Payal Hemdev

• Worked with clients within different industries, including energy, finance, human resources, interior design, retail, and technology.
• Wrote, edited, and proofread content, including magazine editorials, business blogs, web copy, marketing collateral, media releases, and biographies.

Marketing Eye is a marketing consultancy agency in Sydney and Melbourne, Australia for small to medium-sized businesses. 

• Wrote, edited, and proofread all content, including EDMs, blogs, and marketing content.
• Planned new content for client blogs.
• Wrote and distributed media releases.
• Created media lists and managed media relations.
• Developed social media calendars and marketing strategies for new clients.
• Produced key message documents.
• Clients: Origin Energy, DeliveryQuoteCompare, Morrows, PKF Integrity, Elysian Energy, Anywhere Auctions, CHS Healthcare, and Scan-Rent.

• Provided client servicing and counsel.
• Developed communication strategy and media engagement plans.
• Pitched media opportunities.
• Wrote, edited, and proofread media releases, biographies, editorials, media Q&As, and key messaging guides.
• Coordinated media interviews and briefing spokespeople on key messages.
• Managed end-to-end influencer marketing campaigns.
• Researched for existing clients and new business briefs.
• Clients: BP, Department of Health and Human Services - Victoria, Medibank, Melbourne Convention and Exhibition Center, National Australia Bank, Stratton Finance, Target, UNIQLO, and VicHealth.

• Managed the PR campaign for LG Electronics at GITEX Technology Week 2014, the largest technology trade show in the Middle East.
• Wrote content for a diverse range of clients, including media publications, startups, and PR agencies.

Mojo PR is a Dubai-based PR agency delivering intelligent PR programs with measurable business results across the Middle East.

• Oversaw the execution of PR campaigns.
• Provided strategic counsel to clients.
• Wrote and edited media releases, editorials, and content for social media.
• Pitched and secured media opportunities.
• Provided press office management at trade shows and conferences.
• Managed social media pages for clients, including Facebook, twitter, Instagram, and Linkedin.
• Analyzed social media data and prepared reports.
• Led two award-winning campaigns recognized at the 2013 MEPRA (Middle East Public Relations Association) Awards, the only independent PR awards in the region.
• Managed PR campaigns for ten trade exhibitions organized by the Dubai World Trade Centre (DWTC), the leading exhibitions organizer in the UAE.
• Achieved record PR results for Gulfood 2013 and GITEX Shopper 2012, two of DWTC’s largest shows.
• Clients: Al Tamimi Investments, Dubai World Trade Centre, Eureeca, The Great Place to Work Institute, International Enterprise Singapore, Summertown Interiors, Tiffany & Co., and Virgin Megastore.

• Managed onboarding of new recruits, including organizing employment visas.
• Organized relocation of overseas recruits and repatriation of ex-staff.
• Prepared final settlements and completing leaving formalities including exit interviews.
• Managed front office staff and telephone operators.
• Oversaw employee grievances and resolution initiatives.
• Prepared offence reports and warning/termination letters.