- Wrote for clients across diverse industries, including technology, engineering, construction, retail, and IT.
- Created a wide range of B2B content, including whitepapers, web and mobile app copy, blogs, guides, brochures, newsletters, case studies, opinion pieces, award entries, and video scripts.
- Worked with marketing, communications, and PR agencies, drafting stuff from scratch or whipping client-supplied content into shape.
- Acted as the lead writer at Earnest, working on Vodafone’s Software Defined Networking campaign. Drafted a range of content, including the ‘SDN manifesto’, video scripts, blogs, sales primers, and deployment guide.
- Managed a two-year project for mobile network Three, which involved rewriting over 5,000 pieces of content to support the retail and contact center teams.
- Collaborated with designers, developers and UX designers to iron out the wrinkles in the online support journey.
- Worked as a ghostwriter for Ministry of Stories, a children’s writing charity.
- Clients: Microsoft, Vodafone, Philips Lighting, Thames Water, Expedia, Atos, The Social Element, Kaspersky, Omniture, and Kodak.
Paul Randall
About
Paul Randall is a B2B writer with 14 years of experience across a range of industries, from technology, engineering, construction, retail, and IT. He has expertise in writing a wide range of B2B content, including whitepapers, web and mobile app copy, blogs, guides, brochures, newsletters, case studies, opinion pieces, award entries, and video scripts. His past clients include Microsoft, Vodafone, Philips Lighting, Thames Water, Expedia, Atos, The Social Element, Kaspersky, Omniture, and Kodak.
Employment
Carrot Communications is a PR agency that works with early-stage and fast-growth businesses.
- Produced press releases, opinion pieces, company backgrounders, blog posts, whitepapers, award entries, and surveys.
- Generated original copy ideas that grab the attention of the target audience.
