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Pavel Jakovlev

Pavel Jakovlev

Account Based Marketing Specialist

Business strategist, communications & marketing expert.

Pavel Jakovlev is a client-focused business leader and digital marketer with a background in economics, policy, and communications. For the past nine years, he has managed key client accounts for large multinationals and startups across various industries including energy, chemicals, biotech, financial services, public affairs, and online gaming, to drive strategic marketing goals with a digital-first approach. At Northern Power Systems, he has integrated Account-Based Marketing (ABM) and Agile methodologies to streamline operations. He is also an expert in handling platforms in CRM (Salesforce, HubSpot), marketing automation (Pardot, MailChimp, Adobe Target), social listening (Brandwatch, Sysomos, Netbase, Crymson Hexagon, Quid), content publishing (HootSuite, Bunkr, Sprinklr), and CMS (Contentful, WordPress, Squarespace).

Communications
Digital Marketing
CMS
CRM
MailChimp
Public Relations
Media Relations
HootSuite
HubSpot
Financial Reporting
Government Relations
Public Policy Content
Field Marketing
Integrated Marketing Strategy
Account Based Marketing
Paid Social
Pardot
Salesforce
Social & Digital Analytics
Social & Digital Campaign Management
Social & Digital Strategy
Social Media
Social Media Content Creation
Social Media Marketing
Political Campaigns
Business Strategy
Client Relations
Policy Analysis
Pavel Jakovlev

Pavel Jakovlev

Business strategist, communications & marketing expert.

Account Based Marketing Specialist

Pavel is Available for Projects

Work with Pavel

Employment Highlights

Project Lead for Incubation, Competition & Ecosystem Growth

Crypto Valley Venture Capital (CV VC)

October 2018 - Present (3 years 2 months)

Marketing & Communications Consultant

Independent

June 2014 - Present (7 years 6 months)

Social Media & Digital Content Strategist

Nord Stream 2 AG

September 2016 - September 2018 (2 years)

Marketing Manager

Northern Power Systems

March 2015 - September 2016 (1 year 6 months)

Education Highlights

Executive MBA (Distinction), Business Administration & Management

University of Strathclyde

January 2016 - December 2018 (2 years 11 months)

Bachelor of Political Communications (Hons) with Economics, Political Science & Government

University of Malta

January 2008 - December 2011 (3 years 11 months)

Portfolio

Jakovlev.co

Marketing and Communications Consultancy

nordstream2

Nord Stream 2

cvvc.com

Crypto Valley Venture Capital

Prototypr

The Design Thinking Playbook

The Social Intelligence Lab

The Metrics You Should Include in an Executive Social Listening Report

YouTube

Ars Talks Wind Turbines With Northern Power Systems

Jakovlev.co

Marketing and Communications Consultancy

nordstream2

Nord Stream 2

cvvc.com

Crypto Valley Venture Capital

Prototypr

The Design Thinking Playbook

The Social Intelligence Lab

The Metrics You Should Include in an Executive Social Listening Report

YouTube

Ars Talks Wind Turbines With Northern Power Systems

Resume

Project Lead for Incubation, Competition & Ecosystem Growth

Crypto Valley Venture Capital (CV VC)

October 2018 - Present (3 years 2 months)

Crypto Valley Venture Capital (CV VC) is a private company based in Zug, Switzerland, which invests in all stages of the crypto and blockchain growth cycle.

  • Oversaw strategic development of the blockchain incubator for early-stage startups. A 360-degree project management includes program design, communication and marketing activities, stakeholder relations, and team leadership.
  • Developed a multi-faceted 10-week program with  specific focus on blockchain technology and business skills.
  • Launched several communications and marketing initiatives to promote the incubations program, competition, and the company’s ecosystem.
  • Led a team of three colleagues: two startup scouts/project managers and a community manager.

Marketing & Communications Consultant

Independent

June 2014 - Present (7 years 6 months)

  • Assisted SMEs and startups with marketing and branding activities.
  • Completed several consulting engagements for Russian speaking clients focused around market entry and growth.
  • Designed aggressive expansion plans focusing on marketing and communications strategy to build customer awareness and revenue generation potential.
  • Developed a suite of ambitious targets to drive operational and financial growth within the first year.
  • Collaborated with leadership figures and represented the clients at key industry events.

Social Media & Digital Content Strategist

Nord Stream 2 AG

September 2016 - September 2018 (2 years)

Nord Stream 2 AG plans, constructs, and operates pipelines that transport natural gas to the European Union.

  • Achieved audience growth of over 4,000 across social channels with more than 2.5 million impressions.
  • Designed an innovative and technology-focused approach to digital communications, including the extensive use of open source intelligent brand monitoring and analytics solutions to optimize the communications strategy.
  • Tracked user insights and trends to select relevant digital channels and define the most efficient and effective content delivery process to drive engagement, activity, and awareness including the analysis of over 330,000 mentions using a hypersensitive automated monitoring system in 12 different languages.
  • Collaborated with colleagues to deliver wide-ranging digital communications counseling and actively provided training for 11 colleagues, including social media and account management.
  • Tracked emerging technology solutions and maintained an expert knowledge of how they can be leveraged to enhance marketing and overall organizational performance.

Marketing Manager

Northern Power Systems

March 2015 - September 2016 (1 year 6 months)

Northern Power Systems is a renewable energy technology company that designs, manufactures, deploys, and supports permanent magnet/direct drive distributed and utility scale wind turbines.

  • Collaborated with commercial department leaders and other senior colleagues to develop a comprehensive and growth-focused marketing strategy, ensuring that all operational initiatives were aligned with sales and business development goals to maximize commercial potential.
  • Provided leadership for a team of three professionals.
  • Designed an innovative and highly successful marketing campaign for rollout at trade shows and events.
  • Utilized emerging technologies to automate key processes and procedures, leading to a more streamlined and efficient marketing operation.
  • Provided extensive portfolio management, including the design and monitoring of performance targets and KPI’s to ensure maximum value and revenue potential for each client account.
  • Held budgetary accountability and initiated a series of cost rationalization projects leading to a reduction in spending costs by 40% in 2015 and 2016 budgets.
  • Developed creative content across a variety of digital and traditional channels to drive brand awareness.
  • Integrated Account Based Marketing (ABM) and Agile methodologies to streamline operations.
  • Managed corporate social media presence and provided oversight for inbound and outbound marketing activities while leading detailed internal communications projects.

Education

Executive MBA (Distinction), Business Administration & Management

University of Strathclyde

January 2016 - December 2018 (2 years 11 months)

Thesis: Strategic Planning and Artificial Intelligence.

Bachelor of Political Communications (Hons) with Economics, Political Science & Government

University of Malta

January 2008 - December 2011 (3 years 11 months)