<ul><li>Wrote for clients across diverse industries, including technology, engineering, construction, retail, and IT.</li><li>Created a wide range of B2B content, including whitepapers, web and mobile app copy, blogs, guides, brochures, newsletters, case studies, opinion pieces, award entries, and video scripts.</li><li>Worked with marketing, communications, and PR agencies, drafting stuff from scratch or whipping client-supplied content into shape.</li><li>Acted as the lead writer at&nbsp;Earnest, working on Vodafone’s Software Defined Networking campaign. Drafted a range of content, including the ‘SDN manifesto’, video scripts, blogs, sales primers, and deployment guide.&nbsp;</li><li>Managed a two-year project for mobile network Three, which involved rewriting over 5,000 pieces of content to support the retail and contact center teams.</li><li>Collaborated with designers, developers and UX designers to iron out the wrinkles in the online support journey.</li><li>Worked as a ghostwriter for Ministry of Stories, a children’s writing charity.</li><li>Clients: Microsoft, Vodafone, Philips Lighting, Thames Water, Expedia, Atos, The Social Element, Kaspersky, Omniture, and Kodak.</li></ul>

B2B Writer

<p>Carrot Communications is a PR agency that works with early-stage and fast-growth businesses.</p><ul><li>Produced press releases, opinion pieces, company backgrounders, blog posts, whitepapers, award entries, and surveys.</li><li>Generated original copy ideas that grab the attention of the target audience.&nbsp;</li></ul>

Copywriter

Wrote the script for a teaser video for Vodafone's new software-defined network.

What Vodafone Ready Network Means for You

Paul Randall

Produced content on ten tips to help brands build stronger connections with B2B buyers. A complementary piece for the blog "We need to talk about trust (and how to rebuild it)".

The Trust Checklist

Created a B2B article about customer trust and how to rebuild it.

Where's the Trust Gone?

Developed an intro copy for a B2B agency, Earnest.

Agency Newsletter

Wrote quick tips for sharing on social, to support the blog "Why customer experience is the new B2B battleground".

12 Ways to Deliver a Stellar Customer Experience

Created a guide on GDPR for Earnest company.

GDPR Guidance

Developed a blog for a B2B marketing agency.

How Customer Experience Became the New B2B Battleground

Wrote a booklet for B2B brands. Part of a campaign that won Best Thought Leadership for Earnest at The Drum Awards 2018.

Everything You Wanted to Know About Marketing to Small Businesses (But Were Afraid to Ask)

English (British)

Paul Randall is a B2B writer with 14 years of experience across a range of industries, from technology, engineering, construction, retail, and IT. He has expertise in writing a wide range of B2B content, including whitepapers, web and mobile app copy, blogs, guides, brochures, newsletters, case studies, opinion pieces, award entries, and video scripts. His past clients include Microsoft, Vodafone, Philips Lighting, Thames Water, Expedia, Atos, The Social Element, Kaspersky, Omniture, and Kodak.

Paul Randall

Employment Highlights

Portfolio

What Vodafone Ready Network Means for You

The Trust Checklist

Where's the Trust Gone?

Agency Newsletter

12 Ways to Deliver a Stellar Customer Experience

GDPR Guidance

What Vodafone Ready Network Means for You

The Trust Checklist

Where's the Trust Gone?

Agency Newsletter

12 Ways to Deliver a Stellar Customer Experience

GDPR Guidance