Pavel Jakovlev

About

Pavel Jakovlev is a client-focused business leader and digital marketer with a background in economics, policy, and communications. For the past nine years, he has managed key client accounts for large multinationals and startups across various industries including energy, chemicals, biotech, financial services, public affairs, and online gaming, to drive strategic marketing goals with a digital-first approach. At Northern Power Systems, he has integrated Account-Based Marketing (ABM) and Agile methodologies to streamline operations. He is also an expert in handling platforms in CRM (Salesforce, HubSpot), marketing automation (Pardot, MailChimp, Adobe Target), social listening (Brandwatch, Sysomos, Netbase, Crymson Hexagon, Quid), content publishing (HootSuite, Bunkr, Sprinklr), and CMS (Contentful, WordPress, Squarespace).

Employment

4 roles

Oct 2018 - Present 7 years 7 months

Project Lead for Incubation, Competition & Ecosystem Growth

Crypto Valley Venture Capital (CV VC)

Crypto Valley Venture Capital (CV VC) is a private company based in Zug, Switzerland, which invests in all stages of the crypto and blockchain growth cycle.

Oversaw strategic development of the blockchain incubator for early-stage startups. A 360-degree project management includes program design, communication and marketing activities, stakeholder relations, and team leadership.
Developed a multi-faceted 10-week program with specific focus on blockchain technology and business skills.
Launched several communications and marketing initiatives to promote the incubations program, competition, and the company’s ecosystem.
Led a team of three colleagues: two startup scouts/project managers and a community manager.

Jun 2014 - Present 11 years 11 months

Marketing & Communications Consultant

Independent

Assisted SMEs and startups with marketing and branding activities.
Completed several consulting engagements for Russian speaking clients focused around market entry and growth.
Designed aggressive expansion plans focusing on marketing and communications strategy to build customer awareness and revenue generation potential.
Developed a suite of ambitious targets to drive operational and financial growth within the first year.
Collaborated with leadership figures and represented the clients at key industry events.

Sep 2016 - Sep 2018 2 years

Social Media & Digital Content Strategist

Nord Stream 2 AG

Nord Stream 2 AG plans, constructs, and operates pipelines that transport natural gas to the European Union.

Achieved audience growth of over 4,000 across social channels with more than 2.5 million impressions.
Designed an innovative and technology-focused approach to digital communications, including the extensive use of open source intelligent brand monitoring and analytics solutions to optimize the communications strategy.
Tracked user insights and trends to select relevant digital channels and define the most efficient and effective content delivery process to drive engagement, activity, and awareness including the analysis of over 330,000 mentions using a hypersensitive automated monitoring system in 12 different languages.
Collaborated with colleagues to deliver wide-ranging digital communications counseling and actively provided training for 11 colleagues, including social media and account management.
Tracked emerging technology solutions and maintained an expert knowledge of how they can be leveraged to enhance marketing and overall organizational performance.

Mar 2015 - Sep 2016 1 year 6 months

Marketing Manager

Northern Power Systems

Northern Power Systems is a renewable energy technology company that designs, manufactures, deploys, and supports permanent magnet/direct drive distributed and utility scale wind turbines.

Collaborated with commercial department leaders and other senior colleagues to develop a comprehensive and growth-focused marketing strategy, ensuring that all operational initiatives were aligned with sales and business development goals to maximize commercial potential.
Provided leadership for a team of three professionals.
Designed an innovative and highly successful marketing campaign for rollout at trade shows and events.
Utilized emerging technologies to automate key processes and procedures, leading to a more streamlined and efficient marketing operation.
Provided extensive portfolio management, including the design and monitoring of performance targets and KPI’s to ensure maximum value and revenue potential for each client account.
Held budgetary accountability and initiated a series of cost rationalization projects leading to a reduction in spending costs by 40% in 2015 and 2016 budgets.
Developed creative content across a variety of digital and traditional channels to drive brand awareness.
Integrated Account Based Marketing (ABM) and Agile methodologies to streamline operations.
Managed corporate social media presence and provided oversight for inbound and outbound marketing activities while leading detailed internal communications projects.