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Nathalie Gaugain

Nathalie Gaugain

Marketing Automation Expert

Pardot consultant for Toshiba Europe.

Nathalie Gaugain specializes in marketing automation, inbound marketing, and CRM. With her expertise in Salesforce, Pardot, and ActiveCampaign, she has implemented lead nurturing and marketing automation campaigns for various global companies such as Toshiba Europe and Deloitte France. Her experience includes the translation of websites, emails, and marketing assets from English to French. Nathalie also holds certifications in HubSpot Inbound Marketing, Google AdWords, and Google Analytics.

Customer Retention
Marketing Automation
Pardot
Salesforce
ActiveCampaign
Digital Marketing
Translation
Email Marketing
Inbound Marketing
CRM
Lead Generation
Landing Pages
Google Analytics
Google AdWords
Lead Generation
Demand Generation
SilverPop
HubSpot
Social Media Marketing
A/B Testing
SEO
Nathalie Gaugain

Nathalie Gaugain

Pardot consultant for Toshiba Europe.

Marketing Automation Expert

Nathalie is Available for Projects

Work with Nathalie

Employment Highlights

Pardot Consultant

Independent

October 2018 - Present (2 years 3 months)

Email Marketing Manager

Deloitte France

November 2018 - April 2019 (5 months)

Inbound Marketer

IntuiFace

September 2017 - June 2018 (1 year 9 months)

CRM Manager

The Rank Group plc

August 2016 - May 2017 (1 year 9 months)

1 More Entries

Education Highlights

Master's Degree

Toulouse School of Management

January 2017 - December 2018 (2 years 11 months)

Bachelor of Arts

University of Reunion Island

January 2002 - December 2003 (2 years 11 months)

Resume

Pardot Consultant

Independent

October 2018 - Present (2 years 3 months)

  • Defined inbound marketing strategy for Toshiba Global Commerce Solutions Europe.
  • Created and updated lead generation supports such as a whitepaper, guide, eBook, customer cases, tutorial videos, and info graphics.
  • Curated and wrote content to feed nurturing courses, blog, website, mailings/landing pages, newsletters, and social media.
  • Implemented and monitored the KPIs of email campaigns operated in marketing automation.
  • Ensured the presence of the brand on social networks by establishing an editorial calendar using the contents created.

Email Marketing Manager

Deloitte France

November 2018 - April 2019 (5 months)

  • Managed the production of email campaigns for Deloitte France, including implementation of the campaign schedule, followed by the production of emails from the briefing of the internal customers to send from Pardot routing platform via Salesforce.
  • Supervised a team of two emailing project managers.
  • Ensured the optimization of each campaign (conformity of the graphic chart, HTML code, message and mailing list segmentation). Recommendations to internal customers according to the performances and best practices of A/B testing. Responsible for the quality of each communication sent.
  • Implemented lead nurturing, marketing automation, and scoring. Proposal and set up the lead nurturing program to optimize conversion.
  • Followed and adapted the schedule in accordance with deadlines of the various marketing plans.
  • Monitored and analyzed the performance and effectiveness of the actions carried out including reporting, analysis, reviews, studies, established recommendations, and proposed innovative solutions to optimize performance.
  • Acted as an expert and main point of contact in regards to the use of Salesforce and Pardot campaigns. Implementation of user guides, training of employees and support in their everyday use issues.
  • Collaborated with members of the CRM team to optimize the use of Salesforce, the quality of data, proposal of evolutions and analyze the impacts of releases.
  • Worked as Pardot administrator, providing user and contact database management, follow-up of Pardot releases, analysis of impacts on current processes and communication with relevant teams, training of users, bug reporting to Pardot support, and ticket tracking.
  • Verified compliance with applicable regulations (CNIL and GDPR) and compliance with good deliverability practices.

Inbound Marketer

IntuiFace

September 2017 - June 2018 (1 year 9 months)

IntuiFace is a platform developed by IntuiLab for creating, deploying, measuring and managing deeply interactive digital experiences without writing code.

  • Established an inbound marketing strategy through blog posts, customer success stories, eBook, and landing page creation.
  • Implemented a marketing automation campaign using ActiveCampaign following the download of the eBook. 
  • Promoted content and managed social media.
  • Conducted and managed paid campaigns in AdWords.
  • Managed weekly performance and results monitoring using Google Analytics and Salesforce.

CRM Manager

The Rank Group plc

August 2016 - May 2017 (1 year 9 months)

  • Managed a team of three electronic customer relationship management (e-CRM).
  • Provided analysis of purchasing habits and attitudinal data to discover new CRM growth opportunities.
  • Developed a series of activation, retention and renewal campaigns extending life cycles.

CRM Manager

Winners Group

October 2014 - March 2016 (1 year 5 months)

Winners Group ApS is a software company behind Insight, a tool for creating and maintaining an online lottery website or app. 

  • Developed the email marketing software Silverpop from scratch.
  • Collaborated with copywriters and translators on Jira.
  • Supported the head of CRM to define the CRM strategy, customer journeys, and segmentation.
  • Translated website, emails, and marketing assets from English to French.
  • Built HTML for each campaign and delivered them via Silverpop. 
  • Conducted analytical review of campaigns to ensure continued success. 

Education

Master's Degree, Digital Marketing

Toulouse School of Management

January 2017 - December 2018 (2 years 11 months)

Bachelor of Arts, Enterprise Management

University of Reunion Island

January 2002 - December 2003 (2 years 11 months)