Kent Digital is a marketing and advertising agency offering advice and services on all things digital including PPC, SEO, SEM and email marketing.<ul><li>Found new opportunities for the business to engage with existing customers and attract new ones.</li><li>Performed an evaluation of existing marketing, such as social media, SEO, and email marketing and used that to create more effective marketing methods.</li><li>Improved company branding so that it resonates better with customers and prospective customers.</li><li>Enhanced client engagement and communication, a great tool for this is social media campaigns that can involve various social media platforms.</li><li>Coordinated platforms for content, such as a blog and website landing pages, using SEO to ensure that all content is search engine friendly and ranks the pages and site highly in Google and other search engines.</li><li>Managed marketing campaigns run via email, social media, mobile marketing, and local marketing.</li><li>Used analytics to monitor success using Google Analytics, Google search console, and Heat map user tracking and recording and ensured that optimal results are achieved.</li></ul>

Digital Marketing Consultant

Digital Works Group (DWG) is a digital marketing agency in the UK aiming to help clients undertake successful business change for today’s digital age.<ul><li>Helped companies to transform and accelerate digital marketing activities.</li><li>Worked with various clients, including Christian Aid, MasterCard, PayPal, Travelodge, Anglian Water, Value Retail and Mars.</li></ul>

Senior Consultant

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries based in New Jersey.<ul><li>Reviewed and analyzed client sites for areas that can be improved and optimized.</li><li>Prepared detailed strategy reports and ran PPC campaigns.</li><li>Identified powerful keywords to drive the most valuable traffic.</li><li>Listed powerful calls-to-action to convert visitors and filled websites and other content with effective keywords.</li><li>Wrote effective SEO content for blogs, websites and social media accounts.</li><li>Developed link building strategies and compiled and presented SEO guidelines.</li><li>Analyzed keywords and SEO techniques used by competitors.</li></ul>

SEO Consultant

JGOO is financial services company bringing China’s social media and mobile payments platforms to Europe, enabling brands to engage with Chinese shoppers both as tourists in Europe and buying remotely from China.<ul><li>Discovered the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.</li><li>Implemented improvements in areas like SEO, social media, email marketing, and website design.</li><li>Improved and managed company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.</li><li>Coordinated content platforms such as website landing pages and blog.</li><li>Enhanced business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. </li><li>Executed content development strategy to website and blogs.</li></ul>

Wildfire is a multidisciplinary advertising agency in Winston-Salem, North Carolina offering integrated marketing communications, web development, brand identity, packaging and event marketing.<ul><li>Worked on a large scale £250,000 Facebook campaign across Germany for Weber including build, optimization, and reporting.</li><li>Developed effective media buying strategies.</li></ul>

Paid Social Manager & Digital Media Buyer

Eurocentres&nbsp;teaches&nbsp;languages&nbsp;where they are actually spoken and offers&nbsp;language courses&nbsp;in locations on six continents.&nbsp;<ul><li>Managed PPC audits and restructure of account with additional new campaigns across Google Ads and Bing.</li><li>Worked with interns and translators for multi-lingual campaigns.</li></ul>

Digital Marketing & PPC Manager

Fabrick is a&nbsp;construction&nbsp;marketing&nbsp;agency&nbsp;based in Kent specializing in SEO, email marketing, branding, public relations and integrated marketing campaigns.<ul><li>Led and managed the social media team and ensured best practice across client organic channels such as in Facebook, Instagram, LinkedIn and Twitter.</li><li>Advised best practice, optimization, and strategy for any paid social campaigns and managed SEO audit.</li></ul>

Digital Marketing Manager

Demelza Hospice Care for Children is a charity in the southeast of the UK providing vital care to hundreds of families across East Sussex, Kent and South East London.<ul><li>Led, implemented and managed email marketing strategy to increase engagement, retention, and donations to Demelza, ensuring that content follows best practice and sign off procedure.</li><li>Ran email marketing workshops across the organization departments ensuring all teams confident of using MailChimp.</li><li>Piloted and managed paid search in Google Adwords and Google Adgrants and was responsible for managing budget, optimizing campaigns, making improvements and preparation of reports.</li><li>Managed Facebook through Facebook Ads Manager and Instagram paid campaigns as well as organic social in Facebook, Twitter, LinkedIn, and Instagram and provided budget, reach and campaign set up, optimization and performance advice.</li><li>Created Facebook remarketing campaigns and custom audiences.</li><li>Managed website using Sitefinity CMS and led on website improvements to improve conversion and donation.</li><li>Led on digital research for other projects to improve website such as virtual reality tour.</li><li>Managed SEO audits and campaigns, including technical and on/off page.</li><li>Utilized various marketing tools such as Google Search Console, Google Analytics, Google Tag Manager, SEMRush, and Screaming Frog.</li><li>Handled email marketing across the organization using MailChimp and running campaign analysis sessions.</li><li>Was in charge for the overall Demelza digital strategy and maintained the highest standards of delivery.</li><li>Produced monthly KPI report and reached KPI targets.</li><li>Managed web development agency and Demelza digital budget.</li><li>Led and tracked budget for all paid digital activities, ensuring spend is to agreed limits.</li><li>Provided social media training via workshops.</li></ul>

Managed organic social media including Twitter, LinkedIn, Facebook, Google+ and Instagram for a software company in Berkshire.

Advanced (Formerly Advanced Health & Care)

Paul Lawrence

Handled social media and PPC campaigns for a software company in London.

Fruitful Business Services

Worked on a large scale £250,000 Facebook campaign across Germany for Weber, including build, optimization, and reporting.

Paid Social Management

Was responsible for client paid social campaigns including Facebook Ad Manager, Twitter Ads Manager and LinkedIn Ads Manager for a UK digital marketing agency. Created Facebook re-marketing campaigns and custom audiences.

Sagittarius Marketing

Managed Facebook paid campaign Christmas Appeal 2017, Away in a Manger video by Demelza Hospice Care for Children, a charity in the southeast of the UK. Achieved overall reach of 115,689 (52,000 organic).

Demelza Christmas Appeal 2017

Developed and matured the digital analytics and insight function for a global hotel brand.

Travelodge Digital Maturity and Acceleration

Introduced some innovations seen for the first time on an eBay site, including new dynamic merchandising placements.

eBay Product Management

Organized and managed a 1-day mobile payment technology workshop for global payments and technology company. Assessed capabilities, developed propositions, and mapped customer journey.

MasterCard Workshop

English (British)

Paul Lawrence is a multichannel digital marketing professional specializing in paid and organic social media campaigns, digital marketing strategies, digital trainings, content management systems, SEO, paid search using Google Adwords, Google Adgrants and Bing, email marketing, and marketing automation. With eight years of digital experience backed by a solid 18 years of wider marketing, he has crafted his skills in helping clients develop digital strategies that meet their goals such as raising brand awareness, increasing traffic, lead generation, growing revenue, growing donations, promoting events and building brand advocacy. Paul can tap into broad sector experience having worked across verticals that include B2C, B2B, manufacturing, FMCG, financial services, healthcare, software, travel and not-for-profit.

Paul Lawrence

Employment Highlights

Education Highlights

Portfolio

Advanced (Formerly Advanced Health & Care)

Fruitful Business Services

Paid Social Management

Sagittarius Marketing

Demelza Christmas Appeal 2017

Travelodge Digital Maturity and Acceleration

Advanced (Formerly Advanced Health & Care)

Fruitful Business Services

Paid Social Management

Sagittarius Marketing

Demelza Christmas Appeal 2017

Travelodge Digital Maturity and Acceleration