<ul><li>Worked with clients within different industries, including energy, finance, human resources, interior design, retail, and technology.</li><li>Wrote, edited, and proofread content, including magazine editorials, business blogs, web copy, marketing collateral, media releases, and biographies.</li></ul>

Content & Features Writer

Marketing Eye is a marketing consultancy agency in Sydney and Melbourne, Australia for small to medium-sized businesses.&nbsp;<ul><li>Wrote, edited, and proofread all content, including EDMs, blogs, and marketing content.</li><li>Planned new content for client blogs.</li><li>Wrote and distributed media releases.</li><li>Created media lists and managed media relations.</li><li>Developed social media calendars and marketing strategies for new clients.</li><li>Produced key message documents.</li><li>Clients: Origin Energy, DeliveryQuoteCompare, Morrows, PKF Integrity, Elysian Energy, Anywhere Auctions, CHS Healthcare, and Scan-Rent.</li></ul>

Content Writer & PR Specialist

<ul><li>Provided client servicing and counsel.</li><li>Developed communication strategy and media engagement plans.</li><li>Pitched media opportunities.</li><li>Wrote, edited, and proofread media releases, biographies, editorials, media Q&amp;As, and key messaging guides.</li><li>Coordinated media interviews and briefing spokespeople on key messages.</li><li>Managed end-to-end influencer marketing campaigns.</li><li>Researched for existing clients and new business briefs.</li><li>Clients: BP, Department of Health and Human Services - Victoria, Medibank, Melbourne Convention and Exhibition Center, National Australia Bank, Stratton Finance, Target, UNIQLO, and VicHealth.</li></ul>

Senior Account Executive

<ul><li>Managed the PR campaign for LG Electronics at GITEX Technology Week 2014, the largest technology trade show in the Middle East.</li><li>Wrote content for a diverse range of clients, including media publications, startups, and PR agencies.</li></ul>

Content Writer

Mojo PR is a Dubai-based PR agency delivering intelligent PR programs with measurable business results across the Middle East.<ul><li>Oversaw the execution of PR campaigns.</li><li>Provided strategic counsel to clients.</li><li>Wrote and edited media releases, editorials, and content for social media.</li><li>Pitched and secured media opportunities.</li><li>Provided press office management at trade shows and conferences.</li><li>Managed social media pages for clients, including Facebook, twitter, Instagram, and Linkedin.</li><li>Analyzed social media data and prepared reports.</li><li>Led two award-winning campaigns recognized at the 2013 MEPRA (Middle East Public Relations Association) Awards, the only independent PR awards in the region.</li><li>Managed PR campaigns for ten trade exhibitions organized by the Dubai World Trade Centre (DWTC), the leading exhibitions organizer in the UAE. </li><li>Achieved record PR results for Gulfood 2013 and GITEX Shopper 2012, two of DWTC’s largest shows.</li><li>Clients: Al Tamimi Investments, Dubai World Trade Centre, Eureeca, The Great Place to Work Institute, International Enterprise Singapore, Summertown Interiors, Tiffany &amp; Co., and Virgin Megastore.</li></ul>

PR Consultant

<ul><li>Managed onboarding of new recruits, including organizing employment visas.</li><li>Organized relocation of overseas recruits and repatriation of ex-staff.</li><li>Prepared final settlements and completing leaving formalities including exit interviews.</li><li>Managed front office staff and telephone operators.</li><li>Oversaw employee grievances and resolution initiatives.</li><li>Prepared offence reports and warning/termination letters.</li></ul>

HR Executive

Wrote about how SCAN-RENT reduces crane time and saves money by using RAXTAR material and personnel hoists from the Netherlands.

SCAN-RENT Saves 500 Hours of Crane Time

Payal Hemdev

Created web copy for a business that provides hula hooping classes and team-building workshops.

Flowground

Produced Steel Supplies Charters Towers blog that provides an insight into the cattle industry, advancements in technology and assists cattle farmers.

How Technology Is Improving the Cattle Industry

Wrote an article for Morrows Corporate about estate planning and its fundamentals.

3 Critical Estate Planning Steps Every Person Should Take

Created a blog post about some impressive solar and renewable projects in schools and universities across Australia.

How Australia’s Education Sector Is Creating a Sustainable Future

Wrote a blog content for Elysian Energy on “lazy tax” also called as  “snoozer premium” or “loyalty penalty”.

All You Need to Know About Electricity’s “Lazy Tax”

Wrote a blog for an Australian energy company, Origin, on the topic of business solar.

Logistics Companies Gear up to Solar for an Emission-free Future

Wrote a case study for ANCR as part of an advertorial purchased by the client, Vast Electrical.

Editorial for Australian National Construction Review

Developed a media release to announce the launch of UK-based platform DeliveryQuoteCompare in Australia. It was distributed to trade publications, including those covering transport and delivery news. The release was picked up and published verbatim by a number of online trade publications.

UK-based Online Freight Marketplace Launches in Australia

English (British)

Payal Hemdev has over nine years' experience in marketing, public relations, human resources, and content writing for agencies and clients across the Middle East, India, and Australia. As a writer and content marketer, she has written, edited, and proofread content and communication strategies for a range of industries, such as energy, healthcare, banking, financial services, fashion, aged care, food and beverage, technology, and retail. Her work includes media releases, newspaper/magazine editorials, blogs, speeches, social media content calendars, and marketing collateral. At Ogilvy PR, Payal worked with well-known Australian and international brands like NAB, MLC, Medibank, Target, and UNIQLO. She is also proficient in using Meltwater Buzz, Google Analytics, and Hootsuite.

Payal Hemdev

Employment Highlights

Education Highlights

Portfolio

SCAN-RENT Saves 500 Hours of Crane Time

Flowground

How Technology Is Improving the Cattle Industry

3 Critical Estate Planning Steps Every Person Should Take

How Australia’s Education Sector Is Creating a Sustainable Future

All You Need to Know About Electricity’s “Lazy Tax”

SCAN-RENT Saves 500 Hours of Crane Time

Flowground

How Technology Is Improving the Cattle Industry

3 Critical Estate Planning Steps Every Person Should Take

How Australia’s Education Sector Is Creating a Sustainable Future

All You Need to Know About Electricity’s “Lazy Tax”