• Managed and oversaw development of creatives, while ensuring quality content across Golin Singapore’s suite of clients.
• Secured new business wins and grew existing portfolio, with brands such as Changi Airport Group, Porsche APAC, and Volvo Trucks SEA.
• Acted as the key account lead for local and regional brands, including Porsche APAC, Volvo Trucks SEA, LinkedIn APAC, and Changi Airport Group.
• Developed strategy and approach for #ChangiCreators, Changi Airport Group’s earned influencer engagement program.
• Spearheaded content and influencer strategy for Porsche Asia Pacific’s Sportscar Together Day in Bangkok (2018) and regional Soul of Porsche campaign (2019).

• Functioned as the associate for business development, PR and influencer engagement, digital and social strategy, and content and video production.
• Supported establishment of Golin Singapore’s new digital, analytics and creative team.
• Acted as the key PR support for Heineken, McDonald’s, Science Centre Singapore, Grab, Twitter APAC, and Volvo Trucks SEA.
• Conceptualized, developed, and executed integrated marketing campaigns.
• Worked with top tier media and influencers across earned, owned and paid media.
• Developed social media content and digital amplification strategies for Science Centre Singapore, Porsche APAC, and Casillero del Diablo Asia.
• Developed creative direction, narratives, storyboards, and scripts for video content, for brands including Guinness, SATS, and LinkedIn APAC.
• Produced videos and worked closely with production crew throughout filming process.

Cultural Agenda is a public relations agency specializing in design, culture, and luxury lifestyle. 

• Designed pictorial press releases using Photoshop and InDesign.
• Prepared and supported client events throughout London Design Festival 2015.

• Crafted and pitched press releases, bylined articles, industry whitepapers, and other materials.
• Bolstered client's social media branding efforts by producing daily content and ensuring the effective execution of strategies and campaigns.
• Managed daily media monitoring duties for various clients and prepared coverage reports.
• Worked on corporate and technology accounts, including Mastercard Singapore, Mastercard SEA, Netapp Asia Pacific, Eaton Corporation, and Seagate.
• Worked as part the three-day event's core organizing team for Forbes Global CEO Conference 2014. Managed media relations and successfully pitched event and speakers to relevant media titles. Supervised operations of on-site press office and ensured the event flowed smoothly, while successfully resolving all hiccups that occurred.

Honors: Summa Cum Laude and Dean’s List (Fall 2012, Spring 2013, Spring 2015)