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Work With High Performing Talent On Demand

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Natasha Halim

Performance Marketing Expert

Natasha Halim

Performance Marketer at SEA Group and Amazon.

Natasha Halim is a digital marketer who specializes in performance marketing with experience working for big companies like Amazon and Shopee. She has five years of digital marketing experience that ranges from B2B and B2C industries. Her experience includes working in some of the big tech e-commerce giants to startups and establishing end-to-end digital marketing strategies, with expertise in Facebook/Instagram Ads, Google Ads, LinkedIn Ads, app acquisition, affiliate marketing, and email marketing CRM.

Digital Marketing
Growth Marketing
Performance Marketing
B2B Marketing
B2C Marketing
E-Commerce Marketing
Facebook Ads
Instagram Ads
Affiliate Marketing
Data Analysis
Social Media Marketing
Campaign Development
Public Relations
Content Marketing
A/B Testing
CRM
Email Marketing
Paid Social Media Marketing
Natasha Halim

Natasha Halim

Performance Marketer at SEA Group and Amazon.

Performance Marketing Expert

Natasha is Available for Projects

Work with Natasha

Employment Highlights

Digital Marketing Manager

Spenmo

April 2021 - Present (3 years 4 months)

Digital Marketing Manager

KitaBeli

May 2020 - April 2021 (1 year)

Performance Marketing Specialist

Shopee

April 2018 - May 2020 (2 years 2 months)

Online Marketing Coordinator

Amazon

August 2016 - August 2017 (1 year 1 month)

Education Highlights

Bachelor of Arts, Marketing Communications

University of Washington, Seattle

August 2012 - May 2016 (3 years 10 months)

Portfolio

Webinar Ads and Email

Spenmo Corporate Cards Campaign

Spenmo Reibursement Campaign

Spenmo Bill Payment Campaign

Shopee Super Brand Day L'Oreal.pd

Shopee Super Brand Day Nutrimart

Webinar Ads and Email

Spenmo Corporate Cards Campaign

Spenmo Reibursement Campaign

Spenmo Bill Payment Campaign

Shopee Super Brand Day L'Oreal.pd

Shopee Super Brand Day Nutrimart

Resume

Digital Marketing Manager

Spenmo

April 2021 - Present (3 years 4 months)

  • Managed digital marketing activities, including Facebook/Instagram Ads, affiliate marketing, performance marketing, data analysis, social media marketing, campaign development, advertising, public relations, and content marketing.
  • Planned and managed marketing campaigns that promote the company's brand, products, and services. 

Digital Marketing Manager

KitaBeli

May 2020 - April 2021 (1 year)

KitaBeli is an Indonesian social commerce app for group buying.

  • Managed all paid marketing channels such as Facebook, Instagram, affiliates, app acquisition, and Google.
  • Drove and planned strategies for paid marketing channels for user acquisition and retention.
  • Conducted A/B test to identify the best target, campaign, and key messages work for our company goals.
  • Managed paid marketing channel budget to effectively attribute to each channel according to company goals.
  • Oversaw end-to-end execution, strategy, planning for paid marketing channels.
  • Analyzed data and created weekly reports to present to stakeholders and manage company KPIs.
  • Created and planned campaigns, key messages, discounts, hero products for company daily campaigns.
  • Initiated and planned CRM strategies and promotions for retaining customers and reactivating lost customers.

Performance Marketing Specialist

Shopee

April 2018 - May 2020 (2 years 2 months)

  • Strategized, led, and grew the affiliate channel.
  • Brainstormed and drove initiatives to achieve channel and company targets.
  • Drove and assisted the local team on projects to grow the affiliate partners.
  • Initiated, planned, and executed events to engage partners and affiliate partners in other Shopee countries to share insights or ideas.
  • Communicated actively with affiliates vendors on marketing campaigns and initiatives.
  • Prepared and analyzed weekly/monthly affiliate program status reports to effectively manage channel goals.

Online Marketing Coordinator

Amazon

August 2016 - August 2017 (1 year 1 month)

  • Managed targeting, email creation, and measurement of multiple daily email campaigns.
  • Performed daily, weekly, monthly, and quarterly KPI reporting.
  • Developed updates and communication for internal stakeholders.
  • Communicated performance and status to various stakeholders.
  • Utilized SQL to run queries to build customer lists.
  • Experienced with Amazon software such as Sonar, Bullseye, Content Symphony, and Symphony V2.

Marketing Intern

Lienau Sales and Marketing

December 2015 - July 2016 (8 months)

  • Managed and supported 19 vendor accounts through Amazon’s Vendor Central.
  • Developed, executed, and monitored a wide variety of ad campaigns through Amazon Marketing Services.
  • Provided daily management and optimizing bids based on campaign goals.
  • Analyzed raw data insights and created recommendations to drive increased ROI.
  • Created brand pages for vendors on Amazon.com through Amazon Marketing Services.
  • Identified top sellers for vendors while producing weekly and monthly audit spreadsheet reports.

Account Executive Intern

Leo Burnett Group

June 2015 - September 2015 (4 months)

  • Developed competitive reviews for the agency’s major clients to help them identify their presence.
  • Supported account managers in briefing the team on new designs and revisions as per client’s feedback.
  • Wrote assignment briefs based on client’s presentations on new product launches or campaigns, and job requests to pass down to the appropriate creative/media team.
  • Managed and posted content on clients’ social media platforms including Instagram and Facebook.
  • Clients: Samsung, SK-II, and Rejoice.

Education

Bachelor of Arts, Marketing Communications

University of Washington, Seattle

August 2012 - May 2016 (3 years 10 months)