Nicholas Bortoluzzi

Croud is a digital marketing agency that provides services in PPC, SEO, social, programmatic, content, and analytics.

• Worked with clients in the retail and e-commerce industries.
• Performed a range of tasks, from technical to content, on-page, outreach, Italian localisation and translation for SEO, and QA of other people's work.

• Implemented and executed SEO campaigns for various clients, including Jaguar, Land Rover, Pandora, TK Maxx, HSBC, and AMEX.
• Conducted comprehensive SEO site technical and content audits, as well as monitoring of performance.
• Performed analysis and reporting on campaign performance weekly and monthly.
• Conducted keyword research and recommendations around new content opportunities.
• Delivered work to improve on-site and off-site SEO optimization.
• Managed locations of over 300 stores on Google My Business and applied change where needed on client’s request.
• Updated status sheets on completed tasks weekly and reporting to the team.
• Delivered on tight deadlines defined by the client.

PassKit is a single API, web tools, and infrastructure that allows users to instantly integrate Apple Wallet and Google Pay Passes into their businesses.

• Optimized content for search engines, keyword analysis, strategic planning, and execution on content-related projects.
• Created brochures, infographics, blog posts, webinars, videos, and other marketing materials for different company products.
• Repurposed and syndicated content across different channels and platforms such as Quora, Slideshare, and social media.
• Conducted A/B testing of web pages, pricing, and different marketing channels.
• Analyzed metrics and determined optimization strategies based on data evidence.
• Increased MRR through inbound marketing and lead generation strategies.
• Optimized email campaigns, autoresponders, and social media posts based on performance.
• Provided SPIN analysis for enterprise clients, creation of demos, presentations and sales pitches in cooperation with the business development team.
• Created process flowcharts, SOW, and RFP documents for prospects.
• Identified and profiled prospects for BD team, as well as attended networking events and meetings.
• Interviewed and managed the recruitment of interns for the PassKit Intern Program.
• Managed the triage of incoming support tickets and inquiries with the goal of identifying new business opportunities.

• Maintained accurate records and control of daily and weekly employees documents for Payroll and HR department.
• Ensured all departments have sufficient cashiers cover by planning and managing Cashiers daily rota in liaison with the management team.
• Managed the recruitment and inductions of new team members.
• Fully trained and developed all cashiers and followed up their performance.
• Investigated and resolved discrepancies in cash, card, or any other payment method.
• Monitored and recorded till discrepancies and reported them to the relevant department.
• Provided reports throughout the day to management and colleagues when required.
• Controlled store non-sale stock orders while maintaining required levels according to budget.
• Oversaw employee expenses process.
• Managed the request for coins, notes, and reserve of change in the store and follow up.
• Liaised with managers to offer cashiers assistance on the shop floor when necessary.
• Complied with the company health and safety policy.