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Nadia Gass

Nadia Gass

Global user subscription & lead generation expert.

Nadia Gass is an accomplished digital marketing specialist with over ten years of experience delivering consistent profit growth for market research agencies and brand advertisers through high-quality traffic and lead generation campaigns. With a focus on maximizing client profitability through broad-ranging digital marketing strategies, she has proven expertise in growing global user subscriptions/online consumer communities. As a former head of acquisition at Sample Survey International, she has developed new and creative solutions to optimize user acquisition, ROI and minimize costs for online community websites, in multiple foreign languages.

Digital Marketing
Market Research
User Acquisition
B2B Marketing
Mobile Advertising
Public Relations
Email Marketing
Google Analytics
Lead Generation
Social Media Marketing
International Affairs Content
Content Marketing
Customer Acquisition
Facebook Ads
PPC
SEM
SEO
Google Ads
Digital Media
Customer Retention
Nadia Gass

Nadia Gass

Global user subscription & lead generation expert.

Nadia is Available for Projects

Work with Nadia

Employment Highlights

Digital Marketing Director

NEG Media Consulting Ltd

June 2013 - Present (7 years 5 months)

Director of Online Purchasing/Head of User Acquisition

Survey Sampling International

January 2009 - July 2013 (5 years 6 months)

Senior Media Buyer (User Acquisition)

Research Now

April 2006 - December 2008 (3 years 8 months)

English Bilingual Assistant

DHL

April 2005 - September 2005 (5 months)

Education Highlights

Postgraduate

South Bank University

January 2005 - December 2006 (2 years 11 months)

Postgraduate

EMLV (Paris)

January 2005 - December 2006 (2 years 11 months)

Master's Degree

Aberdeen University

January 2000 - December 2001 (2 years 11 months)

Resume

Digital Marketing Director

NEG Media Consulting Ltd

June 2013 - Present (7 years 5 months)

NEG Media Consulting is a digital media agency and panel recruitment.

  • Identified and liaised with potential customers to gain an understanding of their needs and create opportunities.
  • Maintained and further developed relationships with key clients.
  • Defined digital acquisition strategies based on customer needs, market trends, and online/mobile technologies.
  • Managed global online acquisition campaigns from planning to execution.
  • Devised media plans, including multiple and international acquisition channels and pricing models.
  • Sourced and negotiated with local and international publishers and affiliate networks.
  • Set up and tested all campaigns before launching.
  • Determined the optimum acquisition channel(s) based on audience, campaign performance (conversion rate), multi-variant testing, and other relevant KPIs (ROAS/ROI/LTV).
  • Managed the company’s P&L.
  • Grew international online communities with various socio-demographic specs (16-19 years old, mums with babies over three years old, high HH income, car insurance decision-makers).
  • Provided leads on average 25% more responsive than other sources contracted by clients.

Director of Online Purchasing/Head of User Acquisition

Survey Sampling International

January 2009 - July 2013 (5 years 6 months)

Survey Sampling International performs consumer and B2B survey research.

  • Devised the online marketing strategy to optimize user acquisition and retention for 20 online community websites, in 14 foreign languages.
  • Built, trained, and mentored the new EU media buying team (8 people).
  • Mentored the US and APAC acquisition marketing teams.
  • Developed new and creative solutions to optimize user acquisition, minimize costs, and optimize ROI.
  • Defined objectives, budget, action plan, controls to meet the revenue goal.
  • Sourced, negotiated, and managed key strategic partnerships.
  • Reported results to senior stakeholders: global chief finance, sales and operations.
  • Devised a media plan to monitor traffic per vendor per channel and assessed ROAS and ROI.
  • Contributed to the introduction and implementation of an in-house demand tool, enabling to forecast capacity and online acquisition requirements to meet the sales needs/demand.
  • Introduced an in-house ad server to monitor and optimize online acquisition campaigns in real time.
  • Increased proprietary databases by 50% in key countries, enabling the sales team to generate additional revenue.
  • Decreased acquisition costs by 30% and increased ROI in key countries by up to 60%.

Senior Media Buyer (User Acquisition)

Research Now

April 2006 - December 2008 (3 years 8 months)

Research Now is a global online sampling and digital data collection company, providing market research insights to its clients.

  • Reported to the global user acquisition manager.
  • Oversaw all acquisition campaigns to increase user membership for new and existing online communities in Europe/US/Latin America and APAC.
  • Sourced and negotiated with various publishers, campaign set up and test, post-implementation review and analysis of campaigns (Track, Learn, and Refine).

English Bilingual Assistant

DHL

April 2005 - September 2005 (5 months)

DHL is a global logistics company.

  • Translated technical documentation related to SAP integration procedures.
  • Drafted French supporting materials to optimize SAP’s utilization by DHL users.

Education

Postgraduate, EU Policy Studies

South Bank University

January 2005 - December 2006 (2 years 11 months)

Postgraduate, Management of EU Affairs and Lobbying

EMLV (Paris)

January 2005 - December 2006 (2 years 11 months)

Master's Degree, EU Politics

Aberdeen University

January 2000 - December 2001 (2 years 11 months)