<ul><li>Wielded messaging and SEO techniques to build brand authority and thought leadership, connecting brands with audiences for sales and marketing conversion outcomes.</li><li>Digested business profiles and wrote copy for B2B outcomes, including direct mail, newsletters, and white papers via CRM.</li><li>Used various CMS to upload writing, control user flow, and design accompanying infographics.</li><li>Experienced in industrial writing, marketing writing, food writing, lifestyle writing, entertainment writing, property writing, eSports writing, technology writing, and research writing.</li><li>Studied subcultures and the lives of stigmatized communities and people in Singapore.</li><li>Worked as a writer for ScreenRant, a leading entertainment magazine in US/global entertainment industry.</li><li>Wrote SEO-focused articles for industry-leading property client in Singapore, lifting SERP for keywords to an average of P1-R3, from P2.</li></ul>

Content Writer & Editor

<p>justsaying.asia is a pop culture and lifestyle magazine based in Singapore.</p><ul><li>Wrote news, reviews, advertorials and content pieces structured around the beats of theatre, film, music, entertainment, and food.</li><li>Produced video and graphic content for commissioned undertakings, with nightlife and lifestyle focus.</li><li>Created reviews which have garnered interaction from the cast, directors, creators, or crew of large creative properties such as Matilda, Doctor Sleep, and Captain Marvel.</li></ul>

Content Producer

<p>The Fandom Menace is a digital content agency in Singapore, specializing in the arts industry.</p><ul><li>Helmed the direction and execution of all internal and external creative undertakings by the arts non-profit agency in Singapore.</li><li>Created and pitched flagship collaborative community projects.</li><li>Developed understanding of clients’ needs to execute scalable digital content strategies, including design, marketing, and microsites.</li><li>Managed and communicated with editorial room of 5-10 writers, developed multiple content formats and editorial SEO strategy.</li><li>Designed infrastructural assets relating to brand authority.</li><li>Managed progress of key intellectual properties and crowdfunding projects consulted by The Fandom Menace.</li><li>Oversaw progress and support of crowdfunding arts projects, amounting to a total of $220,000 in 2019.</li><li>Developed The Fandom Menace's website and social communities, resulting in direct conversations with over 200 aspiring content creators in 2019.</li></ul>

Chief Project Director

<ul><li>Wrote SEO articles on corporate management and thought leadership for online platform of 'Start-UP' television show, Singapore's version of the renowned 'Shark Tank'.&nbsp;</li><li>Researched industry-related topics.</li></ul>

Writer

Thinking of refinancing your home loan? Here are 5 questions to ask yourself before committing to a new home loan in Singapore.

5 questions to ask before making a home loan refinance decision - FinanceGuru

Hijanah Hernadez

Heres how much you would need and other expenses to consider when getting your first home in Singapore.

HDB Guide 2021: How much do you need exactly for your first home in Singapore? - FinanceGuru

Getting an In-Principle Approval (IPA) for a home loan in Singapore can put you on the fast track to getting the loan. In this article, we discuss why securing an IPA on your private property purchase in Singapore should be your first step.

Home Loan In-Principle Approval (IPA): 5 steps to getting a private property in Singapore - FinanceGuru

HDB resale transactions have spiked sharply in recent times. Whats happening in the resale market? Why is there an increase in resale flat transactions during the trying times of COVID-19? Find out more.

7 things to know about the HDB resale spike in Singapore - FinanceGuru

Applied for an In-Principle Approval (IPA) for a home loan, but it didn't go as planned? In this article, we cover 7 possible reasons why your IPA was rejected

7 reasons why your Home Loan In-Principle Approval (IPA) was rejected - FinanceGuru

BTO projects may be delayed up to a year or more. Is your HDB BTO affected? Consider these housing options while waiting for your BTO.

HDB BTO delayed: 6 alternative housing options to look into - FinanceGuru

Towering majestically at 64 storeys in one of Singapores most opulent areas, Wallich Residence is a 99-year leasehold condominium development at 3 Wallich Street.

Wallich Residence

Considering taking a home loan in Singapore to buy a resale flat? Heres what you need to know about the recent surge in resale transactions

7 Things to Know About the HDB Resale Spike to Guide Your Home Loan Singapore

Media Deck - justsaying.ASIA

Wrote a commissioned feature about the Digital National Day Parade 2020 in Singapore.

A Digital NDP: Is This Home?

Amazing Amazonian Princess Treatment

Produced a promo listicle about TV repair.

Television Repair

Wrote an advertorial about Bukit Panjang Ring Road.

Bukit Panjang Ring Road Advertorial

Developed brochure copy for Exctel Engineering, a telecom and automation specialized service company.

Offering New Dimensions in Efficiency & Economy

Conceptualized and wrote an animation script.

Clock Animation Script

Portfolio

English (British)

Hijanah Hernandez is a content writer with over seven years of experience writing for international brands across various industries. She creates a range of content, including business profiles, SEO content, B2B copy, EDM, newsletters, white papers, advertorials, video and book scripts, case studies, and more. On a content strategy front, she wields wield messaging and SEO techniques to build brand authority & thought leadership, connecting brands with audiences for sales and marketing conversion outcomes.

In 2020, she wrote SEO-focused articles for industry-leading property client in Singapore, lifting Google SERP for keywords to an average of P1-R3, from P2. At CNA, she wrote SEO articles on corporate management and thought leadership for the online platform of 'Start-UP' television show, Singapore's version of the renowned 'Shark Tank'.

Hijanah Hernadez

Employment Highlights

Education Highlights

Portfolio

5 questions to ask before making a home loan refinance decision - FinanceGuru

HDB Guide 2021: How much do you need exactly for your first home in Singapore? - FinanceGuru

Home Loan In-Principle Approval (IPA): 5 steps to getting a private property in Singapore - FinanceGuru

7 things to know about the HDB resale spike in Singapore - FinanceGuru

7 reasons why your Home Loan In-Principle Approval (IPA) was rejected - FinanceGuru

HDB BTO delayed: 6 alternative housing options to look into - FinanceGuru

5 questions to ask before making a home loan refinance decision - FinanceGuru

HDB Guide 2021: How much do you need exactly for your first home in Singapore? - FinanceGuru

Home Loan In-Principle Approval (IPA): 5 steps to getting a private property in Singapore - FinanceGuru

7 things to know about the HDB resale spike in Singapore - FinanceGuru

7 reasons why your Home Loan In-Principle Approval (IPA) was rejected - FinanceGuru

HDB BTO delayed: 6 alternative housing options to look into - FinanceGuru