Croud is a digital marketing agency that provides services in PPC, SEO, social, programmatic, content, and analytics.<ul><li>Worked with clients in the retail and e-commerce industries.</li><li>Performed a range of tasks, from technical to content, on-page, outreach, Italian localisation and translation for SEO, and QA of other people's work.</li></ul>

SEO Manager

Three Whiskey is a performance marketing agency that blends digital expertise, behavioral insight, and brand understanding.<ul><li>Worked on a variety of clients in the pharmaceutical and healthcare industry.</li><li>Highly focused on technical aspects of SEO, including but not limited to, technical audits, crawling, hreflang mapping, and backlink auditing.</li></ul>

SEO Consultant

<ul><li>Implemented and executed SEO campaigns for various clients, including Jaguar, Land Rover, Pandora, TK Maxx, HSBC, and AMEX.</li><li>Conducted comprehensive SEO site technical and content audits, as well as monitoring of performance.</li><li>Performed analysis and reporting on campaign performance weekly and monthly.</li><li>Conducted keyword research and recommendations around new content opportunities.</li><li>Delivered work to improve on-site and off-site SEO optimization.</li><li>Managed locations of over 300 stores on Google My Business and applied change where needed on client’s request.</li><li>Updated status sheets on completed tasks weekly and reporting to the team.</li><li>Delivered on tight deadlines defined by the client.</li></ul>

SEO Account Executive

PassKit is a single API, web tools, and infrastructure that allows users to instantly integrate Apple Wallet and Google Pay Passes into their businesses.<ul><li>Optimized content for search engines, keyword analysis, strategic planning, and execution on content-related projects.</li><li>Created brochures, infographics, blog posts, webinars, videos, and other marketing materials for different company products.</li><li>Repurposed and syndicated content across different channels and platforms such as Quora, Slideshare, and social media.</li><li>Conducted A/B testing of web pages, pricing, and different marketing channels.</li><li>Analyzed metrics and determined optimization strategies based on data evidence.</li><li>Increased MRR through inbound marketing and lead generation strategies.</li><li>Optimized email campaigns, autoresponders, and social media posts based on performance.</li><li>Provided SPIN analysis for enterprise clients, creation of demos, presentations and sales pitches in cooperation with the business development team.</li><li>Created process flowcharts, SOW, and RFP documents for prospects.</li><li>Identified and profiled prospects for BD team, as well as attended networking events and meetings.</li><li>Interviewed and managed the recruitment of interns for the PassKit Intern Program.</li><li>Managed the triage of incoming support tickets and inquiries with the goal of identifying new business opportunities.</li></ul>

Digital Marketing Executive

<ul><li>Maintained accurate records and control of daily and weekly employees documents for Payroll and HR department.</li><li>Ensured all departments have sufficient cashiers cover by planning and managing Cashiers daily rota in liaison with the management team.</li><li>Managed the recruitment and inductions of new team members.</li><li>Fully trained and developed all cashiers and followed up their performance.</li><li>Investigated and resolved discrepancies in cash, card, or any other payment method.</li><li>Monitored and recorded till discrepancies and reported them to the relevant department.</li><li>Provided reports throughout the day to management and colleagues when required.</li><li>Controlled store non-sale stock orders while maintaining required levels according to budget.</li><li>Oversaw employee expenses process.</li><li>Managed the request for coins, notes, and reserve of change in the store and follow up.</li><li>Liaised with managers to offer cashiers assistance on the shop floor when necessary.</li><li>Complied with the company health and safety policy.</li></ul>

Retail Manager

Nicholas Bortoluzzi

English (British)

Nicholas Bortoluzzi has five years of international experience in digital marketing across Asia, Europe, and the UK. Having worked in SEO roles for marketing agencies like Croud and Three Whiskey, he has provided services for clients across various industries, including pharmaceutical, healthcare, retail, and e-commerce. At Mindshare, he developed and executed SEO campaigns for brands like Jaguar, Land Rover, Pandora, TK Maxx, HSBC, and AMEX. He is also proficient in using tools such as Screaming Frog, GT Metrix, Google Analytics, Keyword Planner, Searchmetrics, Pingdom, SEMrush, Ahrefs, Hitwise, AWR Cloud, and WebTrends.

Nicholas Bortoluzzi

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