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Natalie Lasance

Natalie Lasance

Social Media Marketing Expert

Worked for Topshop and Myer.

Natalie Lasance is a digital creative and storyteller specializes in content and social strategy, copywriting, community management, influencer marketing, and image and video production. With over seven years of digital marketing experience, she has worked for some of the world's leading brands such as Keep it Cleaner, kikki.K, Topshop, and Myer, and publications like Dazed and Confused and Port Magazine. As a social media marketing consultant, she has developed organic and paid social media strategies for clients in fashion, lifestyle, hospitality, and wellness industries.

Content Marketing
Social Media Marketing
Content Strategy
Social & Digital Strategy
Storytelling
Copywriting
Community Management
Influencer Marketing
Video Production
Digital Photography
Paid Social
Social Media Strategy
Brand Development
Brand Identity
Social Media Advertising
Creative Direction
Branding
Design
CRM
Adobe Creative Suite
Natalie Lasance

Natalie Lasance

Worked for Topshop and Myer.

Social Media Marketing Expert

Natalie is Available for Projects

Work with Natalie

Employment Highlights

Social Media Marketing Consultant

Independent

October 2019 - Present (1 year 11 months)

Senior Social & Content Manager

Keep it Cleaner

August 2018 - October 2019 (1 year 2 months)

Social Media & Content Manager

kikki.K

December 2014 - August 2018 (3 years 8 months)

Digital Writing Lead

Myer

April 2013 - November 2014 (1 year 7 months)

2 More Entries

Education Highlights

Fashion & Lifestyle Journalism, -

London College of Fashion

January 2010 - December 2011 (1 year 11 months)

Bachelor of Arts, English Literature

University of East Anglia

January 2004 - December 2007 (3 years 11 months)

Portfolio

Behance

kikki.K Gift Wrapping Ideas

Behance

Port Magazine - William Mackinnon

Behance

Dazed Digital: Cassette Playa

Behance

Myer SS14

Behance

kikki.K Organisation Blog Post

Behance

Styling - kikki.K Homewares Collection

Behance

kikki.K Gift Wrapping Ideas

Behance

Port Magazine - William Mackinnon

Behance

Dazed Digital: Cassette Playa

Behance

Myer SS14

Behance

kikki.K Organisation Blog Post

Behance

Styling - kikki.K Homewares Collection

Resume

Social Media Marketing Consultant

Independent

October 2019 - Present (1 year 11 months)

  • Provided services in content and social strategy, copywriting, community management, influencer marketing, and image and video production.
  • Developed organic and paid social media strategies for clients in fashion, lifestyle, hospitality, and wellness industries.

Senior Social & Content Manager

Keep it Cleaner

August 2018 - October 2019 (1 year 2 months)

Keep it Cleaner is a multifaceted brand that offers a range of health food products and an online subscription-based lifestyle program. 

  • Launched Keep it Cleaner program, defining social media, content strategy, tone of voice, and branding.
  • Expanded Keep it Cleaner FMCG grocery business with marketing, social media and content strategies, including launching into Woolworths.
  • Developed and refined program content, including writing and editing the blog, weekly affirmations, recipes, workouts, meditations, and more.
  • Managed small, committed team; introducing and refining processes and workflows.
  • Set paid advertising strategy and created multiple content variations to test and learn.
  • Managed EDM program to improve member satisfaction and retention.
  • Handled a team of freelancers to ensure consistency of content across all areas of the business.
  • Inspired team to constantly innovate with the goal of increasing brand awareness and reaching new international audiences.
  • Helped over 100,000 people (plus millions more through the grocery line) become the healthiest, happiest version of themselves.

Social Media & Content Manager

kikki.K

December 2014 - August 2018 (3 years 8 months)

kikki.K is an award-winning retailer offering stylish gifts, stationery, and functional organizing tools in Scandinavian designs.

  • Developed marketing strategies to highlight key brand pillars
  • Grew and leveraged a combined social audience of 1 million.
  • Provided creative direction of copy and visual content, including blogs and videos.
  • Launched the brand in new markets and implemented a localized content strategy for Hong Kong, Singapore, and the UK.
  • Managed budget, paid advertising, and influencer program.
  • Used Google Analytics to continually improve the customer journey and CRM strategies.
  • Worked closely with the founder and key stakeholders to translate their vision into commercially successful digital strategies.
  • Managed major marketing campaigns and initiatives, including kikki.K Dream Christmas and Dated 2019.

Digital Writing Lead

Myer

April 2013 - November 2014 (1 year 7 months)

  • Wrote exciting and inspirational content for myer.com.au, EDM program, and the blog, including editorial content on fashion and home trends.
  • Developed content and digital strategy, including new initiatives and competitions.
  • Created engaging social media and blog content to increase customer engagement.
  • Worked collaboratively with the art director to create new season designer online lookbooks, plus support the seasonal Myer catwalks through innovative social content.
  • Provided photography and social media posting at key events, including Myer race days.

Copywriter & Social Media Manager

Clue Design & Mintox

August 2012 - March 2013 (7 months)

Clue is a Perth-based digital agency, focused on integrating a range of digital services and software products to create bespoke digital solutions for clients.

  • Created engaging and informative copy for clients to a set brief.
  • Developed social media strategy and content creation.
  • Provided account management and handled client relations.

Fashion Writer & Social Media Coordinator

Topshop

September 2011 - December 2011 (3 months)

  • Created engaging content for topshop.com, EDM program, and social media channels.
  • Developed community management for Topshop's social media fans.
  • Provided copywriting for topshop.com and the blog.
  • Conducted briefing of freelance photographers for social media content and street style imagery.

Education

Fashion & Lifestyle Journalism, -

London College of Fashion

January 2010 - December 2011 (1 year 11 months)

Bachelor of Arts, English Literature

University of East Anglia

January 2004 - December 2007 (3 years 11 months)