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Pete Bartolik

Enterprise Technology Writer

Pete Bartolik

Writes for Cisco, Dell, Huawei & Red Hat.

Pete Bartolik is a seasoned technology editor with over ten years of experience writing for and editing high-tech customer publications including AEVI, Cisco, Dell, Huawei, IBM, Intel, Microsoft, Red Hat, and VMware. He specialized in authoring white papers, sponsored content, editorial news as well as copy editing B2B articles. At Computerworld, Pete spearheaded the directions of teams over three locations and created content for the weekly publications covering themes from news to technology and startups.

Enterprise Technology Content
High Tech Content
Information Technology Content
Newsletters
Technology Content
Thought Leadership
White Papers
Enterprise Technology Content Strategy
High Tech Content Strategy
Information Technology Content Strategy
Technology Content Strategy
Ghostwriting
B2B Content
Case Studies
Pete Bartolik

Pete Bartolik

Writes for Cisco, Dell, Huawei & Red Hat.

Enterprise Technology Writer

Pete is Available for Projects

Work with Pete

Employment Highlights

Content Creator & Strategist

Independent

June 2003 - Present (20 years 10 months)

Writer

International Data Group

September 2005 - Present (18 years 7 months)

Consultant

AEVI International GmbH

January 2017 - Present (7 years 3 months)

Consultant

Zscaler

December 2016 - August 2018 (1 year 9 months)

Education Highlights

Bachelor of Arts, English

Salem State University

January 1976 - May 1978 (2 years 5 months)

Portfolio

Network World

Internet of Overwhelming Things

CIO

Taking Control of Your Software Licenses in the Cloud Era

Network World

Are Data Centers Going Soft?

CSO Online

Beyond the Firewall - Different Rules for East-West Traffic

HPE

To Deal With Zettabytes Efficiently, We Need Smarter IoT

Network World

Against All Odds

Network World

Internet of Overwhelming Things

CIO

Taking Control of Your Software Licenses in the Cloud Era

Network World

Are Data Centers Going Soft?

CSO Online

Beyond the Firewall - Different Rules for East-West Traffic

HPE

To Deal With Zettabytes Efficiently, We Need Smarter IoT

Network World

Against All Odds

Resume

Content Creator & Strategist

Independent

June 2003 - Present (20 years 10 months)

Pete has worked on both sides of the editorial fence as a journalist and public relations strategist.

  • Wrote and edited custom print and electronic publications.
  • Developed content strategies and future campaigns for clients.
  • Completed contract editor assignments for B2B and B2C tech publications.
  • Clients: AEVI, Cisco, Dell, HPE, Huawei, IBM, Intel, Microsoft, Red Hat and VMware.

Writer

International Data Group

September 2005 - Present (18 years 7 months)

  • Wrote about business technology and IT management issues.
  • Produced white papers, magazine articles, newsletters, blogs and ghostwrote executive byline viewpoints.

Consultant

AEVI International GmbH

January 2017 - Present (7 years 3 months)

AEVI International GmbH is a company that develops an ecosystem and marketplace for payments and value-added services. 

  • Contributed heavily to enterprise and tech publications.
  • Ghostwrote blog posts as well as news articles published on their online website.
  • Edited website copy to maximize click-through-rate conversion rates.
  • Researched in competitive positioning and message development to improve current and future campaigns.

Consultant

Zscaler

December 2016 - August 2018 (1 year 9 months)

Zscaler is a global cloud-based information security company specializing in advanced persistent threat, data loss prevention, SSL inspection and next generation firewall.

  • Covered a wide range of content creation as well as PR development.
  • Ghostwrote executive bylines.
  • Revised competitive "battle cards" and communicated with the team to improve and adjust campaigns.
  • Developed partner solution brochures and web content.

Consultant

SimplyDirect

October 2011 - June 2017 (5 years 9 months)

SimplyDirect offers account-based marketing services to B2B technology clients.

  • Developed demand generation surveys for clients and created white papers from results.
  • Conducted research, surveys, and interviews to gain understanding of business and hence communicate with various teams to adjust business strategies.
  • Detected issues through UI and UX testing as well as analyzing data and investigated ways to resolve them.
  • Compiled and came up with performance reports.

Media Relations Consultant

Verifone

November 2003 - June 2016 (12 years 8 months)

Verifone is a global company that provides technology for electronic payment transactions and value-added services at the point-of-sale. 

  • Handled content creation and analyzed content performance.
  • Managed the primary media and analyst relations contact.
  • Developed content for press releases, media kits, and white papers.
  • Ghostwrote for executive bylines and other news and enterprise content.

Editor

Microsoft Momentum

January 2004 - August 2008 (4 years 8 months)

  • Managed all assignment and editing of original content.
  • Selected licensed content for "webzine".
  • Oversaw content published in subscription newsletters for customers of Microsoft ERP business suites.

Executive Editor

Microsoft Executive Circle

January 2004 - August 2005 (1 year 8 months)

  • Managed all assignment and editing of articles.
  • Wrote copy and copyedited all content in quarterly publications for executive customers at companies using Microsoft business products.

Consultant

Pay By Touch

December 2003 - September 2004 (10 months)

Solidus Networks, Inc., doing business as Pay By Touch, provides biometric authentication, personalized marketing, and payment solutions.

  • Communicated actively with the media and PR team on campaigns.
  • Developed a media and analyst relations program.
  • Worked on ensuring a smooth relaunch of Solidus Networks as Pay By Touch.

Senior Vice President

Lois Paul & Partners

August 1993 - May 2003 (9 years 10 months)

Lois Paul & Partners (LPP) is a Boston PR agency focusing on healthcare and technology public relations.

  • Oversaw multiple areas of LLP and led programs.
  • Developed client strategic consulting, team operations management of high-tech specialty media relations agencies.
  • Managed Silicon Valley based operations with additional temporary responsibility for Austin operation.
  • Led the complete operation of the agency in accordance with the strategic plans.
  • Directly communicated with clients, including Lotus, Intel, Nortel, Hypercom, Verifone, and Sybase.

Editor-in-Chief

Lotus Magazine

January 1991 - August 1993 (2 years 8 months)

  • Contributed to the content vetting and campaign releases.
  • Edited all content for the monthly publication for business users of Lotus spreadsheet and other productivity tools.
  • Assisted merger of publication into PC World.

Reporter & News Editor

Computerworld

July 1983 - January 1991 (7 years 7 months)

Computerworld leads with analysis of news, transformational technologies and trends, providing peer-based content with real-world strategies for implementing technology to drive business results.

  • Led a team of over 40 members at premier enterprise's, Information Technology, a weekly publication.
  • Spearheaded the directions of teams over three locations.
  • Edited news articles and other contents published by the enterprise.
  • Created content for the weekly publications covering themes from news to technology and startups.

Education

Bachelor of Arts, English

Salem State University

January 1976 - May 1978 (2 years 5 months)