide.

  • Grew the brand's social following with a bootstrapped budget and a leading influencer marketing strategy from 0 to over 100,000 followers in eight months across Instagram, Facebook, and Pinterest.
  • Developed strong sales revenue in the first three months, and sales in over 25 countries in the first year.

Marketing Director

IPRG (Investment Property Research Group) Pty Ltd

September 2015 - August 2016 (11 months)

IPRG is an investment research firm that offers a range of educational seminars, as well as investment research products and services.

  • Created marketing, branding and lead generation campaigns ranging from the design and execution of digital and printed sales collateral, to online lead nurturing and lead generation using content marketing, EDM, paid advertising, social media and direct marketing strategies.
  • Worked and partnered with key stakeholders in the sales, product, and research teams in a marketing and sales capacity.

Senior Paid Search Advertising Campaign Manager

Found Digital

June 2014 - June 2015 (1 year)

Found Digital is a digital marketing agency specializing in digital strategy, data and insights, SEO, SEM and social media in Australia.

  • Performed as the first SEM Campaign Manager and handled 31 of the company’s most important and sensitive accounts.
  • Worked on building strong, transparent ROI performance in each of the accounts, as well as set up rigorous tracking and strong relationships with each client.
  • Built the internal SEM team structures including hiring, reporting, proposal writing, account automation and building team best practices and training.
  • Collaborated closely with the sales and account management team to provide each client with outstanding value, as well as up-selling new digital products and increasing SEM budgets as required.

AdWords PPC Specialist

Business Assist Pty Ltd

June 2013 - June 2014 (1 year)

Business Assist offers digital marketing services such as developing online marketing strategy, WordPress websites that focus on conversions, SEO, Google AdWords management, social media marketing, conversion rate optimization and marketing automation.

  • Oversaw and developed the digital strategy and PPC campaigns for almost all of the agency’s clients.
  • Worked on 15 key accounts and optimizing each client’s online business through a range of strategies ranging from SEO, PPC, social and direct marketing.
  • Developed new internal business systems to streamline our proposals, quoting and resource management.
  • Pitched new ideas and concepts during client strategy and sales meetings, handled basic account management and held digital client trainings.

Integrated Marketing Manager

Retail Splash

September 2012 - September 2013 (1 year)

Retail Splash is one of the Australia's largest eBay and online retail sellers.

  • Managed the digital marketing for three of its main brands.
  • Was responsible for a suite of advertising channels ranging from PPC campaigns with Google, Facebook and eBay, to comparison shopping engines, SEO, EDMs and TV sponsorship.
  • Created new opportunities and promotions, including extensive Christmas and New Years promotions, as well as strong social media growth.
  • Grew Dungeon Crawl's small Facebook community by 5000 new people in less than 3 months.
  • Improved the website and value for our customers using extensive A/B testing, analytics tracking, and best practice conversion techniques to improve sales and growth.

Education

Senior Graduate, Senior Graduate

Landmark

January 2010 - December 2016 (6 years 11 months)

  • Developed a range of core leadership, project & time management, and effective communication skills.
  • This training was completed through a variety of intensive weekend programs, several month long weekly training courses, fundraising events, and inhouse training.

Bachelor of Creative Industries, Interdisciplinary Innovation

Queensland University of Technology

January 2007 - December 2009 (2 years 11 months)