Roger Foisy

HomeWorks Energy is a home performance contractor performing residential energy assessments and installing energy efficiency retrofits in Massachusetts and New York.

• Worked on program awareness and community activation via prospecting and acquisition marketing.
• Oversaw brand, communications, and content and managed a budget of $4MM annually.

Appalachian Mountain Club is a conservation and recreation group in the United States.

• Worked as part of the leadership team, responsibilities included board presentations, budget development, and reporting and marketing strategy.
• Handled email, print, PPC, media and paid social buys, site content and UX, partnerships, events, and analytics.
• Elated to have driven record-high lodging revenue for three consecutive months in summer and fall, 2017.

Doctor On Demand is a video telemedicine company, offering on-demand and scheduled visits with US-licensed healthcare providers via any smartphone, tablet, or computer. 

• Managed both DTC and B2B2C email marketing, CRM and lifecycle, brand guidelines and creative, copy, web layouts and page builds, all blog content, app push notifications as well as micro sites for health plan and corporate partners.
• Handled marketing strategy, vendor and agency management, and budgeting.
• Liaised with medical and mental health clinical directors, product team, enterprise sales, CSX, and B2B activation groups.

• Developed international team of four marketing professionals plus two outside contractors.
• Engaged the Airbnb community of guests, prospective travelers, and hosts with a global cadence of regular email marketing communications.
• Managed email notifications, lifecycle series, automated and dynamic content in more than 20 languages, with a consistent global open rate of more than 30%.
• Supported localized email in collaboration with several field marketing offices in Europe, APAC, North and Latin America.
• Worked on the top goal of email program; engagement from open and click through booking conversion. CRM controls, brand and style consistency across all markets worldwide.
• Localized, personalized, relevant content within every email piece being deployed.

• Directed a team of four marketing, coding, and design professionals.
• Managed strategy, creative direction, budget, and forecasting.
• Provided full P&L responsibility for Carnival's email marketing programs, as well as trigger, automated, brand, product and sales related email programs.
• Performed list management and CRM direction and analysis.
• Integrated email channel with online initiatives and social media.

• Managed and collaborated daily with a team of four marketing professionals, including an email manager and social media manager.
• Developed and managed email marketing programs, including strategy and concept through to daily execution oversight on all transactional, triggered, and marketing emails, tests and multivariate offers.
• Oversaw CRM and segmentation, surveys, Facebook integration, and social media marketing. Handled advertising and brand engagement/interaction across email and social channels.
• Provided P&L responsibility for email and social budget as highest contributors to online sales.