Sally has written a wide range of content for various clients. As a content writer for Boo London:<ul><li>Developed a creative brand story for this sustainable water bottle company, flexing the details to suit the consumer audience and potential investor.</li></ul>As a copywriter for HAWQ:<ul><li>Promoted this new accessories brand for business people with creative web and social media copy embodying their revolutionary spirit.</li></ul>As a copywriter for myViTrend:<ul><li>Achieved impressive downloads for a new fitness app with energetic app store, web, and social media copy.&nbsp;</li></ul>As a copywriter for Hakko Skincare:<ul><li>Created lighthearted yet informative website copy for this alternative skincare brand, simplifying the science to make sales.&nbsp;</li></ul>As a copywriter for Diwan Hub:<ul><li>Put this edgy new coworking space on the map with irreverent long and short-form web copy.</li></ul>As an SEO writer for Payslip:<ul><li>Created B2B SEO content focused on improving Google ranking and enquiries for a global payroll software company.</li><li>Wrote high-quality, well-researched articles quoting reliable sources to offer value to prospective and current business clients.&nbsp;</li></ul>As a contributing writer for Unsustainable Magazine:<ul><li>Devised, researched, and wrote groundbreaking, original content for a digital magazine covering issues surrounding sustainability and equality.</li></ul>As a content writer for Azneo Ltd:<ul><li>Pitched, researched, and wrote intelligent SEO blog posts and link-building content for an ethical e-commerce business. </li><li>Built a customer base with travel, wellness, fashion, and lifestyle content promoting the brand’s ethical message while remaining lighthearted and warm.</li></ul>As a copywriter for National Bank of Bahrain:<ul><li>Provided a banking app the human touch with friendly and personable app copy.</li></ul>As an SEO writer for ZUU Online:<ul><li>Wrote dynamic SEO content for a finance and lifestyle website aimed at young professionals. Covering travel, finance, work, and lifestyle to boost organic traffic, likes, and shares.</li><li>Copyedited and proofread finance and HR content translated from Japanese, cementing this online magazine’s professional and authoritative reputation for outstanding content.</li></ul>As a copywriter for Veralanay:<ul><li>Created on-brand website copy and company documents for this jewellery startup.</li></ul>As a content writer for Matinee Multilingual:<ul><li>Developed B2B SEO content for a voice-over agency. Improving search engine ranking and building a relationship with clients through conversational but fact-filled blog posts.</li></ul>

Content Writer & Copywriter

If hair extensions are your fast-track to glam, level up your hair extension care with salon-quality products and at-home  hacks to help them last longer.

Hair extension care hacks from the pros | TRESemm

Sally Fox

Remote work is on the rise. Even before the COVID-19 crisis, the number of British telecommuters was growing every year.

How to improve team communication when working remotely - Inner Leader

Discover the different eco-friendly packaging options for ecommerce as well as the best US and UK-based eco-packaging suppliers.

How to Source Eco-Friendly Packaging for Ecommerce | Sendinblue

Okay, so nothing feels familiar at the moment. Your office has been replaced by your kitchen table. Your yoga studio is a mat in your bedroom. Drinks with the girls means homemade margaritas over a video call. What might have mattered to us a few weeks ago seems much less important now. Weve seen that in times of crisis, sustainable and ethical issues slip out of the global conscience. So, now more than ever, ethical brands need our help. Here are some reasons why we should be supporting ethical brands during this time of crisis (if we have the means).     Fast fashion isnt fair Since the spread of COVID-19, the fast fashion industry has proven once again that its broken, outdated and needs replacing. As stores closed and sales dropped, most fast fashion retailers rushed to protect themselves at the expense of the people in their supply chain. Weve heard countless reports from countries like Bangladesh and Cambodia of orders canceled or postponed and refusal to pay for raw materials purchased or work completed. Its estimated that 1.2 million garment workers are already affected, whether thats losing their job, having their wages docked or being furloughed. These are mostly women, who already make just half the living wage.      The right way The good news is some retailers are doing the right thing. Theyre paying in full for the orders theyve placed. Some are ensuring that every worker in their supply chain receives a living wage and sick pay for the duration of the crisis. Some CEOs are sacrificing their own pay to make sure employees still have a job. Many businesses are making donations to relief funds in the countries they operate in, which are likely to be hardest hit by the virus. Its these brands we should be supporting.      Hit reset For many of us, this pandemic might be the encouragement we need to kick the fast fashion habit. As we adjust to a slower pace of life where board games and books are king, and staying in is the new going out, were finding new values and uncovering old ones. Many of us are baking, doing crafts and writing letters. In other words, finding joy in simple pleasures and slow rewards. Away from the hectic pace of modern life, well find the time to sort through our stuff, root out treasured items, make use of what weve already got. And, without access to the churn of consumerism, well learn to love things for longer. Then, when we do shop, well only buy what we really need, what we know well love.      Community Our news feeds are full of stories of balcony singalongs, key workers making huge sacrifices, and acts of selflessness between friends and strangers. Well emerge from this crisis with a stronger sense of community. Were gaining a greater understanding of our ties to each other across borders and our responsibility to the rest of humanity to ensure that everyone is treated with equal respect. Well become more compassionate consumers. This time, rather than witness a downturn in the ethical economy, this will be the moment it blooms into the mainstream.   And thats why we should continue to support ethical brands through this global pandemic. Stay safe and keep in touch on @azneo.official!

Why support ethical brands during a worldwide pandemic?

Wrote well-researched and professional SEO content for an HR software provider.

CFO, Here's What You Need to Know About Sustainable Finance

Created a B2B article promoting the innovation of a new ethical online marketplace.

The Art of a Marketplace: Azneo.com

Wrote dynamic SEO content for a finance and lifestyle website aimed at young professionals.

Top 5 Most Luxurious Credit Cards in the World

Pitched, researched, and wrote an intelligent SEO blog post and link-building content for an ethical e-commerce business.

Here's to 2019: Sustainability Successes Worth Celebrating

Devised, researched, and wrote groundbreaking, original content for a digital magazine covering issues surrounding sustainability and equality.

What Does the Future Hold for Borneo's Bajau Laut?

Developed B2B SEO content for a voice-over agency. Improving search engine ranking and building a relationship with clients through a conversational but fact-filled blog post.

How to Create Viral Content

Created a snappy content for an app designed to encourage users to support their local stores.

Chorus App Content

Researched and wrote original content for an online magazine covering issues of sustainability and equality.

Vanderful: An African Adventure for Education

Achieved traffic, clicks, and sales for this ethical fashion marketplace with SEO
blog posts.

Top Tips for a Zero Waste Green Halloween

English (British)

Sally is a content writer specialising in well-researched and conversational articles and blog posts relating to sustainable business, e-commerce, and marketing. 

As a copywriter, she produces short-form sales copy, SEO web copy, homepage and About page copy, brand stories and mission statements, landing pages, short-form web copy, product descriptions, social media copy, and Facebook ads. Her past clients include Unilever, National Bank of Bahrain, ZUU Online, Payslip, Sendinblue, Boo London, HAWQ, myViTrend, Hakko Skincare, Diwan Hub, Unsustainable Magazine, and Azneo Ltd.

Sally Fox

Employment Highlights

Education Highlights

Portfolio

Hair extension care hacks from the pros | TRESemm

How to improve team communication when working remotely - Inner Leader

How to Source Eco-Friendly Packaging for Ecommerce | Sendinblue

Why support ethical brands during a worldwide pandemic?

CFO, Here's What You Need to Know About Sustainable Finance

The Art of a Marketplace: Azneo.com

Hair extension care hacks from the pros | TRESemm

How to improve team communication when working remotely - Inner Leader

How to Source Eco-Friendly Packaging for Ecommerce | Sendinblue

Why support ethical brands during a worldwide pandemic?

CFO, Here's What You Need to Know About Sustainable Finance

The Art of a Marketplace: Azneo.com