Rebecca Jan

• Consulting on digital and product strategy

• Critical analysis and feasibility assessment of start-up pitches

• Forensic analysis of video and photographic imagery

• Re-development of e-Commerce store on new platform

• UAT of clients website and recommendations pack

• Audit data and manage defects in JIRA.

• Creation of automated tests on transformed data.

• Extract, Transform and Load (ETL) of remediation data using DataStage.

• Development of calculations for remediation tasks.

• Development of dynamic reporting tool within Tableau.

• Technical documentation writing of auditing process.

• Consulting on the organisation's analytics and data strategy.

• Customer value and sentiment analysis.

• Data warehousing – Extract, Transform and Load (ETL); and modelling in Google Cloud Platform (GCP).

• Development of tools for stakeholders using Tableau.

• Dynamic model creation for planning and space optimisation.

• Use of classification algorithms for segmentation and anomaly detection.

• Algorithm development for customer analytics.

• Analysis of datasets to prove/disprove hypotheses and identify trends.

• Data management – cleansing, enrichment, manipulating and analysis.

• User Acceptance Testing (UAT) of SAP Business Object reports, and report generation through SAP/SAP Business Objects.

• Visualisation of insights using Tableau.

• Content Management System (CMS) and Electronic Direct Marketing (EDM) management via HubSpot.

• Data management – cleansing, enrichment, manipulating and analysis.

• Reporting for Finance, Marketing and Sales using customer and transactional data.

• Salesforce administration and architecture.

• Auditing of data and system processes.

• Developing Electronic Direct Marketing (EDM), Creative, Direct Marketing (DM) and Point of Sale (POS) assets with agencies

• Implementation of social/media monitoring platforms – Meltwater and Percolate.

• LMS implementation, auditing, and support for APAC dealers.

• Marketing and campaign analytics.

• Reporting on warehouse and dealership stock turnover using Cognos.

• UAT of software’s and global site updates – managed in JIRA.

• Website and asset management across three brands for Australia and New Zealand (ANZ) via Adobe Experience Manager (AEM).

• Media and social analytics (Boolean queries via the Meltwater platform).

• Consumer lifecycle and nurture stream mapping based on touchpoint rules.

• Data cleansing, extraction and Management within Customer Relationship Management (CRM) platform.

• Editor of Subaru’s monthly e-Magazine Symmetry.

• Electronic Direct Marketing (EDM)/Direct Marketing (DM) development and deployment through agencies and Marketo.

• Ensuring compliance with privacy policies and managing the Privacy Officer inbox.

• Implementation of the Lead Management System (LMS) AutoGate and Marketo.

• Reporting on lead data, campaign results and Key Performance Indicator (KPI) tracking.

Awarded the Graduate Access Women in Engineering Grant.

Member of Melbourne University Racing (FSAE).

Founder of the Machine Learning Students Association.

Completed elective streams in Biomedical Science and Information Technology.