Renzo Rigano

AMPM HQ is a calisthenic community in Australia that aims to differentiate itself with how it trains members incorporating fitness through natural movement.

• Developed website management (CMS Wordpress), Google Ad campaigns driving digital signups.
• Performed Facebook page management (paid), analytics and analysis, campaign management, reporting, and SEO.
• Increased 30 sign-ups and developed a new way to measure conversions via their third party supplier MindBody.
• Grew site users by 95% since October 2018.

Essential Beauty is Australia's leading franchise group of beauty salons offering services such as body piercing, cosmetic injectables and semi-permanent makeup to name a few.

• Coordinated and managed local area and digital marketing for all 70 Essential Beauty salons nationwide.
• Reduce Site speed load time from 25 seconds to 6.4 seconds on average, and load size from 5.5mb to 2.85mb.
• Increased site metrics from an average of 10,500 a week to 29,000 a week.
• Optimized website and Google Ads to reduce spending and improve clicks by reducing costs by $3,000 and grew clicks by 4000.
• Resulted to average spend of $6000 a month reaching 150,000+ users and generated 15,000 unique click-throughs of social advertising.
• Enhanced the site for speed, mobile friendliness and flow for better UX.
• Grew website visits month on month and handled event activations together with other brands such as Spell and Erth that accelerated company's brand exposure.
• Delivered E-commerce functionality to the website within the budget.

The Peregrine Corporation is a South Australian family-owned company which operates the On The Run brand of service stations and convenience stores in South Australia, as well as Smokemart & GiftBox stores nationwide.

• Grew and built digital as well as social channels for Smokemart & GiftBox and VapeSq brands.
• Developed search and display adword campaigns targeting increased traffic and conversions.
• Identified potential influencers and coordinated marketing efforts for across various socials.
• Created social media content curation, management, advertising, and branding.
• Provided digital strategy to increase the brand's online reach, recognition, and sales.
• Conducted product advertising and promoting through various digital advertising channels such as Google AdWords, shopping and social media advertising.
• Developed website SEO to increase organic rankings on Google and display at the top of search results and website management and optimization.
• Created e-commerce driven campaigns to increase sales on site and in store.
• Increased site visitors to an average of 10,000 per week from 5,000.

Adelaide International School is a brand new high school established in 2016 catering the needs of domestic and international students.

• Established the marketing strategy and plan to attract more students, with implementation to follow.
• Created a brand-new website on WordPress by wireframing, coding, and implementation.
• Managed online advertising campaigns across AdWords and social media and all online properties and channels.
• Handled and measured key metrics from various sources and drove traffic via organic and paid measures.
• Created various marketing materials including brochures, flyers, and other school-based materials; materials design with Adobe CC suite.
• Established a coherent strategy and plan to enhance the brand including creation of key social media platforms.
• Developed and implemented the school across various search engine tools such as search console, tag manager and my business.
• Crafted key video marketing materials including planning, story boarding, coordination of talent, filming and final production of cinema as well as online video ads.
• Conducted photo shoot planning and coordination.
• Managed international marketing: Vietnam, Malaysia, Nepal, India, and Pakistan.
• Accrued over 45 leads in using various digital measures AdWords and Facebook Ad campaigns which exceeded to 100% of the original goal.
• Gathered 250 visitors to the website weekly via organic and paid measures from averaged 50 users a week before.

The AICSA is an Australian non-profit organization that provides advice and support to both members of the public and those working in the conveyancing profession.

• Assisted in the cultivation of marketing strategy and brand equity.
• Performed brand and page management of social media platforms such as Facebook, Twitter, Linkedin, Google+, Flickr in which ROI and metrics resulted to a 3000% increase in traffic via organic strategy.
• Created activities that lead to large increases in search, engagement and reach.
• Managed and developed AICSA websites via multiple CMS tools including Wordpress and IVT.
• Developed key optimization of websites www.aicsa.com.au, and www.aicsaconference.com.au.
• Achieved key SEO ratings consistently and maintained in accordance with Google's latest Algorithms.
• Managed and produced fortnightly e-newsletter - the average open rate of 60%, which is high for non-profit.
• Handled and cultivated bi-yearly magazine - an open rate of 75% per magazine.
• Liaised with various committees to meet KPIs and sponsors and maintained strong relationships.
• Developed EDM blasts to membership and graphic design on adverts, flyers and web.
• Coordinated and managed events and ran live seminars.