Thesis: Strategic Planning and Artificial Intelligence.

<ul><li>Assisted SMEs and startups with marketing and branding activities.</li><li>Completed several consulting engagements for Russian speaking clients focused around market entry and growth.</li><li>Designed aggressive expansion plans focusing on marketing and communications strategy to build customer awareness and revenue generation potential.</li><li>Developed a suite of ambitious targets to drive operational and financial growth within the first year.</li><li>Collaborated with leadership figures and represented the clients at key industry events.</li></ul>

Marketing & Communications Consultant

Crypto Valley Venture Capital (CV VC) is a private company based in Zug, Switzerland, which invests in all stages of the crypto and blockchain growth cycle.<ul><li>Oversaw strategic development of the blockchain incubator for early-stage startups. A 360-degree project management includes program design, communication and marketing activities, stakeholder relations, and team leadership.</li><li>Developed a multi-faceted 10-week program with &nbsp;specific focus on blockchain technology and business skills.</li><li>Launched several communications and marketing initiatives to promote the incubations program, competition, and the company’s ecosystem.</li><li>Led a team of three colleagues: two startup scouts/project managers and a community manager.</li></ul>

Project Lead for Incubation, Competition & Ecosystem Growth

Nord Stream 2 AG plans, constructs, and operates pipelines that transport natural gas to the European Union.<ul><li>Achieved audience growth of over 4,000 across social channels with more than 2.5 million impressions.</li><li>Designed an innovative and technology-focused approach to digital communications, including the extensive use of open source intelligent brand monitoring and analytics solutions to optimize the communications strategy.</li><li>Tracked user insights and trends to select relevant digital channels and define the most efficient and effective content delivery process to drive engagement, activity, and awareness including the analysis of over 330,000 mentions using a hypersensitive automated monitoring system in 12 different languages.</li><li>Collaborated with colleagues to deliver wide-ranging digital communications counseling and actively provided training for 11 colleagues, including social media and account management.</li><li>Tracked emerging technology solutions and maintained an expert knowledge of how they can be leveraged to enhance marketing and overall organizational performance.</li></ul>

Social Media & Digital Content Strategist

Northern Power Systems is a renewable energy technology company that designs, manufactures, deploys, and supports permanent magnet/direct drive distributed and utility scale wind turbines.<ul><li>Collaborated with commercial department leaders and other senior colleagues to develop a comprehensive and growth-focused marketing strategy, ensuring that all operational initiatives were aligned with sales and business development goals to maximize commercial potential. </li><li>Provided leadership for a team of three professionals.</li><li>Designed an innovative and highly successful marketing campaign for rollout at trade shows and events.</li><li>Utilized emerging technologies to automate key processes and procedures, leading to a more streamlined and efficient marketing operation.</li><li>Provided extensive portfolio management, including the design and monitoring of performance targets and KPI’s to ensure maximum value and revenue potential for each client account.</li><li>Held budgetary accountability and initiated a series of cost rationalization projects leading to a reduction in spending costs by 40% in 2015 and 2016 budgets.</li><li>Developed creative content across a variety of digital and traditional channels to drive brand awareness.</li><li>Integrated Account Based Marketing (ABM) and Agile methodologies to streamline operations.</li><li>Managed corporate social media presence and provided oversight for inbound and outbound marketing activities while leading detailed internal communications projects.</li></ul>

Marketing Manager

Designed aggressive expansion plans focusing on marketing and communications strategy to build customer awareness and revenue generation potential.

Marketing and Communications Consultancy

Pavel Jakovlev

Developed social media and digital content strategy for a gas pipeline developer. Tracked user insights and trends to select relevant digital channels and define the most efficient and effective content delivery process to drive engagement, activity, and awareness including the analysis of over 330,000 mentions using a hypersensitive automated monitoring system in 12 different languages.

Nord Stream 2

Worked as a project lead for incubation, competition, and ecosystem of CV VC, overseeing the strategic development of the blockchain incubator for early-stage startups.

Crypto Valley Venture Capital

Reviewed  a book written by Michael Lewrick, Patrick Link and Larry Leifer, that explains how companies should effectively navigate digital transformation activities within different verticals of the business: teams, products, services, and more.

The Design Thinking Playbook

The Metrics You Should Include in an Executive Social Listening Report

Managed corporate social media presence for a renewable technology company, and provided oversight for inbound and outbound marketing activities while leading detailed internal communications projects.

Ars Talks Wind Turbines With Northern Power Systems

Developed creative content across a variety of digital and traditional channels to drive brand awareness for a renewable energy technology company.

Northern Power Systems

English (British)

Pavel Jakovlev is a client-focused business leader and digital marketer with a background in economics, policy, and communications. For the past nine years, he has managed key client accounts for large multinationals and startups across various industries including energy, chemicals, biotech, financial services, public affairs, and online gaming, to drive strategic marketing goals with a digital-first approach. At Northern Power Systems, he has integrated Account-Based Marketing (ABM) and Agile methodologies to streamline operations. He is also an expert in handling platforms in CRM (Salesforce, HubSpot), marketing automation (Pardot, MailChimp, Adobe Target), social listening (Brandwatch, Sysomos, Netbase, Crymson Hexagon, Quid), content publishing (HootSuite, Bunkr, Sprinklr), and CMS (Contentful, WordPress, Squarespace).

Pavel Jakovlev

Employment Highlights

Education Highlights

Portfolio

Marketing and Communications Consultancy

Nord Stream 2

Crypto Valley Venture Capital

The Design Thinking Playbook

The Metrics You Should Include in an Executive Social Listening Report

Ars Talks Wind Turbines With Northern Power Systems

Marketing and Communications Consultancy

Nord Stream 2

Crypto Valley Venture Capital

The Design Thinking Playbook

The Metrics You Should Include in an Executive Social Listening Report

Ars Talks Wind Turbines With Northern Power Systems