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Olivia Cham

Olivia Cham

Public Relations Specialist

Former PR & influencer engagement associate at Golin.

Olivia Cham is a PR and marketing professional with four years of experience spearheading public relations, digital, content, and earned influencer engagement strategies for local and regional brands. As a former PR and influencer engagement associate at Golin, she has had the opportunity to work with clients such as Heineken, McDonald’s, Science Centre Singapore, Grab, Twitter APAC, and Volvo Trucks SEA. Olivia also has experience working for Weber Shandwick and SPH.

Public Relations
Strategic PR
PR Strategy
Influencer Engagement
Digital Strategy
Content Strategy
Social Media Strategy
Press Releases
Brand Development
Content Production
Video Production
Article Writing
White Papers
Branding
Communication Strategy
Client Relations
Integrated Marketing Strategy
Creative Direction
Campaign Development
Campaign Management
Olivia Cham

Olivia Cham

Former PR & influencer engagement associate at Golin.

Public Relations Specialist

Olivia is Available for Projects

Work with Olivia

Employment Highlights

Manager, Digital, Analytics, & Creative

Golin

April 2018 - June 2019 (1 year 2 months)

Associate

Golin

January 2016 - April 2018 (2 years 3 months)

PR & Events Management Intern

Cultural Agenda, London

August 2015 - October 2015 (2 months)

PR Intern

Weber Shandwick

June 2014 - December 2014 (6 months)

Education Highlights

BA

University at Buffalo, The State University of New York

August 2012 - May 2015 (2 years 9 months)

Resume

Manager, Digital, Analytics, & Creative

Golin

April 2018 - June 2019 (1 year 2 months)

  • Managed and oversaw development of creatives, while ensuring quality content across Golin Singapore’s suite of clients.
  • Secured new business wins and grew existing portfolio, with brands such as Changi Airport Group, Porsche APAC, and Volvo Trucks SEA.
  • Acted as the key account lead for local and regional brands, including Porsche APAC, Volvo Trucks SEA, LinkedIn APAC, and Changi Airport Group.
  • Developed strategy and approach for #ChangiCreators, Changi Airport Group’s earned influencer engagement program.
  • Spearheaded content and influencer strategy for Porsche Asia Pacific’s Sportscar Together Day in Bangkok (2018) and regional Soul of Porsche campaign (2019).

Associate

Golin

January 2016 - April 2018 (2 years 3 months)

  • Functioned as the associate for business development, PR and influencer engagement, digital and social strategy, and content and video production.
  • Supported establishment of Golin Singapore’s new digital, analytics and creative team.
  • Acted as the key PR support for Heineken, McDonald’s, Science Centre Singapore, Grab, Twitter APAC, and Volvo Trucks SEA.
  • Conceptualized, developed, and executed integrated marketing campaigns.
  • Worked with top tier media and influencers across earned, owned and paid media.
  • Developed social media content and digital amplification strategies for Science Centre Singapore, Porsche APAC, and Casillero del Diablo Asia.
  • Developed creative direction, narratives, storyboards, and scripts for video content, for brands including Guinness, SATS, and LinkedIn APAC.
  • Produced videos and worked closely with production crew throughout filming process.

PR & Events Management Intern

Cultural Agenda, London

August 2015 - October 2015 (2 months)

Cultural Agenda is a public relations agency specializing in design, culture, and luxury lifestyle. 

  • Designed pictorial press releases using Photoshop and InDesign.
  • Prepared and supported client events throughout London Design Festival 2015.

PR Intern

Weber Shandwick

June 2014 - December 2014 (6 months)

  • Crafted and pitched press releases, bylined articles, industry whitepapers, and other materials.
  • Bolstered client's social media branding efforts by producing daily content and ensuring the effective execution of strategies and campaigns.
  • Managed daily media monitoring duties for various clients and prepared coverage reports.
  • Worked on corporate and technology accounts, including Mastercard Singapore, Mastercard SEA, Netapp Asia Pacific, Eaton Corporation, and Seagate.
  • Worked as part the three-day event's core organizing team for Forbes Global CEO Conference 2014. Managed media relations and successfully pitched event and speakers to relevant media titles. Supervised operations of on-site press office and ensured the event flowed smoothly, while successfully resolving all hiccups that occurred.

Education

BA, Communication (Highest Distinction)

University at Buffalo, The State University of New York

August 2012 - May 2015 (2 years 9 months)

Honors: Summa Cum Laude and Dean’s List (Fall 2012, Spring 2013, Spring 2015)