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Ruth Loh Xiu

Ruth Loh Xiu

Hospital & Healthcare Writer

Wrote articles for Channel NewsAsia & SingHealth.

An experienced writer and editor, Ruth Loh Xiu specializes in medical and technology copywriting, producing content from leave-behinds and brochures to website copy and industry reports. She has crafted healthcare consumer articles for Singaporean print and digital publications, including NTUC Lifestyle, LiveWell, LiveWrell Baby, EzyHealth & Beauty, and Medical Grapevine. Ruth has also written health articles for Channel NewsAsia's digital platform and created assets for healthcare professionals for SingHealth and Ministry of Health Singapore. Her experience also includes researching and writing for pharmaceutical clients such as GlaxoSmithKline, Servier, Johnson & Johnson, Roche Holdings, and Menarini Asia-Pacific.

Hospital & Healthcare Content
Pharmaceutical Content
Hospital & Healthcare Content Strategy
Pharmaceutical Content Strategy
Copywriting
Article Writing
Marketing Communications
Feature Writing
Shortform Content
Longform Content
Ruth Loh Xiu

Ruth Loh Xiu

Wrote articles for Channel NewsAsia & SingHealth.

Hospital & Healthcare Writer

Ruth is Available for Projects

Work with Ruth

Employment Highlights

Healthcare Writer & Editor

Independent

November 2008 - June 2019 (10 years 7 months)

Senior Editorial Manager

Agency for Care Effectiveness

April 2018 - May 2019 (1 year 1 month)

Markets Editor

ICIS

August 2017 - February 2018 (6 months)

Marketing and Communications Specialist

FWD Insurance

April 2016 - July 2017 (1 year 3 months)

1 More Entries

Education Highlights

Microbiology

The University of Queensland

January 2008 - June 2009 (1 year 5 months)

Portfolio

Appropriate Care Guides

Study Busts Colon Surgery Myths

Plain English Summaries for Singaporean Consumers

Vaccine Brochures Developed for Patients [Client: GlaxoSmithKline Singapore]

Challenges Treating Allergic Rhinitis in the GP Setting

Silicone Gel — Safe for Babies, As Effective As Silicone Sheet

Appropriate Care Guides

Study Busts Colon Surgery Myths

Plain English Summaries for Singaporean Consumers

Vaccine Brochures Developed for Patients [Client: GlaxoSmithKline Singapore]

Challenges Treating Allergic Rhinitis in the GP Setting

Silicone Gel — Safe for Babies, As Effective As Silicone Sheet

Resume

Healthcare Writer & Editor

Independent

November 2008 - June 2019 (10 years 7 months)

  • Wrote consumer healthcare articles for Singaporean print and digital publications, including SingHealth, EzyHealth & Beauty, NTUC Lifestyle, and specialist magazine Medical Grapevine. 
  • Produced healthcare articles for Channel NewsAsia. 
  • Crafted content for pharmaceutical clients, including GlaxoSmithKline, Servier, Johnson & Johnson, Roche Holdings, and Menarini Asia-Pacific. 
  • Developed assets for healthcare professionals, working with SingHealth, and Ministry of Health Singapore.
  • Created assets such as leave-behinds, consumer-facing leaflets, and digital content for drugs such as Dapoxetine [Priligy®], desloratadine [Aerius®], cyclopentasiloxane [Dermatix® Ultra], vedolizumab [Entyvio®], ursodeoxycholic acid [Ursofalk®], ticagrelor [Brilinta®], sacubitril/valsartan [Entresto®], rifaximin [Xifaxan®], omalizumab [Xolair®], ezetimibe [Atozet®], adalimumab [Humira®], febuxostat [Feburic®], and antiviral agents sofosbuvir/velpatasvir [Epclusa®].

Senior Editorial Manager

Agency for Care Effectiveness

April 2018 - May 2019 (1 year 1 month)

Agency for Care Effectiveness is the national Health Technology Assessment (HTA) agency within the Ministry of Health (MOH) aiming to improve patient outcomes and healthcare value through HTA.

  • Worked as a shared writing and editorial resource for various departments handling medical devices, pharmaceutical drugs, and guides for healthcare professionals.
  • Collaborated with various teams on varying topics, including diabetes and osteoporosis.

Markets Editor

ICIS

August 2017 - February 2018 (6 months)

ICIS is a petrochemical market information provider with divisions spanning energy and fertilizers.

  • Covered the Asia-Pacific and Middle-Eastern polyethylene terephthalate markets, including recycled PET. 
  • Wrote chemical profiles, news stories, focus articles, and weekly price reports. 
  • Communicated and collaborated closely with industry sources working in market production, sales, and trade to follow commodity trends as they changed with the political and economic landscape. 
  • Developed a savvy nose for news and the ability to ask questions tactically and purposefully to derive the real picture and accurately adhere to methodology in publishing facts and prices. 

Marketing and Communications Specialist

FWD Insurance

April 2016 - July 2017 (1 year 3 months)

  • Worked with marketing departments in Singapore and Group Office to drive marketing initiatives.
  • Collaborated with product proposition and legal teams on Project Simple to rewrite legalese-laden contracts in layman's terms.
  • Joined up with colleagues from seven Asian countries such as Hong Kong, Thailand, Indonesia, Philippines, Vietnam, Singapore, and Japan to run internal campaigns.
  • Linked with colleagues from different functions, including human resource, finance, and actuarial.

Medical Writer

Ogilvy & Mather

July 2013 - January 2014 (6 months)

  • Wrote medical copy for Menarini Asia-Pacific, Singapore Health Promotion Board, Atopiclair, Invisalign, and DASIL. 
  • Created print and web long- and short-form content for a varying target audience range.

Education

Microbiology, Biomedical Science

The University of Queensland

January 2008 - June 2009 (1 year 5 months)

  • Learned modules about immunology, virology, and ecology of disease.