Riccardo Dondi
Growth Marketer

Riccardo Dondi

Handled Deloitte, Amplifon, Ducati & Accenture accounts.
Work with Riccardo Work with a Growth Marketer

About

Riccardo Dondi is a strategic and highly creative senior growth marketing and communications executive with over 12 years of in-depth experience with managing both B2B and B2C companies, including e-commerce, Software-as-a-Service, and startups. He has consulted on innovation, startup and product launch, and growth for big corporate companies such as Unicredit, Deloitte, Amplifon, Ducati, and Accenture. His expertise also includes managing large volumes of data with various tools like Google Analytics, Google AdWords, Google Tag Manager, Facebook Ads, and Google Search Console.

Employment

5 roles
Nov 2017 - Present 8 years 6 months
Data Marketing Lead & Growth Hacker
Evensi Inc.

Evensi offers a platform to promote events on all the major advertising channels simultaneously. 

  • Provided direct support to the CEO in analysis data and making business decisions.
  • Delivered growth results using funnel optimization strategies, A/B testing, and implementing new services such as chatbot automation for interactive advertising, artificial intelligence-powered SEO and SEM, automatic ads, API-centric marketing, predictive lead generation, scraping robots, and data analysis.
  • Managed large volumes of data with various tools like Google Analytics, Google AdWords, Google Tag Manager, Facebook Ads, and Google Search Console.
  • Increased monthly traffic, including six million unique users; 100,000 events added each day, more than 50,000 emails sent each day, and revenue over 200% YoY.
Jan 2016 - Present 10 years 4 months
Growth Hacker
Independent

Riccardo has experience managing both B2B and B2C companies, including e-commerce, Software-as-a-Service, and startups.


As a growth and innovation consultant for Brainiac Cloud:

  • Provided strategic consultancy for the launch of a machine learning platform, www.brainiaccloud.ai.

As a growth and innovation consultant for Stirapp: 

  • Helped the startup Stirapp.it start an MVP product, expand to ten cities, and collect crowdfunding of €200,000. 

As a growth and innovation consultant for Baboul: 

  • Provided strategic consultancy for the implementation of a mobile and web app, www.baboul.it.
Jun 2016 - Nov 2017 1 year 5 months
Head of Innovation
Simbiosity

Simbiosity is a consultancy agency dealing with innovation and startups in Italy.

  • Worked with a team of five people; in charge of scouting and research for innovation ventures. 
  • Managed the design and management of a qualified database by scouting, mapping, and evaluating over 16,000 innovative startups in Italy, classified by technology trends such as AI, blockchain, cloud, and fintech.
  • Clients: Accenture, Deloitte, Amplifon, Banca Generali, Unicredit, Prometeia, OTB (Diesel), Ducati, BNP Paribas, UBI, and many more.
Jan 2015 - Jun 2016 1 year 5 months
Head of Digital
Canali & C.

Canali & C is a marketing and integrated communication agency, offering services, including strategic consulting during the product full life-cycle, integrated communication plans, media planning, promotions, events, unconventional, internet, and new media.

  • Managed P&L of the digital department of the agency, including lead generation and new customer acquisition.
  • Developed team revenue growth from 220,000 to 1.1 million (400% increase) in 12 months and team growth from six people to 12.
  • Extended the overall community of Facebook fans to over 1 million.
  • Managed the development of 24 websites and four mobile apps in 12 months.
  • Worked with main customers in the retail industry and shopping malls such as Auchan, Gruppo Percassi (Kiko, Starbucks, Oriocenter), Coop, and Ikea Centers.
Jan 2012 - Jan 2015 3 years
Growth Marketing Manager
Hivejobs

Hivejobs is a young Italian company that introduced a highly innovative recruiting system.

  • Managed startup marketing phase for Hivejobs (hired as employee N. 2). Full management of the marketing strategy, including B2B events promotions in Italy and advertising campaigns.
  • Oversaw marketing budget of €600,000, of which about half for online campaigns, including AdWords, Facebook, lead generation, landing page creation, online webinars, and online events.
  • Handled the lead generation and pre-sales team; 20,000 sales leads generated from Italian and UK companies; increased trend in 2015 such as one new customer every 16 hours; and increased growth to 800,000 revenue and reached breakeven.
  • Managed growth strategies for SEO, SEM, social media, email marketing, and events.

Education

Jan 2011 - Dec 2012 1 year 11 months
Startup Business Management, -
SDA Bocconi
Jan 2003 - Dec 2006 3 years 11 months
Master of Science, Symbolic Systems
University of Bologna, Italy
Jan 2000 - Dec 2003 3 years 11 months
Bachelor of Science, Digital Communication
University of Pavia, Italy

Portfolio

3 items