Nicole Gustas

DMARC is an independent consulting organization providing marketing strategy and execution for early-stage startups and small agencies.

• Provided marketing, social and content planning, execution, and reporting to early-stage startups.
• Designed and implemented social media strategy for client in restricted industry.
• Drafted weekly newsletter for client.
• Used SEO and organic content strategy, grew traffic and users by an average of 123% per month for female-focused startup.
• Created, edited, published, and shared engaging content.
• Integrated metrics from multiple analytics and social ad platforms for analysis, reporting and optimization in order to improve mobile bounce rate by 23% for anonymity-focused startup.

• Project managed campaigns in the US, Canada, and Brazil.
• Managed media agency relationship.
• Owned and executed strategic marketing plans.
• Planned and executed a content marketing campaign to tell the story of indigenous tourism in Australia to Americans; delivered an 11:1 ROI, significantly above goal.
• Used a test and learn strategy, increasing conversion rates by over 100%.
• Piloted Adobe data-sharing program with airline partner; without this connection over 90% of onsite revenue generated by co-op campaign would have gone unattributed.
• Reviewed and optimized marketing budget.
• Prepared and presented internal and external reporting.
• Planned and executed paid social campaigns on Facebook, Twitter, LinkedIn, and other channels.
• Contributed to company knowledge sharing by delivering actionable insights; assisted in development of best practices for global organization.

Monterey County Convention & Visitors Bureau is a regional destination marketing organization representing Monterey, Carmel, Big Sur and Pebble Beach.

• Led email service provider vendor procurement process and contract negotiation, saving MCCVB over 33% while obtaining significant added value.
• Led and managed multiple marketing campaigns that increased hotel occupancy in Monterey County in one year by over 7% and revenue per average room by nearly 13%.
• Managed and grew team to three people.

Monterey County Convention & Visitors Bureau is a regional destination marketing organization representing Monterey, Carmel, Big Sur and Pebble Beach.

• Modified website to promote e-commerce, increasing travel bookings 237% in a year, through a test and learn strategy.
• Led and managed an award-winning user-centered website redesign which resulted in a 12.9% increase in pageviews and a 175% lift in traffic to the Special Offers page.
• Increased web traffic by over 120% in two years via a long-term plan of strategic content marketing and search engine optimization.
• Increased email marketing open rate by over 100% in two years through A/B testing and email optimization.
• Launched social media channels including Pinterest, Facebook, Twitter, and a blog.

Mahalo is a search and how-to focused startup led by Jason Calacanis and funded by Sequoia.

• Developed content building strategy through audience research and web analytics.
• Managed continually expanding in-house and remote teams; established effective protocols for collaboration and integration between in-house and remote workers.
• Built content areas from the ground up, including travel, health, and how-to verticals.
• Designed and implemented a plan to routinely update 45,000 pages of content.