Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

Work With Talents
Paul Lawrence

Paul Lawrence

Social Media Marketing Expert

Social media marketer for MasterCard, eBay & Travelodge.

Paul Lawrence is a multichannel digital marketing professional specializing in paid and organic social media campaigns, digital marketing strategies, digital trainings, content management systems, SEO, paid search using Google Adwords, Google Adgrants and Bing, email marketing, and marketing automation. With eight years of digital experience backed by a solid 18 years of wider marketing, he has crafted his skills in helping clients develop digital strategies that meet their goals such as raising brand awareness, increasing traffic, lead generation, growing revenue, growing donations, promoting events and building brand advocacy. Paul can tap into broad sector experience having worked across verticals that include B2C, B2B, manufacturing, FMCG, financial services, healthcare, software, travel and not-for-profit.

Digital Marketing
Adobe Creative Suite
Adobe Photoshop
CMS
HTML
CSS
Branding
Advertising
Email Marketing
B2B Marketing
Facebook Marketing
Bing Ads
Google AdWords
Google Analytics
HootSuite
Instagram Marketing
Lead Generation
Marketo
Social Media Marketing
Twitter Marketing
Google Tag Manager
Paid Search
Paid Social
PPC
SEO
B2C Marketing
SEMrush
Google Adgrants
LinkedIn
Paul Lawrence

Paul Lawrence

Social media marketer for MasterCard, eBay & Travelodge.

Social Media Marketing Expert

Paul is Available for Projects

Work with Paul

Employment Highlights

SEO Consultant

Pantone

May 2019 - Present (2 years 1 month)

Digital Marketing Consultant

Kent Digital

June 2016 - Present (5 years)

Senior Consultant

Digital Works Group

February 2019 - Present (2 years 4 months)

Digital Marketing Consultant

JGOO

April 2019 - May 2019 (1 month)

4 More Entries

Education Highlights

CIM Advanced Certificate in Marketing

South Kent College

January 2000 - December 2001 (1 year 11 months)

Certificate in Management

South Kent College

January 1998 - December 1999 (1 year 11 months)

HND Business and Finance with Marketing

South Kent College

January 1993 - December 1995 (2 years 11 months)

Portfolio

Advanced

Advanced (Formerly Advanced Health & Care)

www.quikflw.com

Fruitful Business Services

Wildfire

Paid Social Management

SagittariusMktg

Sagittarius Marketing

Facebook

Demelza Christmas Appeal 2017

Welcome to Digital Works Group

Travelodge Digital Maturity and Acceleration

Advanced

Advanced (Formerly Advanced Health & Care)

www.quikflw.com

Fruitful Business Services

Wildfire

Paid Social Management

SagittariusMktg

Sagittarius Marketing

Facebook

Demelza Christmas Appeal 2017

Welcome to Digital Works Group

Travelodge Digital Maturity and Acceleration

Resume

SEO Consultant

Pantone

May 2019 - Present (2 years 1 month)

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries based in New Jersey.

  • Reviewed and analyzed client sites for areas that can be improved and optimized.
  • Prepared detailed strategy reports and ran PPC campaigns.
  • Identified powerful keywords to drive the most valuable traffic.
  • Listed powerful calls-to-action to convert visitors and filled websites and other content with effective keywords.
  • Wrote effective SEO content for blogs, websites and social media accounts.
  • Developed link building strategies and compiled and presented SEO guidelines.
  • Analyzed keywords and SEO techniques used by competitors.

Digital Marketing Consultant

Kent Digital

June 2016 - Present (5 years)

Kent Digital is a marketing and advertising agency offering advice and services on all things digital including PPC, SEO, SEM and email marketing.

  • Found new opportunities for the business to engage with existing customers and attract new ones.
  • Performed an evaluation of existing marketing, such as social media, SEO, and email marketing and used that to create more effective marketing methods.
  • Improved company branding so that it resonates better with customers and prospective customers.
  • Enhanced client engagement and communication, a great tool for this is social media campaigns that can involve various social media platforms.
  • Coordinated platforms for content, such as a blog and website landing pages, using SEO to ensure that all content is search engine friendly and ranks the pages and site highly in Google and other search engines.
  • Managed marketing campaigns run via email, social media, mobile marketing, and local marketing.
  • Used analytics to monitor success using Google Analytics, Google search console, and Heat map user tracking and recording and ensured that optimal results are achieved.

Senior Consultant

Digital Works Group

February 2019 - Present (2 years 4 months)

Digital Works Group (DWG) is a digital marketing agency in the UK aiming to help clients undertake successful business change for today’s digital age.

  • Helped companies to transform and accelerate digital marketing activities.
  • Worked with various clients, including Christian Aid, MasterCard, PayPal, Travelodge, Anglian Water, Value Retail and Mars.

Digital Marketing Consultant

JGOO

April 2019 - May 2019 (1 month)

JGOO is financial services company bringing China’s social media and mobile payments platforms to Europe, enabling brands to engage with Chinese shoppers both as tourists in Europe and buying remotely from China.

  • Discovered the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.
  • Implemented improvements in areas like SEO, social media, email marketing, and website design.
  • Improved and managed company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.
  • Coordinated content platforms such as website landing pages and blog.
  • Enhanced business site’s Google ranking by adding new keywords, analyzing and optimizing web pages.
  • Executed content development strategy to website and blogs.

Paid Social Manager & Digital Media Buyer

Wildfire

February 2019 - April 2019 (2 months)

Wildfire is a multidisciplinary advertising agency in Winston-Salem, North Carolina offering integrated marketing communications, web development, brand identity, packaging and event marketing.

  • Worked on a large scale £250,000 Facebook campaign across Germany for Weber including build, optimization, and reporting.
  • Developed effective media buying strategies.

Digital Marketing & PPC Manager

Eurocentres

December 2018 - January 2019 (1 month)

Eurocentres teaches languages where they are actually spoken and offers language courses in locations on six continents. 

  • Managed PPC audits and restructure of account with additional new campaigns across Google Ads and Bing.
  • Worked with interns and translators for multi-lingual campaigns.

Digital Marketing Manager

Fabrick

October 2018 - November 2018 (1 month)

Fabrick is a construction marketing agency based in Kent specializing in SEO, email marketing, branding, public relations and integrated marketing campaigns.

  • Led and managed the social media team and ensured best practice across client organic channels such as in Facebook, Instagram, LinkedIn and Twitter.
  • Advised best practice, optimization, and strategy for any paid social campaigns and managed SEO audit.

Digital Marketing Manager

Demelza Hospice Care for Children

June 2017 - October 2018 (1 year 4 months)

Demelza Hospice Care for Children is a charity in the southeast of the UK providing vital care to hundreds of families across East Sussex, Kent and South East London.

  • Led, implemented and managed email marketing strategy to increase engagement, retention, and donations to Demelza, ensuring that content follows best practice and sign off procedure.
  • Ran email marketing workshops across the organization departments ensuring all teams confident of using MailChimp.
  • Piloted and managed paid search in Google Adwords and Google Adgrants and was responsible for managing budget, optimizing campaigns, making improvements and preparation of reports.
  • Managed Facebook through Facebook Ads Manager and Instagram paid campaigns as well as organic social in Facebook, Twitter, LinkedIn, and Instagram and provided budget, reach and campaign set up, optimization and performance advice.
  • Created Facebook remarketing campaigns and custom audiences.
  • Managed website using Sitefinity CMS and led on website improvements to improve conversion and donation.
  • Led on digital research for other projects to improve website such as virtual reality tour.
  • Managed SEO audits and campaigns, including technical and on/off page.
  • Utilized various marketing tools such as Google Search Console, Google Analytics, Google Tag Manager, SEMRush, and Screaming Frog.
  • Handled email marketing across the organization using MailChimp and running campaign analysis sessions.
  • Was in charge for the overall Demelza digital strategy and maintained the highest standards of delivery.
  • Produced monthly KPI report and reached KPI targets.
  • Managed web development agency and Demelza digital budget.
  • Led and tracked budget for all paid digital activities, ensuring spend is to agreed limits.
  • Provided social media training via workshops.

Education

CIM Advanced Certificate in Marketing, Marketing

South Kent College

January 2000 - December 2001 (1 year 11 months)

Certificate in Management, Certificate in Management

South Kent College

January 1998 - December 1999 (1 year 11 months)

HND Business and Finance with Marketing, Marketing

South Kent College

January 1993 - December 1995 (2 years 11 months)