<ul><li>Graduated as Cum Laude.</li><li>Overall GPA 3.3 and Marketing GPA 3.9.</li></ul>

<ul><li>Helped big and small businesses meet their marketing and sales objectives by offering onboarding, implementation, and management of marketing automation systems (MAS) including, but not limited to HubSpot, Keap + InfusionSoft, MailChimp, ActiveCampaign, Eloqua, and Pardot.</li><li>Developed various marketing strategies, including email marketing, content marketing, SEO, copywriting and blogging, PR, and persona/avatar research and creation.</li><li>Provided social media marketing services, including Facebook marketing, Instagram marketing, LinkedIn marketing, and overall social media strategy.</li></ul>

Inbound Marketer

Digital Telepathy is a user experience design agency, product development shop, and content publisher based in San Diego, CA.<ul><li>Developed inbound strategy such as email marketing to 22,000 blog subscribers and creating content for the blog that averages 200,000 monthly visitors.</li><li>Created and updated personas and created a content strategy that addressed those personas needs, challenges, and goals.</li><li>Nurtured leads through marketing automation to convert leads from MQL to SQL.</li><li>Owned the company’s website, working with the in-house web development and design teams to execute on updates.</li><li>Established new services based on the needs of the market, including ideation, creating the landing pages, marketing strategies, inbound strategies, blog posts, and relevant CTAs.</li><li>Managed social media monitoring and posting.</li><li>Applied to company awards and speaking opportunities to enhance the company's voice as a thought leader in the design community.</li><li>Ensured a good UX throughout the site and marketing efforts.</li></ul>

Marketing Manager

Power Digital Marketing is a full-service digital marketing agency in San Diego specializing in SEO, PPC, social media, and web development.<ul><li>Oversaw all marketing pertaining to the Power Digital brand.</li><li>Launched the company CRM/MAS HubSpot in 30 days to spearhead lead generation, email marketing, content marketing, and social media marketing.&nbsp;</li><li>Developed content management and creation, writing for and updating the blog, strategically optimized for targeted SEO keywords.&nbsp;</li><li>Managed public relations, strategically earning organic placements with a followed link on sites with high domain authority. Obtained eight followed links in the months, many of which had a DA of over 80.&nbsp;</li><li>Created and managed all campaigns, including social, content, and email campaigns, as well as landing pages and form creation and management.&nbsp;</li><li>Heavily involved in branding for Power Digital, owning the creation of eBook templates, written style guide, social presence, brand voice, and brand identity.&nbsp;</li><li>Established personas through extensive client research, and developed a persona strategy that could be applied to clients.</li></ul>

Marketing Director

MindMax partners with universities to increase enrollments by optimizing marketing and enrollment functions.<ul><li>Handled a marketing team to conduct all marketing for University Partners as well as the MindMax brand, and led all marketing campaigns from ideation to content creation and design, postcampaign analysis and reporting.</li><li>Managed CRM and marketing automation systems, including strategy, set-up, deployment, and reporting for all client and MindMax email campaigns. Sent over 150 emails to an average of 50,000 leads each month on behalf of Harvard, UCLA, UC Berkeley, Boston University, and UofC.&nbsp;</li><li>Acted as creative director for all digital and print collateral and advertisements.&nbsp;</li><li>Oversaw content creation, website maintenance, social media marketing, conference coordination, and representation.</li></ul>

Communispace, now C Space, is a global consultancy transforming how the world’s best-known brands collaborate with their consumers to accelerate growth.<ul><li>Oversaw email marketing campaigns from the initial brainstorming phase to content creation to execution and postcampaign analysis from 2012-2014.</li><li>Analyzed deliverability, open rates, and forward rates, and then made recommendations for future campaigns.&nbsp;</li><li>Nurtured and funneled leads collected from omnichannel marketing campaigns into Salesforce and Eloqua.&nbsp;</li><li>Acted as the liaison between sales operations and marketing ensuring that colleagues on all teams and levels were on task.&nbsp;</li><li>Evaluated landing pages, website, blog, and other company collateral to ensure industry-standard SEO best practices.&nbsp;</li><li>Analyzed website traffic and routinely created a monthly marketing report to be shared with upper management.&nbsp;</li><li>Decreased Google AdWords spend by 300% and increased CTR by 350% from February of 2013 to December 2013.&nbsp;</li><li>Corresponded with CEO to qualify CSR opportunities involving pro bono work, community engagement, workplace wellness, and environmental impact.</li></ul>

Sales & Marketing Coordinator

Wrote a step-by-step guide to developing buyer personas.

Buyer Persona Guide in Your Content Marketing Strategy

Ronnie Kassiff

Created content for Power Digital, providing persona template that teaches how to create customer and user personas.

Persona Template: How to Create Buyer and User Personas

Featured in an article discussing how Power Digital Marketing determines their A-list customers.

A Simple Plan to Attract A-List Customers

Featured in a Freelancer Advocate podcast on the discussion of content and e-mail marketing.

Episode 1 - Content and E-mail Marketing

Wrote a blog about understanding the psychology of motivation and UX.

Using Psychology of Motivation to Improve UX

Attended as a panelist for Engaging in the Inbox at the Digital Growth Summit in Los Angeles, November 2016.

Engaging in the Inbox With Email Marketing Campaigns DMC7

Highlighted in a book about her inbound marketing strategies. This book delivers 600 invaluable digital tactics as presented by 150 experts at marketing conferences in California.

Digital Marketing Tactics: 150 Experts Share Their Digital Marketing Techniques

Nominated by Calibre One for ARN Innovation Awards.

ARN Marketing Excellence Nomination

English (British)

Ronnie Kassiff is an inbound marketing expert with experience in different marketing automation systems such as InfusionSoft, HubSpot, ActiveCampaign, Eloqua, Pardot, and MailChimp. Specializing in marketing automation, content marketing, social media marketing, content creation, and email marketing, she has worked with various agencies for several years, including Digital Telepathy, Power Digital Marketing, Mindmax, and Communispace. In 2016, Ronnie was a panelist for CRM Best Practices and Engaging in the Inbox at the Digital Growth Summit in Los Angeles. Her expertise also includes persona research, PR strategy, SEO, Google Analytics, and Google AdWords.

Ronnie Kassiff

Employment Highlights

Education Highlights

Portfolio

Buyer Persona Guide in Your Content Marketing Strategy

Persona Template: How to Create Buyer and User Personas

A Simple Plan to Attract A-List Customers

Episode 1 - Content and E-mail Marketing

Using Psychology of Motivation to Improve UX

Engaging in the Inbox With Email Marketing Campaigns DMC7

Buyer Persona Guide in Your Content Marketing Strategy

Persona Template: How to Create Buyer and User Personas

A Simple Plan to Attract A-List Customers

Episode 1 - Content and E-mail Marketing

Using Psychology of Motivation to Improve UX

Engaging in the Inbox With Email Marketing Campaigns DMC7