Olivia Cham
Public Relations Specialist

Olivia Cham

Former PR & influencer engagement associate at Golin.
Work with Olivia Work with a Public Relations Specialist

About

Olivia Cham is a PR and marketing professional with four years of experience spearheading public relations, digital, content, and earned influencer engagement strategies for local and regional brands. As a former PR and influencer engagement associate at Golin, she has had the opportunity to work with clients such as Heineken, McDonald’s, Science Centre Singapore, Grab, Twitter APAC, and Volvo Trucks SEA. Olivia also has experience working for Weber Shandwick and SPH.

Employment

4 roles
Apr 2018 - Jun 2019 1 year 2 months
Manager, Digital, Analytics, & Creative
Golin
  • Managed and oversaw development of creatives, while ensuring quality content across Golin Singapore’s suite of clients.
  • Secured new business wins and grew existing portfolio, with brands such as Changi Airport Group, Porsche APAC, and Volvo Trucks SEA.
  • Acted as the key account lead for local and regional brands, including Porsche APAC, Volvo Trucks SEA, LinkedIn APAC, and Changi Airport Group.
  • Developed strategy and approach for #ChangiCreators, Changi Airport Group’s earned influencer engagement program.
  • Spearheaded content and influencer strategy for Porsche Asia Pacific’s Sportscar Together Day in Bangkok (2018) and regional Soul of Porsche campaign (2019).
Jan 2016 - Apr 2018 2 years 3 months
Associate
Golin
  • Functioned as the associate for business development, PR and influencer engagement, digital and social strategy, and content and video production.
  • Supported establishment of Golin Singapore’s new digital, analytics and creative team.
  • Acted as the key PR support for Heineken, McDonald’s, Science Centre Singapore, Grab, Twitter APAC, and Volvo Trucks SEA.
  • Conceptualized, developed, and executed integrated marketing campaigns.
  • Worked with top tier media and influencers across earned, owned and paid media.
  • Developed social media content and digital amplification strategies for Science Centre Singapore, Porsche APAC, and Casillero del Diablo Asia.
  • Developed creative direction, narratives, storyboards, and scripts for video content, for brands including Guinness, SATS, and LinkedIn APAC.
  • Produced videos and worked closely with production crew throughout filming process.
Aug 2015 - Oct 2015 2 months
PR & Events Management Intern
Cultural Agenda, London

Cultural Agenda is a public relations agency specializing in design, culture, and luxury lifestyle. 

  • Designed pictorial press releases using Photoshop and InDesign.
  • Prepared and supported client events throughout London Design Festival 2015.
Jun 2014 - Dec 2014 6 months
PR Intern
Weber Shandwick
  • Crafted and pitched press releases, bylined articles, industry whitepapers, and other materials.
  • Bolstered client's social media branding efforts by producing daily content and ensuring the effective execution of strategies and campaigns.
  • Managed daily media monitoring duties for various clients and prepared coverage reports.
  • Worked on corporate and technology accounts, including Mastercard Singapore, Mastercard SEA, Netapp Asia Pacific, Eaton Corporation, and Seagate.
  • Worked as part the three-day event's core organizing team for Forbes Global CEO Conference 2014. Managed media relations and successfully pitched event and speakers to relevant media titles. Supervised operations of on-site press office and ensured the event flowed smoothly, while successfully resolving all hiccups that occurred.

Education

Aug 2012 - May 2015 2 years 9 months
BA, Communication (Highest Distinction)
University at Buffalo, The State University of New York