Pamela DeLoatch
Human Resources Writer

Pamela DeLoatch

Specializes in employer branding & HR management.
Work with Pamela Work with a Human Resources Writer

About

With over ten years of human resources experience, Pamela DeLoatch specializes in writing for businesses in B2B retail, e-commerce and HR technology. She has crafted various B2B marketing materials, articles, blog posts, case studies, white papers, ebooks, and guides for a range of human resources and technology brands, including HR Dive, Adobe, Perficient, Sift Science, MaxPoint, Signal Hill, Round Table Companies, Salesforce Foundation, and TechTarget. Pamela also writes on wellness and behavioral health.

Employment

5 roles
Sep 2011 - Present 14 years 8 months
B2B Technology Writer
Independent

As an experienced B2B technology writer, Pamela helped businesses strategize and develop marketing content to attract, educate, and influence potential customers.

  • Developed compelling content marketing, enabling organizations to effectively inform and influence the audience.
  • Initiated and coordinated all aspects of running a small business, including developing a comprehensive business plan, marketing and networking strategies to identify clients, managing projects and timelines, accounting, and client relations.
  • Created effective B2B technology marketing content, including white papers, case studies, articles, and blogs that help businesses establish leadership, highlight competitive advantages, and influence customers.
  • Researched business trends, including diversity and technology challenges and solutions.
  • Consulted and collaborated with clients through project management.
  • Clients: HR Dive, Achievers, 15-Five, Adobe, Food Dive, Perficient, Sift Science, MaxPoint, Signal Hill, Round Table Companies, Salesforce Foundation, Rejoiner, WRAL-TV, TechTarget, News and Observer, Carolina Parent and Charlotte Parent magazines.
Feb 2016 - Jun 2017 1 year 4 months
Program Manager, Diversity & Inclusion
Fidelity Investments

Pamela was responsible for implementing multiple programs to increase and support diversity and inclusion for technology associates.

  • Initiated communication strategy to expand the visibility of employee resource groups.
  • Created written and digital marketing content for two employee resource groups, including articles, blog posts, presentations, live blogging and digital signage.
  • Managed all aspects of the reverse mentoring program including identifying and inviting participants, determining matching criteria, providing initial and ongoing training and coaching.
  • Increased frequency of annual program to twice a year, doubled the number of participants, surveyed participants, determined ways to improve the program based on survey feedback and created ongoing written and oral communication with participants.
  • Crafted and managed a comprehensive strategy to coordinate participants in women’s leadership development programs from five business units.
Jan 2010 - Dec 2015 5 years 11 months
Staff Writer & Editor
Round Table Companies

Round Table Companies is a business storytelling company which has published over 100 books and comics.

  • Researched, interviewed, and edited client-written books and created thought leadership articles.
  • Wrote a book, "Classroom Heroes: One Child's Struggle with Bullying and a Teacher's Mission to Change School Culture."
Jan 2008 - Dec 2013 5 years 11 months
Featured Columnist
TriangleMom2Mom.com

TriangleMom2Mom (now NewsObserver) was a content platform targeted towards parents. Pamela contributed to the columns and was featured regularly.

  • Wrote about the comical, serious, and uncomfortable topics that concern mothers.
  • Developed story ideas and weekly blog posts for a column that examined trending societal and parental issues, particularly in the Raleigh, NC area.
Jan 1989 - Dec 1994 5 years 11 months
Human Resources Specialist
Amoco Corporation

Amoco Corporation is a US-based global chemical and oil company focused on gasoline for the automobile market.

  • Contributed significantly to the company by communicating effectively with the teams and providing HR-side management support.
  • Provided over 100 employees with generalist HR support, including management training, employee and management support, and salary administration.
  • Initiated evaluation of 40 technical jobs for correct FLMA classification.
  • Interviewed personnel, wrote and presented job descriptions to be re-classified.
  • Recommended and implemented salary adjustments based on new classifications.
  • Trained managers in behavior-based interviewing to ensure more consistent hiring process.

Education

Aug 1987 - May 1989 1 year 9 months
Masters of Business Administration, Human Resources
Fuqua School of Business, Duke University
Sep 1981 - May 1985 3 years 8 months
Bachelor of Arts, Journalism
American University

Portfolio

54 items