AMPM HQ is a calisthenic community in Australia that aims to differentiate itself with how it trains members incorporating fitness through natural movement.<ul><li>Developed website management (CMS Wordpress), Google Ad campaigns driving digital signups.</li><li>Performed Facebook page management (paid), analytics and analysis, campaign management, reporting, and SEO.</li><li>Increased 30 sign-ups and developed a new way to measure conversions via their third party supplier MindBody.</li><li>Grew site users by 95% since October 2018.</li></ul>

Digital Marketing Manager

Essential Beauty is Australia's leading franchise group of beauty salons offering services such as body piercing, cosmetic injectables and semi-permanent makeup to name a few.<ul><li>Coordinated and managed local area and digital marketing for all 70 Essential Beauty salons nationwide.</li><li>Reduce Site speed load time from 25 seconds to 6.4 seconds on average, and load size from 5.5mb to 2.85mb.</li><li>Increased site metrics from an average of 10,500 a week to 29,000 a week.</li><li>Optimized website and Google Ads to reduce spending and improve clicks by reducing costs by $3,000 and grew clicks by 4000.</li><li>Resulted to average spend of $6000 a month reaching 150,000+ users and generated 15,000 unique click-throughs of social advertising.</li><li>Enhanced the site for speed, mobile friendliness and flow for better UX.</li><li>Grew website visits month on month and handled event activations together with other brands such as Spell and Erth that accelerated company's brand exposure.</li><li>Delivered E-commerce functionality to the website within the budget.</li></ul>

The Peregrine Corporation is a South Australian family-owned company which operates the On The Run brand of service stations and convenience stores in South Australia, as well as Smokemart &amp; GiftBox stores nationwide.<ul><li>Grew and built digital as well as social channels for Smokemart &amp; GiftBox and VapeSq brands.</li><li>Developed search and display adword campaigns targeting increased traffic and conversions.</li><li>Identified potential influencers and coordinated marketing efforts for across various socials.</li><li>Created social media content curation, management, advertising, and branding.</li><li>Provided digital strategy to increase the brand's online reach, recognition, and sales.</li><li>Conducted product advertising and promoting through various digital advertising channels such as Google AdWords, shopping and social media advertising.</li><li>Developed website SEO to increase organic rankings on Google and display at the top of search results and website management and optimization.</li><li>Created e-commerce driven campaigns to increase sales on site and in store.</li><li>Increased site visitors to an average of 10,000 per week from 5,000.</li></ul>

Digital Marketing

Adelaide International School is a brand new high school established in 2016 catering the needs of domestic and international students.<ul><li>Established the marketing strategy and plan to attract more students, with implementation to follow.</li><li>Created a brand-new website on WordPress by wireframing, coding, and implementation.</li><li>Managed online advertising campaigns across AdWords and social media and all online properties and channels.</li><li>Handled and measured key metrics from various sources and drove traffic via organic and paid measures.</li><li>Created various marketing materials including brochures, flyers, and other school-based materials; materials design with Adobe CC suite.</li><li>Established a coherent strategy and plan to enhance the brand including creation of key social media platforms.</li><li>Developed and implemented the school across various search engine tools such as search console, tag manager and my business.</li><li>Crafted key video marketing materials including planning, story boarding, coordination of talent, filming and final production of cinema as well as online video ads.</li><li>Conducted photo shoot planning and coordination.</li><li>Managed international marketing: Vietnam, Malaysia, Nepal, India, and Pakistan.</li><li>Accrued over 45 leads in using various digital measures AdWords and Facebook Ad campaigns which exceeded to 100% of the original goal.</li><li>Gathered 250 visitors to the website weekly via organic and paid measures from averaged 50 users a week before.</li></ul>

Marketing Manager

The AICSA is an Australian non-profit organization that provides advice and support to both members of the public and those working in the&nbsp;conveyancing&nbsp;profession.<ul><li>Assisted in the cultivation of marketing strategy and brand equity.</li><li>Performed brand and page management of social media platforms such as Facebook, Twitter, Linkedin, Google+, Flickr in which ROI and metrics resulted to a 3000% increase in traffic via organic strategy.</li><li>Created activities that lead to large increases in search, engagement and reach.</li><li>Managed and developed AICSA websites via multiple CMS tools including Wordpress and IVT.</li><li>Developed key optimization of websites www.aicsa.com.au, and www.aicsaconference.com.au.</li><li>Achieved key SEO ratings consistently and maintained in accordance with Google's latest Algorithms.</li><li>Managed and produced fortnightly e-newsletter - the average open rate of 60%, which is high for non-profit.</li><li>Handled and cultivated bi-yearly magazine - an open rate of 75% per magazine.</li><li>Liaised with various committees to meet KPIs and sponsors and maintained strong relationships.</li><li>Developed EDM blasts to membership and graphic design on adverts, flyers and web.</li><li>Coordinated and managed events and ran live seminars.</li></ul>

Marketing Coordinator

Over the course of 3 months, I implemented key SEO/SEM strategy along with key website optimisation tools to improve the speed of the site and load from 25 seconds to 7 and site load of 5.5mbs to 3,6mbs ensuring we went from 11k per week to 32k per week

Website Metric increase by 150%

Renzo Rigano

Created a graphic for AMPM, a calisthenic community in Australia. Designed to be publish on all digital formats and help drive up interest. Fifteen customers signed up for the first month.

1 Week Sign Up Graphic

Worked on developing an updated video campaign for franchising opportunities. Pushed this onto Google display campaigns generating an additional 10 applications.

Own Your Own Business! EBfranchise Video Promo

Designed a promotional image with InDesign to push brand awareness and sales for the month.
Generated close to $30,000 in a category that was lagging.

Laser Removal Promotion

Developed a promo for Essential Beauty, a Mother's Day competition offering 20% off online gift cards.

Mother's Day Promo

Developed national marketing promotions landing page for Essential Beauty. Used to drive bookings online and generate sales for over 70 network across Australia.

Current Beauty Offers

Helped in launching an e-commerce platform with gift card integration with WEX.
Generated $70,000 in sales since December 2018 with a mix of SEO and PPC.

Essential Beauty Online Shop Launch

Worked on a Google Ads campaign for University College London (UCL), London's leading multidisciplinary university, with 8,000 staff and 25,000 students. Generated brand awareness and student applications. Optimized the website and applied changes when needed.

Student Enrolment Push UCL Campaign

Created a landing page for AMPM for retargeted signups, via Google ads and socials.

7 Days Free Trial Landing Page

Created and managed AICSA websites via multiple CMS using Wordpress and IVT.

Welcome to AICSA

Crafted an e-commerce based site for Essential Distribution, one of Australia's largest importers, distributors, and wholesalers of quality salon products and equipment for the beauty industry.

Essential Distribution Website

Developed Supplement Warfare's website, an online shop that offers training apparel and supplements.

Promoting Health, Fitness, Muscles and Combat Sports

Developed a brand new website for Adelaide Institute of Business and Technology, providing quality education in business information technology and language. It offers courses in Business, IT, TESOL and EAP.

AIBT Website

Helped an e-commerce driven site increase sales by 10% via SEO optimization and PPC campaigns.

GiftBox Online - The Home of Games

English (American)

Renzo Rigano has championed five solid years of experience applying his expertise in digital marketing to retail, e-commerce, non-profit, construction, education, and beauty industries. He has partnered with both small startups as well as leading franchise groups including Essential Beauty, AMPM Fit, Electrasol, Refined Cruises, Form Home Improvements, and SA Secure Services. Renzo is particularly strong in social media marketing, SEO, PPC, CRM, and email marketing, web development and is well versed in CMS tools including WordPress, Shopify, Joomla, and Wix.

Renzo Rigano

Employment Highlights

Education Highlights

Portfolio

Website Metric increase by 150%

1 Week Sign Up Graphic

Own Your Own Business! EBfranchise Video Promo

Laser Removal Promotion

Mother's Day Promo

Current Beauty Offers

Website Metric increase by 150%

1 Week Sign Up Graphic

Own Your Own Business! EBfranchise Video Promo

Laser Removal Promotion

Mother's Day Promo

Current Beauty Offers