Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

Work With Talent
Payal Hemdev

Payal Hemdev

Previously from Ogilvy PR Australia.

Payal Hemdev has over nine years' experience in marketing, public relations, human resources, and content writing for agencies and clients across the Middle East, India, and Australia. As a writer and content marketer, she has written, edited, and proofread content and communication strategies for a range of industries, such as energy, healthcare, banking, financial services, fashion, aged care, food and beverage, technology, and retail. Her work includes media releases, newspaper/magazine editorials, blogs, speeches, social media content calendars, and marketing collateral. At Ogilvy PR, Payal worked with well-known Australian and international brands like NAB, MLC, Medibank, Target, and UNIQLO. She is also proficient in using Meltwater Buzz, Google Analytics, and Hootsuite.

Content Writing
Content Marketing
Content Strategy
B2B Content Marketer
B2B Content
Public Relations
Marketing Communications
Feature Writing
Content Editing
Proofreading
Content Planning
Communication Strategy
Media Relations
Digital Marketing
Social Media Management
Google Analytics
Hootsuite
Blog Writing
Web Content
Payal Hemdev

Payal Hemdev

Previously from Ogilvy PR Australia.

Payal is Available for Projects

Work with Payal

Employment Highlights

Content & Features Writer

Independent

April 2019 - Present (2 years 5 months)

Content Writer & PR Specialist

Marketing Eye

April 2018 - November 2018 (7 months)

Senior Account Executive

Ogilvy Public Relations

January 2016 - November 2016 (10 months)

Content Writer

Independent

March 2014 - March 2015 (1 year)

2 More Entries

Education Highlights

Master of Arts, Marketing Communication

Middlesex University

September 2009 - August 2011 (1 year 11 months)

Bachelor of Business Administration (BBA), -

Manipal University, Dubai

September 2004 - August 2007 (2 years 11 months)

Portfolio

Scan Rent

SCAN-RENT Saves 500 Hours of Crane Time

flowground

Flowground

Steel Supplies

How Technology Is Improving the Cattle Industry

Morrows Corporate

3 Critical Estate Planning Steps Every Person Should Take

How Australia’s Education Sector Is Creating a Sustainable Future

All You Need to Know About Electricity’s “Lazy Tax”

Scan Rent

SCAN-RENT Saves 500 Hours of Crane Time

flowground

Flowground

Steel Supplies

How Technology Is Improving the Cattle Industry

Morrows Corporate

3 Critical Estate Planning Steps Every Person Should Take

How Australia’s Education Sector Is Creating a Sustainable Future

All You Need to Know About Electricity’s “Lazy Tax”

Resume

Content & Features Writer

Independent

April 2019 - Present (2 years 5 months)

  • Worked with clients within different industries, including energy, finance, human resources, interior design, retail, and technology.
  • Wrote, edited, and proofread content, including magazine editorials, business blogs, web copy, marketing collateral, media releases, and biographies.

Content Writer & PR Specialist

Marketing Eye

April 2018 - November 2018 (7 months)

Marketing Eye is a marketing consultancy agency in Sydney and Melbourne, Australia for small to medium-sized businesses. 

  • Wrote, edited, and proofread all content, including EDMs, blogs, and marketing content.
  • Planned new content for client blogs.
  • Wrote and distributed media releases.
  • Created media lists and managed media relations.
  • Developed social media calendars and marketing strategies for new clients.
  • Produced key message documents.
  • Clients: Origin Energy, DeliveryQuoteCompare, Morrows, PKF Integrity, Elysian Energy, Anywhere Auctions, CHS Healthcare, and Scan-Rent.

Senior Account Executive

Ogilvy Public Relations

January 2016 - November 2016 (10 months)

  • Provided client servicing and counsel.
  • Developed communication strategy and media engagement plans.
  • Pitched media opportunities.
  • Wrote, edited, and proofread media releases, biographies, editorials, media Q&As, and key messaging guides.
  • Coordinated media interviews and briefing spokespeople on key messages.
  • Managed end-to-end influencer marketing campaigns.
  • Researched for existing clients and new business briefs.
  • Clients: BP, Department of Health and Human Services - Victoria, Medibank, Melbourne Convention and Exhibition Center, National Australia Bank, Stratton Finance, Target, UNIQLO, and VicHealth.

Content Writer

Independent

March 2014 - March 2015 (1 year)

  • Managed the PR campaign for LG Electronics at GITEX Technology Week 2014, the largest technology trade show in the Middle East.
  • Wrote content for a diverse range of clients, including media publications, startups, and PR agencies.

PR Consultant

Mojo PR

August 2010 - September 2013 (3 years 1 month)

Mojo PR is a Dubai-based PR agency delivering intelligent PR programs with measurable business results across the Middle East.

  • Oversaw the execution of PR campaigns.
  • Provided strategic counsel to clients.
  • Wrote and edited media releases, editorials, and content for social media.
  • Pitched and secured media opportunities.
  • Provided press office management at trade shows and conferences.
  • Managed social media pages for clients, including Facebook, twitter, Instagram, and Linkedin.
  • Analyzed social media data and prepared reports.
  • Led two award-winning campaigns recognized at the 2013 MEPRA (Middle East Public Relations Association) Awards, the only independent PR awards in the region.
  • Managed PR campaigns for ten trade exhibitions organized by the Dubai World Trade Centre (DWTC), the leading exhibitions organizer in the UAE.
  • Achieved record PR results for Gulfood 2013 and GITEX Shopper 2012, two of DWTC’s largest shows.
  • Clients: Al Tamimi Investments, Dubai World Trade Centre, Eureeca, The Great Place to Work Institute, International Enterprise Singapore, Summertown Interiors, Tiffany & Co., and Virgin Megastore.

HR Executive

Emaar Properties

August 2007 - August 2010 (3 years)

  • Managed onboarding of new recruits, including organizing employment visas.
  • Organized relocation of overseas recruits and repatriation of ex-staff.
  • Prepared final settlements and completing leaving formalities including exit interviews.
  • Managed front office staff and telephone operators.
  • Oversaw employee grievances and resolution initiatives.
  • Prepared offence reports and warning/termination letters.

Education

Master of Arts, Marketing Communication

Middlesex University

September 2009 - August 2011 (1 year 11 months)

Bachelor of Business Administration (BBA), -

Manipal University, Dubai

September 2004 - August 2007 (2 years 11 months)