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Nicole Gustas

Nicole Gustas

Digital Marketer

Former digital marketing manager at Tourism Australia.

Nicole Gustas is a data-driven digital marketer with over a decade of experience delivering business results across content, social media, SEO, and SEM. She has worked with clients and agencies from various industries, including travel, tourism, sports, health, and wellness. At Tourism Australia, she managed all digital campaigns for leisure marketing in the US, Canada, and Brazil. Her skills include keyword research, web analytics, copywriting, Google AdWords, Google Analytics, and Adobe Photoshop.

Digital Marketing
Content Marketing
Content Management
Content Development
Social Media Strategy
SEO
SEM
SEO Keyword Research
Copywriting
Social Media Management
Social Media Content Creation
Web Analytics
Google Analytics
Google AdWords
Adobe Photoshop
Content Writing
Content Editing
Editorial Writing
E-Commerce Content
Travel Content Strategy
Conversion Rate Optimization
Lead Generation
Analysis and Reporting
Nicole Gustas

Nicole Gustas

Former digital marketing manager at Tourism Australia.

Digital Marketer

Nicole is Available for Projects

Work with Nicole

Employment Highlights

Project Manager

Spokes Digital

January 2020 - Present (1 year 7 months)

Marketing Consultant

DMARC Consulting

January 2018 - Present (3 years 7 months)

Digital Marketing Manager

Tourism Australia

March 2012 - December 2017 (5 years 9 months)

Director of Marketing

Monterey County Convention & Visitors Bureau

October 2010 - March 2012 (1 year 5 months)

2 More Entries

Education Highlights

Bachelor of Liberal Arts, Extension Studies (Concentration: History)

Harvard University

September 2001 - June 2004 (2 years 9 months)

Resume

Project Manager

Spokes Digital

January 2020 - Present (1 year 7 months)

  • Managed multiple SEO and SEM projects for clients in wellness and sports industries.
  • Provided SEO strategy that grew client users and sessions by 30-40% per week.
  • Monitored SEO, conversion and traffic metrics, providing weekly reporting to executive teams that included actionable insights to improve performance.
  • Suggested and implemented new opportunities for client revenue generation.

Marketing Consultant

DMARC Consulting

January 2018 - Present (3 years 7 months)

DMARC is an independent consulting organization providing marketing strategy and execution for early-stage startups and small agencies.

  • Provided marketing, social and content planning, execution, and reporting to early-stage startups.
  • Designed and implemented social media strategy for client in restricted industry.
  • Drafted weekly newsletter for client.
  • Used SEO and organic content strategy, grew traffic and users by an average of 123% per month for female-focused startup.
  • Created, edited, published, and shared engaging content.
  • Integrated metrics from multiple analytics and social ad platforms for analysis, reporting and optimization in order to improve mobile bounce rate by 23% for anonymity-focused startup.

Digital Marketing Manager

Tourism Australia

March 2012 - December 2017 (5 years 9 months)

  • Project managed campaigns in the US, Canada, and Brazil.
  • Managed media agency relationship.
  • Owned and executed strategic marketing plans.
  • Planned and executed a content marketing campaign to tell the story of indigenous tourism in Australia to Americans; delivered an 11:1 ROI, significantly above goal.
  • Used a test and learn strategy, increasing conversion rates by over 100%.
  • Piloted Adobe data-sharing program with airline partner; without this connection over 90% of onsite revenue generated by co-op campaign would have gone unattributed.
  • Reviewed and optimized marketing budget.
  • Prepared and presented internal and external reporting.
  • Planned and executed paid social campaigns on Facebook, Twitter, LinkedIn, and other channels.
  • Contributed to company knowledge sharing by delivering actionable insights; assisted in development of best practices for global organization.

Director of Marketing

Monterey County Convention & Visitors Bureau

October 2010 - March 2012 (1 year 5 months)

Monterey County Convention & Visitors Bureau is a regional destination marketing organization representing Monterey, Carmel, Big Sur and Pebble Beach.

  • Led email service provider vendor procurement process and contract negotiation, saving MCCVB over 33% while obtaining significant added value.
  • Led and managed multiple marketing campaigns that increased hotel occupancy in Monterey County in one year by over 7% and revenue per average room by nearly 13%.
  • Managed and grew team to three people.

Website & Marketing Manager

Monterey County Convention & Visitors Bureau

July 2008 - October 2010 (2 years 3 months)

Monterey County Convention & Visitors Bureau is a regional destination marketing organization representing Monterey, Carmel, Big Sur and Pebble Beach.

  • Modified website to promote e-commerce, increasing travel bookings 237% in a year, through a test and learn strategy.
  • Led and managed an award-winning user-centered website redesign which resulted in a 12.9% increase in pageviews and a 175% lift in traffic to the Special Offers page.
  • Increased web traffic by over 120% in two years via a long-term plan of strategic content marketing and search engine optimization.
  • Increased email marketing open rate by over 100% in two years through A/B testing and email optimization.
  • Launched social media channels including Pinterest, Facebook, Twitter, and a blog.

Editor (Lead Guide)

Mahalo

January 2007 - July 2008 (1 year 6 months)

Mahalo is a search and how-to focused startup led by Jason Calacanis and funded by Sequoia.

  • Developed content building strategy through audience research and web analytics.
  • Managed continually expanding in-house and remote teams; established effective protocols for collaboration and integration between in-house and remote workers.
  • Built content areas from the ground up, including travel, health, and how-to verticals.
  • Designed and implemented a plan to routinely update 45,000 pages of content. 

Education

Bachelor of Liberal Arts, Extension Studies (Concentration: History)

Harvard University

September 2001 - June 2004 (2 years 9 months)

Graduated as Cum Laude.