Pamela DeLoatch

As an experienced B2B technology writer, Pamela helped businesses strategize and develop marketing content to attract, educate, and influence potential customers.

• Developed compelling content marketing, enabling organizations to effectively inform and influence the audience.
• Initiated and coordinated all aspects of running a small business, including developing a comprehensive business plan, marketing and networking strategies to identify clients, managing projects and timelines, accounting, and client relations.
• Created effective B2B technology marketing content, including white papers, case studies, articles, and blogs that help businesses establish leadership, highlight competitive advantages, and influence customers.
• Researched business trends, including diversity and technology challenges and solutions.
• Consulted and collaborated with clients through project management.
• Clients: HR Dive, Achievers, 15-Five, Adobe, Food Dive, Perficient, Sift Science, MaxPoint, Signal Hill, Round Table Companies, Salesforce Foundation, Rejoiner, WRAL-TV, TechTarget, News and Observer, Carolina Parent and Charlotte Parent magazines.

Pamela was responsible for implementing multiple programs to increase and support diversity and inclusion for technology associates.

• Initiated communication strategy to expand the visibility of employee resource groups.
• Created written and digital marketing content for two employee resource groups, including articles, blog posts, presentations, live blogging and digital signage.
• Managed all aspects of the reverse mentoring program including identifying and inviting participants, determining matching criteria, providing initial and ongoing training and coaching.
• Increased frequency of annual program to twice a year, doubled the number of participants, surveyed participants, determined ways to improve the program based on survey feedback and created ongoing written and oral communication with participants.
• Crafted and managed a comprehensive strategy to coordinate participants in women’s leadership development programs from five business units.

Round Table Companies is a business storytelling company which has published over 100 books and comics.

• Researched, interviewed, and edited client-written books and created thought leadership articles.
• Wrote a book, "Classroom Heroes: One Child's Struggle with Bullying and a Teacher's Mission to Change School Culture."

TriangleMom2Mom (now NewsObserver) was a content platform targeted towards parents. Pamela contributed to the columns and was featured regularly.

• Wrote about the comical, serious, and uncomfortable topics that concern mothers.
• Developed story ideas and weekly blog posts for a column that examined trending societal and parental issues, particularly in the Raleigh, NC area.

Amoco Corporation is a US-based global chemical and oil company focused on gasoline for the automobile market.

• Contributed significantly to the company by communicating effectively with the teams and providing HR-side management support.
• Provided over 100 employees with generalist HR support, including management training, employee and management support, and salary administration.
• Initiated evaluation of 40 technical jobs for correct FLMA classification.
• Interviewed personnel, wrote and presented job descriptions to be re-classified.
• Recommended and implemented salary adjustments based on new classifications.
• Trained managers in behavior-based interviewing to ensure more consistent hiring process.

National Merit Scholar, Editor of Student Newspaper