• Provided a variety of design services such as UX/UI, art direction, brand identity development, print design, web and interaction design.
• Worked with national and international businesses delivering user-centered design solutions and state of art design products.
• Assisted businesses to assess their brand’s values and key features to develop consistent marketing. Managed brand identity development and restyle.
• Art-directed and developed print and digital marketing content.
• Designed the website responsive interface of the project “Share to Shape” for the City of Perth (info and surveying phase). Analyzed the data and key needs provided by the client to realize an intuitive layout focused on usability and user engagement.
• Worked as part of the startup “Let’s Italy” that created and organized the event, “Let’s Sagra”. As the art director and marketing manager, Roberta has managed the brand Identity development, communication and marketing strategies, sponsor acquisition and management, print and digital content creation. 
• Involved in the creation of an app to help Armadale Antenatal Service deliver better care for pregnant women. Awarded second place for Best Product.

Compco Digital works with shopping centers, retailers, and brands to deliver consumer marketing programs via their retail-focused platform products.

• Worked in a team responsible for designing and developing custom apps and websites for major retail companies such as Stockland, J LL, AMP.
• Designed print collaterals for in-store marketing campaigns.
• Identified clients’ needs and translated them into effective graphic and digital products to meet KPIs. 
• Coordinated with the developing team to create flawless app designs and interactions. 
• Brainstormed and developed new ideas to pitch specific services to potential new clients.
• Realized an animated video to pitch a new service to the company's clients. Identified key aspects and functionalities creating a presentation that helped the sales team explain the service in a clear and entertaining way. 

Milners is a wholesale company focusing on developing industry knowledge and building consumer equity in premium global brands in the sectors of gourmet homewares, home health, and home environment.

• Designed and prepared a wide range of print and digital marketing collaterals for both Milners and its brands.
• Managed the brands’ identity, both online and offline.
• Collaborated with brand teams to design new marketing strategies.
• Developed marketing material for the consumer, including magazine and online ads, websites, point-of-sale, brochures, and flyers.
• Presented the company stakeholders with a plan for the upgrade of the online shop, shop.milners.com.au, to increase its potential in driving sales. Worked closely with an external developing company; supervised the communication and coordination with the internal marketing team to implement new features and efficient interaction.
• Collaborated with the Tanita and Vornado teams and the external developers. After careful analysis of user data from customer care records and website analytics, Roberta designed the layout and specified the functionalities for the new websites, tanitaaustralia.com and vornado.com.au.
• Worked in team with brand managers and marketers to create a campaign for a competition held in collaboration with the famous TV Show “My Kitchen Rules”.